ImPRessions - Crenshaw Communications

OCTOBER 8, 2018

Here are seven ways to maximize the power of social media as a brand visibility and lead generation tool. By extension, business customers can also help one another. That’s where tech services that cater to small businesses, like Hubspot and Zendesk, have done a great job. Offer useful information and insights.

B2B 170

B2B Social Media Media Education 170

Doctor Spin

APRIL 17, 2023

A family staying at the Ritz-Carlton on Amelia Island, Florida, experienced the hotel’s customer service when their son’s beloved stuffed giraffe, Joshie, was accidentally left behind. To comfort the child, the father told a white lie, saying Joshie was taking an extended vacation at the resort. Ritz-Carlton.

Strategy 52

Strategy Customer Service Airlines Hotels 52

Cision

NOVEMBER 11, 2016

At Crenshaw, you work with a variety of brands and businesses. With the ability to engage with companies and brands, purchase products and services and consume all or nearly all media online constantly, your communications strategies need to allow for both “big tent” ideas and targeted approaches. How can brands keep up?

Communications 253

Communications Data Local Survey 253

Waxing UnLyrical

AUGUST 2, 2018

You are drowning in emails, ads and brand messages – and so are your prospects and clients. Gather feedback from your sales and customer service teams. Create a group of “client insiders” to provide you with feedback on new products or services. Think ebooks, white papers and even blog posts.

Content Marketing 49

Content Marketing Marketing Brand Branding 49

Shift Communications

JUNE 30, 2015

Blog series? Beyond being good data-driven practices, the above gap analysis is vital because the buyer experience with brands (yes even B2B brands) is never going back to days when a great media launch with some social baked into it gets the job done. Are you set up to engage them quickly with customized information?

B2B 60

B2B Analytics Google B2C 60

Beyond PR

SEPTEMBER 8, 2016

Joe warned the other 80%: “Mediocre content will hurt your brand more than doing nothing at all.” Something I’ve been reflecting on a lot lately in taking over both Cision and PR Newswire’s blogs is the need for content marketers to stop and do a gut check — and a persona check, analytics check, etc.

Content Marketing 40

Content Marketing Marketing Customer Service Airlines 40

Onclusive

MARCH 21, 2018

In 2012, in response to the Altimeter group’s white paper on “converged media” last summer, Jeremiah Owyang took a stab on his blog at defining the new workflow for paid, earned, owned and shared media. In the meantime, the rise of shared or social media complicated things further. Was it a function of PR? Its own function?

Storytelling 281

Storytelling Media Infographics Advertising 281

Waxing UnLyrical

MARCH 11, 2015

Even well-established agencies publish jargon-y white papers about metrics that qualify the quality and reach of a media placement rather than the impact to support the corporate goals. The example she gives is of a PR department tasked with building awareness around a brand. ” ~ Sandra Fathi, Past President, PRSA NY.

Measurement 40

Measurement How To Analytics Customer Service 40

ImPRessions - Crenshaw Communications

JUNE 28, 2018

Social monitoring and listening not only give us a heads up on customer service issues or negative PR, but they can illuminate industry trends and customer behavior. For a mattress company, we converted NIH data on how many hours people sleep every night into a branded national index of “most sleep-deprived cities.”

Storytelling 149

Storytelling Data Survey Financial 149

Cision

APRIL 5, 2016

If your brand doesn’t keep up, it will be left behind. Learn top tactics with Cision’s free white paper! I strongly believe in the good of PR and how it can affect a company or brand reputation. Most people have moved to reading their news on online publications, blogs, etc.

Sports 120

Sports Industry Customer Service Travel 120

Beyond PR

JULY 21, 2016

It’s no longer about a single campaign, blog post, press release, or advertisement. As creators, promoters, and revenue drivers, we’re called on to work together and build an ongoing experience for our brand. Increasingly, a company’s sales team also looks to marketing for nurtured, high-quality leads, not just brand awareness.”.

Brand 40

Brand Branding How To Employee 40

Stuart Bruce

SEPTEMBER 14, 2015

Companies and brands can only be truly social if they do it themselves. It’s also alarming that so many in-house and agency PR professionals claim to get their ‘training’ from expert blogs. These people didn’t learn it from a blog. Secondly it’s becoming commoditised. Digital PR training.

Digital PR 60

Digital PR Training Report Social Media 60

Cision

MAY 21, 2015

AskPat is a brand new, DAILY podcast. Now, plug in those headphones because it’s time to learn together about online business, entrepreneurship, internet marketing, audience building, passive income, blogging, list building, virtual assistants, startups, search engine optimization, email marketing and so much more. 10) Amy Porterfield.

Social Media 120

Social Media Marketing Pinterest Media 120