Sword and the Script

APRIL 2, 2019

But that’s a talent supply issue for a different blog post. For example, law firms used to hire armies of associates to read over boxes of documents – think about the boxes of documents that go into a big case – with highlighters to call out the important parts. Big PR agencies do the same thing.

Agency 97

Agency Trends Marketing Survey 97

Bad Pitch Blog

AUGUST 31, 2006

AGENCY was honored yesterday by the NON-PROFIT for our creative work documenting the distribution of donations to Katrina victims. This won''t pad a clip book, but I''m willing to bet you''ll have better qualitative results. Sending a blanket email to PR and marketing blogs (I assume others got this) is just poor taste. *

Pitching 40

Pitching Agency Exercises Newspapers 40

Presspage

JUNE 15, 2022

In this blog, you’ll find some answers to this dilemma. The tyranny of transaction costs Whenever you approach a task – from strategizing on a million-dollar account to refilling the printer with paper – there are “side costs” in getting to the finish line, like booking meeting rooms or making a visit to the stationery closet.

Energy 78

Energy Data Meeting Course 78

Presspage

JUNE 15, 2022

In this blog, you’ll find some answers to this dilemma. The tyranny of transaction costs Whenever you approach a task – from strategizing on a million-dollar account to refilling the printer with paper – there are “side costs” in getting to the finish line, like booking meeting rooms or making a visit to the stationery closet.

Energy 78

Energy Data Meeting Course 78

ZudePR

MAY 22, 2018

In this post, I share the alphabetised style/grammar guide, which I used to write and edit my soon-to-be-published book: RESET. A neat trick is to search for the word on Google then cut and paste into your Word/Google document as plain text.). The book itself is still referred to as Catch-22. Avoid these words. Not actress.

Writing 95

Writing Google Comparison Government 95

ZudePR

APRIL 8, 2018

*This is the second in a series of chronological posts about how a first-time self-publishing author is taking his book from idea to Amazon. Answer: stunning, comprehensive, and invaluable feedback on a first-time author’s 87,000-word book. Get a FREE Pre-Launch Copy of the Book. Did the book flow?

Google 101

Google Writing Skype Technology 101

Cision

MAY 18, 2017

This post is an excerpt from the e-book, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. . In a well-documented case study , Avaya went on to respond in a professional way to that tweet and close a $250,000 deal with this gentleman 13 days later. One of the two companies mentioned, though, was listening: Avaya.

How To 198

How To Instagram Social Media LinkedIn 198

MaccaPR

DECEMBER 19, 2016

In that rush of adrenaline to immediately promote your new e-book or video ASAP, content marketers risk the opportunity to be creative with promotion. Here's an example of our client NTC's e-book landing page. In 2017, let's all agree to maximize the ROI of our writing efforts by focusing equal efforts on distribution.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

PR Fuel

JUNE 26, 2018

Open up any magazine, blog, trade journal, or newspaper, and you’ll likely be able to find at least one story that’s written as a list. 20 Easy Ways to Generate New Blog Topics. Grab your free 160-page copy of the Big Press Release Book – Press Releases for Every Occasion and Industry here: [link].

Writing 40

Writing Resources Web Newspapers 40

Beyond PR

MAY 18, 2017

This post is an excerpt from the e-book, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. . In a well-documented case study , Avaya went on to respond in a professional way to that tweet and close a $250,000 deal with this gentleman 13 days later. One of the two companies mentioned, though, was listening: Avaya.

How To 57

How To Instagram Social Media LinkedIn 57

Stephen Waddington

DECEMBER 5, 2018

If you read an article about an individual or organisation in your favourite magazine or newspaper you’re likely to view it far more favourably than if you heard the information direct. The Daily Telegraph was the first UK national newspaper to go online in November the same year.

Media Relations 115

Media Relations Media Print Newspapers 115

Stephen Waddington

SEPTEMBER 29, 2021

Thousands of these documents are published every day on newswires and websites. The industry has a wholly unrealistic expectation that graduates should be oven ready, and able to immediately undertake a stakeholder audit, write a blog, or pitch media. We’d compile clipping books for clients at the end of each month.

Industry 153

Industry Publicity Agency Community 153

Masters in Communications

FEBRUARY 12, 2022

Way before newspapers, the Romans and Greeks used scrolls, Egyptians used papyrus, and ancient China used a form of paper to distribute information, even if that information was limited to an inner circle of elites or an educated few in those cases. The earliest examples of written documents identified as such are the Kish Tablets.

Ethics 52

Ethics Communications Print Television 52