Sword and the Script

JANUARY 19, 2021

Vendors are giving us reason to be optimistic about public relations technology – from AI that will predict your pitching success to more tangible PR measurement and attribution. Years ago, I had the opportunity to be a PR director for a publicly-traded company that developed and sold software to the PR market. Did you know?

Technology 169

Technology Publicity Software Pitching 169

ImPRessions - Crenshaw Communications

NOVEMBER 15, 2016

Public relations and content marketing are powerful when they work together, particularly for B2B PR programs designed to educate prospective customers and push them down the funnel to a point of purchase. But when they work in concert, PR and content marketing are a 1+1+3 situation. Never discount earned media.

Content Marketing 120

Content Marketing Pharmaceuticals Marketing Software 120

Deirdre Breakenridge

FEBRUARY 23, 2015

Content marketing as a discipline is still relatively new, and it’s evolving into whatever we professional communicators and marketers say it is. How do you most effectively package your company’s unique value propositions and expertise, and deliver it to the market? Focus on the content. Set the agenda.

Content Marketing 150

Content Marketing Marketing How To Leadership 150

Cision

APRIL 24, 2015

The term “content marketing” casts a wide net when it comes to ways to promote and publicize a brand or organization. However, blogging is one of the leading tools in any brand’s content marketing strategy. However, blogging is one of the leading tools in any brand’s content marketing strategy.

Community 120

Community Mobile Blogging Publicity 120

Sword and the Script

MAY 10, 2016

As a result, the refrain “content marketing is better than advertising” is bounced around the marketing echo chamber. Though a seasoned PR professional, I am also a serious advocate of content marketing. There’s a large body of work on these pages dedicated to content marketing. balance scales.”

Content Marketing 60

Content Marketing Advertising Advertising Marketing 60

Rock the Status Quo

MAY 4, 2015

The Differences in Pitch Style & Purpose Are Helpful to Understand I love PR, I love SEO and I really love how well they intersect to grow client reach and conversion. How that pitch is written can be VERY revealing. It’s not a practice exclusive to public relations specialists like it used to be.

SEO 100

SEO Pitching Small Business Agency 100

Remote PR Jobs

SEPTEMBER 25, 2023

We generally suggest you pitch your expertise or story within an hour of the query going out, as that is the typical time frame journalists make up their minds about sources. However, if that is not feasible, you must still pitch within the published deadline. Be Brief HARO pitches should be short, at most 300 words.

How To 100

How To Media Pitching Reputation 100

Sword and the Script

JULY 27, 2021

Where some see diminishing value in media relations others see opportunity; the best way to improve results is to use a combination of pitching, content and social media. I believe the nuance is this is really an explosion in DIY PR and digital marketers moonlighting in PR. These overshadow even relevant pitches.

Media Relations 173

Media Relations Media Pitching Survey 173

Onclusive

FEBRUARY 22, 2018

“Nail the elevator pitch.”. I believe each client begins at a different point on the PR spectrum … some need to start with blogs, online magazines and trades publications to perfect their narrative before moving to mainstream radio and television media outlets. Mika: Nail the elevator pitch. How did that translate to PR?

Interviews 284

Interviews Radio Small Business Pitching 284

Cision

DECEMBER 18, 2017

If you’re scratching your head because you only know of magazines and other publications using editorial calendars, you’re not alone. Many in PR are familiar with looking at a publication’s calendar to know what to pitch them in a timely manner. Diversifying Types of Content Appeals to a Wider Audience.

How To 0

How To Content Marketing Conference Analytics 0

Sword and the Script

FEBRUARY 6, 2018

Other readers liked these related posts: The Future of Marketing Looks More like Public Relations. In reviewing the study, I think it has implications for business in public relations and content marketing. You can and should run content marketing like a publisher. 4 Ways for Business to Build Trust.

Content Marketing 68

Content Marketing Marketing Journalism Financial 68

Rock the Status Quo

SEPTEMBER 9, 2014

And… at work, when you use a photograph of Angelina Jolie in a blog post on breast cancer. (It She can be an agency or marketing departments best friend. Be sure to check out her blog and grab a copy of her $3.99 book, The Legal Side of Blogging: How Not To Get Sued, Fired, Arrested or Killed.

Blogging 194

Blogging Agency Social Media Content Marketing 194

Stephen Waddington

MAY 16, 2017

There’s never been such an exciting time to work in public relations as we shift to direct engagement with publics thanks to the internet. I’m calling peak pain for public relations. Public relations is no different. Here’s my take on the current media landscape for public relations practitioners. Media change.

Publicity 119

Publicity Customer Service Community Internal 119

Rock the Status Quo

OCTOBER 6, 2015

After decades of media relations and pitching, everything is suddenly changing. Today’s stronger focus on social media and content marketing is also bridging the gap between digital experts and traditionalists, link builders and content creators, community managers and customer service. It’s refreshing.

Digital PR 100

Digital PR Publicity Pitching Social Media 100

Victorious PR

MARCH 30, 2023

Good public relations (PR) can be an entrepreneur’s most powerful tool when looking to build and maintain a strong brand. PR agencies can help entrepreneurs achieve this by developing targeted media outreach campaigns, such as press releases, media pitches, and influencer partnerships. We’re here to help!

Publicity 52

Publicity Brand Branding Reputation 52

Sword and the Script

DECEMBER 21, 2021

As anyone with even a slightly popular blog knows, ‘guest post pitching’ has gotten out of hand. Scott Kaminski , Senior Marketing Manager, Häfele America Co. . Public relations is HOT right now. Michelle Garrett , Public Relations Consultant/Writer, Garrett Public Relations .

Marketing 214

Marketing Content Marketing Social Media Employee 214

Sword and the Script

JANUARY 3, 2023

We interviewed ChatGPT about public relations and while it does well with high-level questions, it becomes repetitive when those questions were more nuanced; the system says it is “unlikely” that it “or any other AI system will fully replace public relations (PR) professionals”. What is public relations?

Interviews 99

Interviews Publicity Technology Social Media 99

Sword and the Script

JUNE 9, 2020

75% of PR and comms pros say media relations is getting harder – up 25% over three years; here are some practical techniques for adapting A majority of public relations and communications professionals say media relations keeps getting harder. There’s a lot of competition and everything isn’t a pitch. Be more strategic.

Media Relations 111

Media Relations Media Survey Pitching 111

Burrelles Fresh Ideas

MARCH 5, 2024

Securing earned media is still the highest priority for most public relations professionals. Yes, it’s true that in today’s digital landscape, public relations professionals no longer rely on earned media alone. However, media pitching and media relations to secure earned media still dominate the industry.

Media 97

Media Nonprofit Pitching Analytics 97

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

For the past few years, video marketing has become a dominant tool for captivating audiences and expanding brand awareness. Public relations (PR) can be one of the solutions available for marketers and business owners to support their video marketing campaigns. Let’s start with the basics!

Video 109

Video Marketing SEO Social Media 109

Sword and the Script

SEPTEMBER 28, 2022

B2B marketing should take a little slice of the display ad budget and invest in media relations, genuine content marketing (not marketing content) and paid distribution of related assets from both . In other words, pitch a story , not a product. 2) Content marketing (not “marketing content” ).

B2B 89

B2B Marketing LinkedIn Content Marketing 89

Sword and the Script

APRIL 20, 2021

More than a proactive partner: an extension of your marketing and PR team. A blog with B2B sales attribution. Years ago, I championed a blog for this exact organization. It was the center of its content marketing, media relations and social media efforts. I didn’t pitch it. And that blog just deteriorated.

B2B 106

B2B Leadership Marketing Blogging 106

Sword and the Script

MAY 16, 2020

I’d do a considerable amount of blogging. Occasionally, I’ll use the service Help a Reporter Out (HARO) to field responses for a blog post. 2) Volume of PR pitches received. 3) Best medium for PR pitches. 93% of journalists want pitches by emails; 69% do not want phone calls; this has been fairly constant for years now.

Survey 170

Survey Media Relations Pitching Media 170

PR Fuel

AUGUST 12, 2021

About 65% of marketers struggle to create engaging and Google-loved content. Meanwhile, small businesses with blogs generate 126% higher lead growth than others. Those who blog are 14 times more likely to see a positive ROI. About 70% of US companies actively invest in content marketing, too.

Writing 105

Writing SEO Pitching Engineering 105

Flack's Revenge

SEPTEMBER 1, 2021

Many wish to continue to write off public relations and kick it to the curb – by coldly saying that the profession and/or its trappings are dead. So why have a blog with “revenge” in the name if I can’t get me some? Or at least blog a strongly worded rebuttal. Is the Press Release Truly Dead?

Writing 177

Writing Pitching Report Industry 177

Sword and the Script

AUGUST 24, 2021

They had covered my client before and I was pitching hard news – good stuff that’s useful for the industry. I’m a fan of using sponsored content strategically – I often recommend taking a high-performing blog post and repurposing it for paid content – and suggested a blog post we had published earlier that might land well with the audience.

Pitching 112

Pitching Media Relations Survey Advertising 112

Sword and the Script

NOVEMBER 20, 2018

Creating good content is just half the content marketing equation. The other half is content distribution. First, for many marketers, so much effort is poured into the creation that distribution becomes an afterthought. What’s the open rate in email marketing? What about duplicate content?

Content Marketing 110

Content Marketing Pitching Social Media Internal 110

Journalistics

JANUARY 24, 2016

In my first post of the year, I confessed my blogging sins and provided some insights around what caused me to blog less the past few years, and what I learned from the process. This posts was the first step in my journey to blog more in 2016. About This Two-Part Series.

Blogging 69

Blogging Strategy How To Writing 69

Frederik Vincx

JULY 25, 2023

Till then, they had been managing their media outreach with Excel and Outlook and blogs. And later creating an inbound sales engine via content marketing and conversion optimization. Step by step, creating a more effective software system to manage contacts, publish stories online, and pitch the right contacts.

Software 78

Software Banking Resources Government 78

Beyond PR

APRIL 26, 2018

To build a productive relationship with an influencer you first have to cut through the clutter so that your pitch is heard. In addition, as a proprietor of Convince and Convert, we’ve got a large digital marketing education and advice company, I know a lot about good and bad influencer pitches. My mom is very, very proud.

Pitching 69

Pitching How To Skype Video 69

Sword and the Script

MARCH 28, 2017

You’ve spent weeks or months pitching a key reporter. However, for many B2B marketing organizations, obtaining publicly referenceable customers willing to speak to the press is an insurmountable challenge. A simple way to do this is to request an interview for a corporate blog. The PR Benefits of a Content First Approach.

B2B 60

B2B Blogging How To Media 60

Rock the Status Quo

AUGUST 20, 2015

I thought I’d take a quick look at Google Trends to come up with new keywords (blog inspiration!). First, I searched trends on content marketing. . The growth is a bit obvious, since everyone is buzzing about content marketing like it’s Columbus arriving at the New World. Looks promising, right?

SEO 100

SEO Comparison Content Marketing Trends 100

The Resolution Blog

JANUARY 8, 2018

The 3 Behaviors Driving the Most Creative Content Marketers Using a lovely ice cream analogy Jay Acunzo, founder of Unthinkable explains the behaviours that are helping the best in content marketing succeed. It’s a case study of how SEO hugely increased traffic to the publication and how content strategy led this.

Tools 136

Tools Publicity SEO Measurement 136

Contently - Strategy

DECEMBER 8, 2021

When I started Contently’s own content marketing program eight years ago, we had but a blog template and a dream. Within 18 months, we’d built a loyal audience of hundreds of thousands of marketers and an award-winning industry publication. Audiences are splintered across more channels.

How To 87

How To Content Marketing Strategy Pitching 87

Cision

OCTOBER 6, 2016

Although some PR professionals have seized the opportunity to evolve their public relations strategies, far too many have stayed complacent, keeping their heads down and focusing on media relations and other traditional tactics that have served them well throughout the years. Earned Media. Shared Media. Owned Media.

Media Relations 331

Media Relations Newspapers Measurement Social Media 331

Contently - Strategy

JANUARY 26, 2023

The good news is that many companies have already cracked the thought leadership code using strategies that content marketers can emulate. The same C-level decision makers that leverage it in their decision-making processes are difficult to impress— only 17% of them rate the content they read as “very good” or “excellent.”

Leadership 126

Leadership Content Marketing Healthcare Google 126

Sword and the Script

APRIL 12, 2022

The company caught my eye when it said it uses artificial intelligence (AI) to analyze a reporter’s pitching preferences. The idea is helping PR understand how reporters prefer to be pitched and improve your chances of coverage. Vetted is like a blend of HARO and ProNet, but it doesn’t allow pitching. PR tech news mentions.

Software 89

Software Pitching Measurement Enterprise 89