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How Speaking Opportunities Support B2B Companies

ImPRessions - Crenshaw Communications

For more on how PR turns prospects into customers , see our earlier post. Drive differentiation – or establish a new category. Further, an early-stage company can introduce and build awareness for a new category by having its executives speak in panels and keynotes at relevant conferences. Support employer branding.

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Influencer Relations For B2B Brands

ImPRessions - Crenshaw Communications

Influencer PR for B2B is about nurturing genuine relationships with personalities who can influence the customer journey, from lead generation to purchase and beyond. The association and advocacy of unbiased industry experts is a time-honored way to build brand trust through earned media, high-quality content, or special events.

B2B 136
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13 Ways a LinkedIn Profile Makeover Sets off Success Sparks

wiredPRworks

Break up your current experience into categories like speaker, consultant and author to broaden your skill set. Applications update and round out your profile with presentations, blog posts, free articles, travel plans, book reviews and events. Promote Events and Invite Guests. Use bullets to make your main points.

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Does Social Media Marketing need a Reboot? Drew Neisser Chimes in

Flack's Revenge

I have been blogging about challenges confronting digital PR and social media marketing. What’s not safe is ignoring social conversations, especially those related to your brand and category. Business event attendance is at record highs and many B2B brands consider events their best source of leads. Absolutely.

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Earned Media vs. Media Relations [PR Tech Sum]

Sword and the Script

So, while the latter is the bigger category, the former still commands more interest. >>> The event is free for 48 hours on August 19-20, 2020, after which access will cost $97. “We The company cites ease-of-use, filtering tools and a focus on customer service as distinguishing qualities.

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Introducing the Marketing Artificial Intelligence Conference (MAICON)

PR 20/20

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. trillion in 2022 through three primary sources of customer experience, cost reduction and new revenue. Registration opens in October 2018, but you can sign up now for event updates and a special discount code. Who Should Attend? Strategists.

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Creating Contagious Content for Moms: What Brands Need to Know

Polaris

In the predictable category: moms are active on social media; 90% of those surveyed share content on social networks; and, most of the time, moms hang out online on Facebook (although half also visit YouTube, blogs, Pinterest, and Twitter at least weekly). The upside is brands are managing relationships with current customers.

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