Cision

JUNE 1, 2017

But if you want PR to be seen as a relevant, valuable partner in driving business results—instead of a fluffy nice-to-have budget expense item, you have to get over that. Sharing business results—such as how many leads your PR programs drove—increases the esteem your colleagues have for the work you do.

Measurement 200

Measurement Analytics Google Data 200

MaccaPR

DECEMBER 10, 2014

If the world of SEO, inbound marketing, optimized content and landing pages thrills you as a marketer, then the following interview with Clint Danks is going to be your cup of Lipton. How did the ThinkSEM agency come to focus on search engine marketing and landing pages?

SEO 98

SEO Interviews Blogging Engineering 98

Sword and the Script

JUNE 11, 2019

Marketing is sometimes like politics. Two people can read the same report and draw different conclusions. Marketers tend to be for it or against it – and passion may sometimes cloud new perspective. Gates provide marketing justification. You want to build your email marketing list. List building.

B2B 118

B2B Mobile Content Marketing SEO 118

Buzzstream

DECEMBER 1, 2023

Link building is integral to getting your business online exposure. The right link can attract new customers in a way that other forms of organic marketing simply cannot. Yet, many SaaS marketers don’t utilize it in their marketing mix. INDIRECT : Find a relevant website in your industry with a broken page link.

Examples 62

Examples Software Pitching Tools 62

Buzzstream

DECEMBER 1, 2023

Link building is integral to getting your business online exposure. The right link can attract new customers in a way that other forms of organic marketing simply cannot. Yet, many SaaS marketers don’t utilize it in their marketing mix. INDIRECT : Find a relevant website in your industry with a broken page link.

Examples 62

Examples Software Pitching Tools 62

PR 20/20

MARCH 15, 2021

Interestingly enough, though, marketers have quite a recent appetite for “newness,” especially when it comes to martech. A recent survey reports that a whopping 60% of marketing leaders plan to increase new martech spend over the next 12 months. For instance: Each hub (marketing, sales, service) has its own level of permissions.

How To 97

How To Knowledge Base Survey Technology 97

Sword and the Script

FEBRUARY 21, 2017

What’s old is new again in sales and marketing, according to Ted Seward. The hype over trends like account based marketing is in many ways just a return to good marketing fundamentals: research, data, sales alignment and ROI. What has changed the most about marketing over the course of your career?

Marketing 64

Marketing System Data Tools 64

Sword and the Script

JULY 9, 2016

And that gets to the core of the point here – this is about the psychology of more in marketing: more content , more followers, and more leads. As a result, marketing finds itself on the hamster wheel of more, without ever slowing to consider or stopping to analyze the impact. More, More and Still More. Relevance.

Content Marketing 68

Content Marketing Social Media Marketing Media 68

Sword and the Script

OCTOBER 16, 2018

It would sure be nice to buy a pound of marketing automation , turn it on, and then relax as highly qualified leads pour in. The technology would create the perfect message, deliver to the right people, at the right time, score the leads appropriately, and then hand a list of buy-ready names to sales.

Marketing 55

Marketing Real Estate Analytics Interviews 55

Sword and the Script

DECEMBER 10, 2019

As I’ve done in recent years, I’ve asked a whole bunch of smart people for their marketing predictions or PR predictions for the next year. And now on with the marketing and PR predictions for 2020. 1) Marketing embraces sustainability. And now on with the marketing and PR predictions for 2020. Cori Pearce | ChurnZero.

Marketing 99

Marketing Content Marketing Advertising Advertising 99

PR in High Definition

FEBRUARY 22, 2017

But they’re also aware that Google is getting smarter, so whilst you have to stay focused and know about customising slugs and meta-descriptions, you’ve also got to talk like a real person and not ‘over-optimise’. Is SEO hard? It’s not just about content for the website.

SEO 76

SEO Engineering Google Content Marketing 76

Sword and the Script

DECEMBER 12, 2017

Fittingly, I asked a whole bunch of folks for predictions to include in a blog post here (if you want to be invited next year, you can sign up here ). Here we go…20 insightful PR and marketing predictions for 2018 follows below. People want to buy from brands that they can trust and feel that share the same values.

Marketing 101

Marketing Content Marketing Crisis Management Data 101

Sword and the Script

DECEMBER 24, 2019

I review a lot of marketing studies and surveys – and write about the one I think will be helpful for readers. It’s something of a readout on the year in PR and marketing. Here’s a reverse-chronological look at how 2019 shaped up. 1) The average blog post is 1,236 words. 1) The average blog post is 1,236 words.

Marketing 78

Marketing Publicity Survey Study 78

PR 20/20

DECEMBER 10, 2019

Based on our own analytic data, the vast majority of you reading this are marketers, sales pros, service professionals, and business executives. I’d venture a bet that most of us did not get into our respective careers because of our love for statistics and math. Yet here we are, working in the digital age of marketing.

Report 52

Report How To Marketing Analytics 52

PR in High Definition

JUNE 27, 2017

In fact, 97% of cold calls are ineffective and 70% of exec-level buyers state that sales people on calls are unprepared to answer the questions they ask. The disruptive ‘out of the blue’ sales call doesn’t work any longer. We know how to get the information we want – isn’t that right, Google?

Google 48

Google Leadership Social Media Reputation 48

Communications Conversations

OCTOBER 16, 2017

And, many of those same people seem to have a pretty high opinion of Paul Maccabee. If you’ve worked in the PR field in Minneapolis/St. Paul over the last 25 years, it’s virtually impossible that you haven’t heard the name “Paul Maccabee.” Point being, many of us know Paul Maccabee.

Agency 113

Agency SEO Social Media Pinterest 113

PR 20/20

SEPTEMBER 19, 2017

The HubSpot Growth Stack aims to solve our number one setback as data-driven marketers: the “ elusive, fully-integrated marketing stack.” It creates a home base for all marketing, sales, service and CRM activity, enabling performance-driven , agile marketing. Luckily, HubSpot is delivering.

Marketing 40

Marketing Tools Data Report 40

Beyond PR

MARCH 31, 2016

But was it a waste of time and money because you forgot the one essential that makes your marketing matter? Because of this, every piece of content you create — be it a press release, podcast, blog post, email, website landing page, SlideShare, video or ebook – must have a call to action (CTA) that offers the relationship a next step.

eBook 40

eBook Case Study Guidelines Study 40

ZudePR

MAY 22, 2018

I’m publishing in a few weeks so don’t miss out on your chance to bag a free pre-launch e-copy before it goes on sale at full price. The same goes for adjectives. In this post, I share the alphabetised style/grammar guide, which I used to write and edit my soon-to-be-published book: RESET. Reading RESET could change your life.

Writing 95

Writing Google Comparison Government 95

Waxing UnLyrical

MARCH 11, 2015

You can’t properly attribute sales or awareness to communications using baseline analytics from Google or Facebook or Twitter. You can’t properly attribute sales or awareness to communications using baseline analytics from Google or Facebook or Twitter. Our understanding of PR metrics needs a paradigm shift, though.

Measurement 40

Measurement How To Analytics Customer Service 40

Frederik Vincx

DECEMBER 11, 2015

Hence, this isn’t a typical 500-word blog post with 10 tips to ( insert random PR activity ). It is full of practical advice to get your team on board during workshops, internal presentations, and pilot projects. Long form blog posts? The result? Better work, happier clients, and more time left to sell to other clients.

How To 60

How To Software System Employee 60

Contently - Strategy

APRIL 24, 2019

This is an excerpt from The Content Marketer’s Playbook: Grow Your Content Program. According to CMI’s 2019 benchmark report , a majority of both B2B and B2C marketers increased content creation budgets from 2018. Roughly two-thirds of marketers created more written, audio, and visual content year over year.

Content Marketing 88

Content Marketing Infographics Insurance Insurance 88

Contently - Strategy

JULY 31, 2019

That’s how complex and lovely things can get when you pour in terms from multiple cultures. In the marketing world, professionals tend to glom onto useful marketing buzzwords as a shared language, and those terms can actually prove useful to professionals in adjacent industries. So let’s get started!

Content Marketing 85

Content Marketing Marketing Media SEO 85