Sword and the Script

JANUARY 8, 2019

Marketing also has purse strings that can be creatively – and ethically – spent to appease a specific rep with the right reference. 1) Soft interviews on your company blog. Ask your customers for interviews on your corporate blog – soft interviews. 3) Reports, ebooks and white papers. 4) Personal social media engagement.

B2B 77

B2B Media eBook Interviews 77

Doctor Spin

MARCH 20, 2023

From product descriptions and marketing materials to news articles and social media posts, AI-powered content generation tools are rapidly streamlining content production and allowing companies to maintain a consistent presence across multiple platforms. We can also expect a rise in chatbots and virtual assistants.

Corporate 52

Corporate eBook Tools Data 52

Doctor Spin

FEBRUARY 22, 2024

PR professionals craft compelling narratives and critical messages that resonate with stakeholders , influencers , and publics , and they disseminate these through various channels, including traditional media, social media , and direct communications. Gather actionable insights from data analysis and focus groups.

Publicity 52

Publicity Public Affairs Journalism Corporate 52

Presspage

APRIL 11, 2019

You can also get a copy of our free ebook: " Setting Up a PR Plan ". A PR strategy is used to help your business organize its public relations (or media relations) activities and make strategic decisions about the best way to communicate with its target audience. Get creative. What is a PR Strategy?

Strategy 76

Strategy eBook Consumer Fashion 76

Waxing UnLyrical

OCTOBER 14, 2010

Or “Turn your articles into downloadable reports/ebooks.&# Establishing your voice A blog post with pointers isn’t only meant to teach, it is also meant to connect with readers. Instead, Steve encourages people to be creative and to inject personality into their communications. Image: Stuart Caie via Flickr, CC 2.0

Blogging 71

Blogging Twitter Creativity Facebook 71

Doctor Spin

NOVEMBER 17, 2023

7 I’ve written about this mental model in Critical Mass: How Many Social Media Followers Do You Need? 8 Let’s say the number of new social media shares per cycle is a constant multiplier, m. Learn more: Mental Models: How To Think Better—And Faster Subscribe and get a free ebook on how to get better PR ideas.

How To 52

How To eBook Wikipedia Viral 52

Waxing UnLyrical

AUGUST 2, 2018

Ask questions on social media. Share the right content on the right social media network. Every social media network is different, which means your audience and/or the information they’re looking for is different, too. Knowing this goes a long way toward making your social media marketing successful.

Content Marketing 49

Content Marketing Marketing Brand Branding 49

Doctor Spin

APRIL 17, 2023

In addition to providing strategies for building “zombie loyalists,” Shankman also offers advice for engaging with customers on social media , handling negative feedback and criticism, and creating a customer service culture within your organisation. Run a social media contest and reward user-generated content.

Strategy 52

Strategy Customer Service Airlines Hotels 52

Sword and the Script

JUNE 14, 2016

Think: selling content, eBooks, sponsored content or banner ads on a corporate blog, or even tickets to an event. The concept was new, we had long list of participating influencers, lots of content to work with a clear application for social media engagement. I don’t remember the price.

Marketing 60

Marketing Conference Software B2B 60

Public Relations Sydney

JANUARY 12, 2015

How to pitch as a guest blogger Blogging is a powerful tool for communicating your business’ stories. Blogging is an efficient and cost effective way to publish content, allowing you to take control of the content. Quality counts The key to a successful guest blog post is the quality, creativity and originality of the content.

Pitching 40

Pitching How To eBook Blogging 40

Sword and the Script

AUGUST 18, 2015

In one example , the company says it made “122 separate content assets from one eBook.” These range from blog posts to videos, and from webinars to social media updates. If you enjoyed this post, you might also like: Content Marketing: Five Creative Ways to Repurpose Content.

Content Marketing 60

Content Marketing B2B Marketing eBook 60

The Resolution Blog

JANUARY 8, 2018

The content you should be creating 2018 plans are underway and creatives are about to be brought to life. The 3 Behaviors Driving the Most Creative Content Marketers Using a lovely ice cream analogy Jay Acunzo, founder of Unthinkable explains the behaviours that are helping the best in content marketing succeed.

Tools 136

Tools Publicity Measurement SEO 136

Sword and the Script

APRIL 19, 2016

A PR pro that takes copious notes can easily take what was not reported and transform it into blog posts, contributed article, or even a different media pitch. Answering questions is still a solid way to develop useful content for blogs, FAQs, eBooks and other content marketing elements. Reporters ask good questions.

Media Relations 60

Media Relations Media Interviews Pitching 60

Cision

AUGUST 26, 2015

As Cision’s social media manager, I use top 50 and top 100 lists for three purposes: To follow individuals who will help me stay in the loop when new trends and statistics emerge within my industry. Every year, Cision creates a list of the top 50 social media influencers on Twitter. ” https://t.co/XuswAAsGAo.

Social Media 120

Social Media Twitter Media Nonprofit 120

Waxing UnLyrical

MAY 9, 2011

Something strange has happened to my blog Steff Metal over the last month. It’s been business as usual; in fact, I’ve been blogging even less than usual this past month, since I’ve been busy updating my Grymm & Epic blogging ebook for the World Changing Writing Workshops starting this month.

Google 50

Google Hotels eBook Fashion 50

Waxing UnLyrical

MARCH 11, 2015

Odds are that you’ve heard someone say that PR can’t be quantified, or social media ROI can’t be measured, or that a media impression or social post generated an advertising value equivalent (AVE) of hundreds of thousands (or millions) of dollars. Peter Drucker.

Measurement 40

Measurement How To Analytics Customer Service 40

Onclusive

OCTOBER 3, 2017

Millions of blog posts are written every day. Marketers and communicators are now competing for consumer attention amid Facebook posts, Buzzfeed memes, blog posts, articles, texts and more. Create a webinar, YouTube video, Facebook video blog post, SlideShare, eBook and a podcast, building an on-demand library all from one initiative.

Brand 246

Brand Branding eBook Leadership 246

Doctor Spin

DECEMBER 7, 2023

Learn more: 10 Types of Intelligences: Howard Gardner’s Theory Subscribe and get a free ebook on how to get better PR ideas. Please support my blog by sharing it with other PR- and communication professionals. Doctor Spin | The PR Blog. Doctor Spin | The PR Blog. Doctor Spin | The PR Blog. 6 Silfwer, J.

Wikipedia 52

Wikipedia Viral Blogging Leadership 52

Cision

MAY 7, 2015

After all, everyone’s blogging, so how can you stand out? It takes a little creativity, but once you break through the doldrums, you’ll find these to be quite effective tools to help you connect with your audience. I am admittedly not a designer, and I don’t have the budget to hire a graphic artist for all my blog posts.

Content Marketing 120

Content Marketing Tools Blogging eBook 120

Cision

JUNE 2, 2017

What must also be kept in mind is that creativity and innovation don’t come in a vacuum. Also take a tour of their websites and blogs. Once you have their URLs, it’s time to tour their blogs, websites, and marketing tactics. Do they have a blog? ” – Henry Ford. ” – Steve Jobs.

How To 198

How To Real Estate Web Case Study 198

Sword and the Script

DECEMBER 28, 2022

Twitter is still a journalist’s favorite social media site. A survey of 2,500 journalists finds Twitter is still their favorite social media network. More than three-quarters (77%) of journalists surveyed say Twitter is the most valuable social network – the next most valuable network isn’t even close with 39%.

B2B 116

B2B Marketing Survey Software 116

PR 20/20

FEBRUARY 20, 2023

Some examples of inbound marketing tactics include: Social media. An essential tool for all businesses and industries, social media can be used to build relationships with prospects and customers, as well as increase overall brand awareness. Ebooks and Whitepapers. Search engine optimization (SEO). Case Studies.

Content Marketing 82

Content Marketing Marketing eBook Case Study 82

ZudePR

JUNE 6, 2016

Links out to the 10 best blog posts I've read (on getting stuff done) during five months of exhaustive research. I'm writing a blog post on how the best communicators "go deep" and get stuff done. I know how I've done it; but how do others achieve it, I wondered (hence the blog post). Social media is the obvious one as well.

Writing 114

Writing Social Media SEO Blogging 114

PR 20/20

JULY 11, 2017

As a simple example, take into account the amount of time it takes to produce a blog post. According to HubSpot, about 30% of marketers spend two to three hours writing blog posts. For example, picture you just finalized an ebook. Two avenues to consider include: Implement aid social media ads.

eBook 43

eBook How To Pinterest Examples 43

Contently - Strategy

OCTOBER 25, 2023

” Videos: “Introduction to Project Management for Creatives” Consideration: Exploring Solutions Now in the consideration phase, prospects actively research and weigh their options. Alex starts comparing project management tools, seeking features relevant to design agencies.

Content Marketing 52

Content Marketing Tools Analytics Agency 52

Sword and the Script

MARCH 5, 2019

Digital or social media teams: 28%. Here’s how most of the answers tallied up: 66% said to increase visibility; 17% said to drive more leads and sales; 10% said to aid creative campaigns; and. If they aren’t cerebral, then work on an eBook with short passages and quotes. Communications: 16%. Other: 11%. e) Costs involved.

Survey 60

Survey Trends Marketing B2B 60

Cision

APRIL 12, 2016

An organic audience refers to those who are driven towards your website or blog through unpaid distributions. Dove did a great job reaching their target audience through innovative and creative videos. Content marketing involves much more than just writing blogs. Infographics work great for blogs, Facebook and Pinterest. .

Infographics 120

Infographics eBook Content Marketing Video 120

Contently - Strategy

NOVEMBER 8, 2023

Content marketers today navigate a dynamic environment where the interplay of creativity and strategy profoundly shapes how brands engage with their audiences. Guides and eBooks: These long-form, comprehensive resources offer an opportunity to showcase expertise, provide in-depth insights, and generate leads.

B2C 52

B2C Case Study B2B Content Marketing 52

ZudePR

MAY 31, 2015

You work in public relations, SEO, content marketing or social media marketing. Your blog is just not working and you’re wondering why. It had led to the launch of a ground-breaking crowd-sourced ebook called My #PRstack. And they all blog. Author of 27 Blogging from Paradise books. Still reading?

Communications 81

Communications How To Blogging Content Marketing 81

Beyond PR

JUNE 2, 2017

What must also be kept in mind is that creativity and innovation don’t come in a vacuum. “I Also take a tour of their websites and blogs. Once you have their URLs, it’s time to tour their blogs, websites, and marketing tactics. Do they have a blog? Here’s a simple checklist for a little social media competitor audit.

Real Estate 57

Real Estate How To Web Case Study 57

Waxing UnLyrical

OCTOBER 7, 2019

While blogs pioneered content creation, a lot has changed since its initial inception. Common ones include: Blogs. On top of everything, businesses also need to incorporate SEO and a social media marketing campaign. That’s why you need to do more than just blogging. What does it include? White papers.

Content Marketing 93

Content Marketing Marketing Infographics Consumer 93

Sword and the Script

DECEMBER 13, 2016

Simply roundup a handful of the best news articles and blog posts from other credible sources – that are relevant to your community – and weave a promotion for your webinar into the content. This becomes a theme or column for a monthly blog post. Share your post liberally on social media. Use this sparingly.

B2B 60

B2B Infographics Interviews eBook 60

Shift Communications

APRIL 2, 2015

It’s hard to miss all the articles and blog posts about how the PR industry is changing, how it’s integrating with new skill sets. Creating content that assists our earned media efforts. It means it’s time to get creative. As long as it’s fresh and original, we can use this content for earned media purposes.

Marketing 60

Marketing Data-Driven PR Analytics Training 60

Waxing UnLyrical

SEPTEMBER 6, 2012

Now it’s time to talk about the rise of the food truck phenomenon , its head-on collision with the explosion of social media, and how social changed the game. RS: Did you use social to promote your truck, and is social media a key element you advise your clients on? Image: Courtesy of Jamie R.

Twitter 73

Twitter Social Media Interviews eBook 73

Beyond PR

MARCH 23, 2016

Yet, we can get so focused on what the words in our message will be that we give little consideration to the broader experience someone will have with our blog post, article, press release or white paper. The same applies to your blog post or product announcement. Words are essential to any online content experience.

Video 40

Video eBook Viral Infographics 40

PR Fuel

DECEMBER 11, 2018

They don’t know the company’s marketing goals – In the eBook All Employees Are Marketers , the author talks about a discussion he had with a senior manager at a shoe company. Handy Tips for Training a New Employee on Social Media Practices. Hopefully they know at least the basics of how to run social media campaigns.

Training 40

Training Employee Customer Service Crisis 40

PR 20/20

SEPTEMBER 21, 2017

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. More specifically, can we use machines to write blog posts at scale?”. For example, let’s take the case of an ebook. When someone downloads an ebook, a marketer defines a set of rules that tells the machine what to do next (i.e.

Marketing 53

Marketing Software eBook Technology 53