PR in High Definition

FEBRUARY 22, 2017

One of the things that keeps our industry interesting is the vast plethora of skills you can learn under the golf umbrella of public relations. Well, the slow ‘revolution’ of content marketing has made many agencies shift gear to look at marketing automation and either managing the engines, or producing content for it.

SEO 76

SEO Engineering Google Content Marketing 76

Burrelles Fresh Ideas

JANUARY 2, 2024

For instance, when I was optimizing a travel blog, AI tools helped us create personalized content based on the reader’s past interactions, increasing both stay time on the site and conversion rates. The Role of Video Content in SEO Today, 92.3% Personalization is becoming the cornerstone of effective SEO.

SEO 84

SEO Mobile Engineering Ethics 84

Deirdre Breakenridge

MAY 23, 2017

A Guest Post By Maris Callahan, Director of Public Relations for Donuts Inc. Fast forward almost ten years and blogging is so ubiquitous that not only are blogs supplanting traditional media channels as sources for breaking news, practically every single company I can think of has one. Your blog is your community.

Blogging 282

Blogging Case Study Social Media Instagram 282

Landis PR

SEPTEMBER 18, 2023

Photo courtesy of Pixabay Note: This is a reposted blog by our Public Relations Global Network Partner, Danielle Dickinson – The Castle Group. For the original blog, please visit here.

Government 69

Government Measurement Groups Corporate 69

Burrelles Fresh Ideas

JANUARY 30, 2024

Our blog posts are human-written, and if we use any sort of AI-assisted writing tool, we will disclose it. Burrelles has a long history of credibility and trust, and we notify clients when we implement AI-powered tools into our platform. When I am writing or editing others’ work, I personally use Grammarly Premium.

Ethics 96

Ethics Crisis Transportation Airlines 96

Sword and the Script

MAY 23, 2017

As such, I’ve written this review from the perspective of its usefulness to a PR and for those that may not be search marketing experts. Many PR pros use Google Alerts to monitor and get email notifications of news or blog mentions of clients or employers. Sizing up or prioritizing responses in crisis communications.

SEO 65

SEO Tools Engineering Web 65

Sword and the Script

DECEMBER 26, 2017

Those categories are: Content marketing statistics. PR and media relations statistics. Social media marketing statistics. Paid media and advertising statistics. Marketing measurement statistics. Search marketing and SEO statistics. Content Marketing Statistics.

Content Marketing 123

Content Marketing SEO Social Media Marketing 123

Critical Mention

MARCH 12, 2018

For example, one of the things we learn early on in media relations is how far ahead some publications plan their editorial content. Are you thinking about social media? Have you factored in content marketing? Failing to plan ahead. Want to be in holiday issues of popular magazines?

Trade Shows 70

Trade Shows Pitching Measurement Groups 70

5W PR

JANUARY 31, 2024

It encompasses strategic communication to build and maintain positive relationships with the media, stakeholders, and the general public. Media Relations: Establishes and maintains relationships with journalists and influencers to secure media coverage and positive exposure for the tech brand.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Burrelles Fresh Ideas

APRIL 2, 2024

As professional communicators, it’s up to us to continually adjust our targets and tactics, as well as strike a balance between speed and credible, trustworthy news. Media relations (and media pitching) continue to play a critical part in executing a successful PR strategic plan — and traditional media still matters.

Media 102

Media Radio Print Newspapers 102

Landis PR

JULY 31, 2023

Photo courtesy of Pixabay Note: This is a reposted blog by Kristen Dunleavy – Muck Rack. For the original blog, please visit here. While AI may provide a solid starting point for a press release or blog post, it’s not going to churn out a polished product. The post Is AI a threat or benefit to marketers and communicators?

Communications 97

Communications Marketing Pitching Technology 97

Landis PR

DECEMBER 11, 2023

Note: This is a reposted blog by our Public Relations Global Network Partner, Nick Leighton – NettResults. For the original blog, please visit here. A well-orchestrated communications strategy is pivotal for fostering company growth in today’s competitive business landscape. Now is the time to plan for 2024.

Strategy 59

Strategy Company Communications Construction 59

MaccaPR

JANUARY 6, 2015

Since MaccaPR first launched in late 2012, we''ve averaged a new blog post nearly every week for our loyal chief marketing and PR officer, corporate communication directors and marketing professional subscribers. Top 10 MaccaPR Blog Posts of 2014. #1. Is it website or Web site?

Blogging 48

Blogging Wikipedia YouTube Content Marketing 48

PR 20/20

AUGUST 9, 2016

Editor's note: This post was originally published by Content Marketing Institute and has been edited for comprehensiveness. A blog post: Your team has written an engaging blog post, featuring key takeaways and a call-to-action (CTA) to download your eBook. This includes, but is not limited to: Analyst relations.

Content Marketing 40

Content Marketing eBook Publicity Marketing 40

Burrelles Fresh Ideas

JUNE 27, 2023

Instead, it’s continuously evolving as we adapt to new online platforms, changes in the media landscape, and new technologies. Press releases, news releases, media advisories, media statements and the like are still important in 2023 for myriad reasons, which we’ll cover in this blog post.

Pitching 40

Pitching Writing Engineering Wikipedia 40

Critical Mention

FEBRUARY 10, 2018

With all it encompasses – media relations, reputation management, crisis communications, content development, social media management, influencer marketing – and the list goes on – it’s endlessly fascinating. By Michelle Garrett, Garrett Public Relations. There’s never a dull moment .

Publicity 125

Publicity Storytelling Nonprofit Creativity 125

Burrelles Fresh Ideas

JUNE 13, 2023

By leveraging these interactions and established relationships gained from networking opportunities, you’ll see possibilities for further expanding audiences organically (via word-of-mouth) opening several public relations opportunities unavailable without meaningful connections.

Analytics 40

Analytics Content Marketing Measurement Advertising 40

Stuart Bruce

OCTOBER 30, 2014

Stuart Bruce speaking at the IATA Crisis Communications in the Social Media Age conference. (c) This morning I gave a keynote at the global ‘Crisis Communications in the Social Media Age’ conference in Istanbul. She will be media neutral. c) Donald Steel. None of us have done enough.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148

Sword and the Script

DECEMBER 18, 2018

But, I’d say that it’s easier in that what we do in PR has really expanded, creating more opportunities for those who want to pursue a career in public relations. >>>Also see: Is Media Relations Getting Harder? 4) Has digital blurred the lines between PR and marketing, or even, PR and editorial?

Publicity 62

Publicity Storytelling Pitching Nonprofit 62

Landis PR

DECEMBER 4, 2023

Note: This is a reposted blog by our Public Relations Global Network Partner, Katie Casciato – Roopco. For the original blog, please visit here. Content creation is merely experiencing the next wave of its evolution.

Marketing 59

Marketing Content Marketing Storytelling B2B 59

Sword and the Script

JANUARY 12, 2016

The daily PR duties of monitoring news, blog and social media coverage nest neatly with the process of curating content on social media. It’s quite natural to then systematically sprinkle in a bit of corporate content at the same time. PR tends to work across functional silos.

Survey 60

Survey Corporate Social Media Media 60