ImPRessions - Crenshaw Communications

OCTOBER 6, 2017

Thought leadership is a common term in most B2B public relations programs. We develop a content marketing strategy that encompasses: Expert commentary – weighing in on relevant news. Blogs – an executive’s own, plus a commenting strategy for others. What qualities make a successful thought leader?

Leadership 149

Leadership Trade Shows Healthcare Education 149

Sword and the Script

MARCH 27, 2018

For example, pick a trade publication in any vertical market and study the headlines. 4 Big Media Trends that have Upended PR and Marketing. How B2B Marketing Can Get More out of Trade Shows. How to Generate Media Referenceable B2B Customers with a Blog. Also, see these related posts.

Media Relations 75

Media Relations Media Trade Shows Journalism 75

Flack's Revenge

MARCH 12, 2015

The outpouring on the blogs and social media showed its key place in the hearts and minds of those in the B2B tech space. In essence, there are many other tech blogs where GigaOm came from, and many other places to get your tech news covered. GigaOm’s crash and burn this week really hit a nerve. The reason? I disagree.

B2B 120

B2B Trade Shows Enterprise Banking 120

Sword and the Script

MAY 16, 2020

I’d do a considerable amount of blogging. Occasionally, I’ll use the service Help a Reporter Out (HARO) to field responses for a blog post. Think about how much work that is – if you as a PR professional had to write 10 press releases or 10 blog posts per week. 13) Most plan their stories in the near term.

Survey 170

Survey Media Relations Pitching Media 170

ImPRessions - Crenshaw Communications

APRIL 24, 2018

Attending conferences and trade shows benefits young companies in many ways, not the least of which is the opportunity to network with various breeds of influencer. Bylined content. White papers, simple bylined articles, or guest blog posts are very effective and SEO-worthy ways to collaborate with influencers.

B2B 136

B2B Brand Branding Trade Shows 136

PR Fuel

MARCH 14, 2021

They are forms of media that are meant to convey information to journalists and potential customers, such as: Upcoming events Product launches Company restructuring New website Receiving awards Acknowledging employees Trade show exhibitions And more. Focus should be placed on relevant details and not on selling a product or service.

SEO 52

SEO Engineering Web Trade Shows 52

Sword and the Script

APRIL 25, 2017

In person events like trade shows and conferences usually rank high on the list of priorities for B2B marketing organizations. For example, the most recent B2B lead generation report by Chief Marketer listed live events as the second top source of leads. Schedule some strategic posts to be published during the show.

Trade Shows 84

Trade Shows B2B Conference Marketing 84

Sword and the Script

JANUARY 8, 2019

This where someone with real PR experience can really help because it brings together three programs B2B shops typically already have in place – PR, content marketing and social media – to support a reference program. 1) Soft interviews on your company blog. This relations part of public relations.

B2B 77

B2B Media eBook Interviews 77

Sword and the Script

OCTOBER 25, 2022

The addition of marketing, analysis, trade show consultation, managing professional organizational memberships and everything else has made every day a whirlwind of tasks, to-do lists and semi-controlled chaos.”. Jack of all trades. Lines between what constitutes PR and content marketing continue to blur.

Communications 122

Communications Crisis Internal International 122

Critical Mention

MARCH 12, 2018

For example, one of the things we learn early on in media relations is how far ahead some publications plan their editorial content. Is your brand exhibiting at the industry’s biggest trade show? Have you factored in content marketing? Want to be in holiday issues of popular magazines? Just do some research.

Trade Shows 70

Trade Shows Pitching Measurement Groups 70

Sword and the Script

MAY 14, 2016

Relevant content of high quality, that provides the answer for which people are searching, like the sort Mr. Robert’s creates for his blog. A cloud technology vendor told me that trade shows were the number one source of leads for his company. What does Google want in exchange?

Marketing 60

Marketing B2B Local Customer Service 60

Sword and the Script

NOVEMBER 22, 2016

To that end, I do think B2B organizations should be investing moderately in Facebook ads, with one caveat: These should be done as an effort to augment a content marketing approach, rather than solely for lead generation. In other words, think about fans of news and trade publications in your vertical market.

B2B 60

B2B Facebook Marketing Social Media 60

PR 20/20

FEBRUARY 7, 2019

A: I lead our marketing team, which means supporting marketing employees, setting the strategic direction and helping execute on it. Every day is very different; I might be writing a blog article or doing data analysis, or meeting with teams to figure out how to do the next product launch or hit a sales goal and so on.

Marketing 74

Marketing SEO Trade Shows Technology 74

5W PR

JANUARY 31, 2024

Technology Public Relations (Tech PR) involves managing and enhancing the public image of technology-related companies and products. It encompasses strategic communication to build and maintain positive relationships with the media, stakeholders, and the general public. How does Tech PR Work?

Technology 78

Technology Product Launch Crisis Management Case Study 78

Beyond PR

DECEMBER 19, 2016

Generating a stream of interesting and engaging ways to reach your audience through content marketing can be a pain. as an offer, use this month to brainstorm the kinds of content — like an ebook, whitepaper, special report or discount — that people will gladly trade their email to get. Plan ahead of time.

Content Marketing 40

Content Marketing Marketing eBook Small Business 40

Sword and the Script

NOVEMBER 30, 2021

32% “industry events/trade shows/conferences,”. 31% “business or industry publications/trade media,”. 11% “local or national professional trade associations.”. 32% “industry events/trade shows/conferences,”. 31% “business or industry publications/trade media,”. Not content marketing.

B2B 100

B2B Trade Shows Survey Study 100

Sword and the Script

JANUARY 9, 2018

Several studies suggest businesses plan to invest in public relations in 2018. 3) Surgically weave it into blog posts. This is easy fodder to write a blog post on the same topic from a different angle and yet also weave in the story you worked so hard to earn. 4) Share the content on social media (organic).

Media 97

Media B2B Groups Conference 97

MaccaPR

DECEMBER 19, 2016

The latest content marketing trend our PR agency is seeing is the move toward less content creation and more content promotion. In that rush of adrenaline to immediately promote your new e-book or video ASAP, content marketers risk the opportunity to be creative with promotion.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

PR 20/20

MARCH 7, 2017

According to a 2016 study by Content Marketing Institute , B2C marketers ranked the following as top content priorities: 73% indicate that they want to create more engaging content. 55% want to create more visual content. 44% say that better repurposing content is a must.

Strategy 46

Strategy Marketing Infographics Trade Shows 46

Sword and the Script

DECEMBER 15, 2020

Drilldown to see marketing’s direct and indirect contribution to the sales pipeline; and. Make your team members track everything that matters within your marketing department – blog views, cost per lead, conversion rates at every stage, webinar attendance rate, paid search efficiency… and report their own KPIs up to you.

Marketing 168

Marketing Employee Content Marketing Training 168