ImPRessions - Crenshaw Communications

APRIL 24, 2018

The association and advocacy of unbiased industry experts is a time-honored way to build brand trust through earned media, high-quality content, or special events. Look for authors of recently published papers and studies, books, or industry consultants who teach as adjunct professors. Industry events. Business partners.

B2B 136

B2B Brand Branding Trade Shows 136

Bianchi Biz Blog

AUGUST 19, 2021

Making its return to Las Vegas as an in-person (as well as digital) event, CES 2022 will undoubtedly continue to be one of the most competitive trade shows we’ve seen in our nearly 30 years of doing business-to-business public relations This fact about hyper-competition is true for both journalists and exhibitors alike.

Automotive 92

Automotive Interviews Technology Mobile 92

Deirdre Breakenridge

NOVEMBER 3, 2016

Although internships are the most common way that students try to gain professional experience, there are both industry- and interest-specific student organizations and groups on campus where public relations and communication are essential functions. How do you stand out during and after job interviews? Benefits and/or challenges?

Trade Shows 150

Trade Shows Community Social Media Resources 150

Bianchi Biz Blog

JUNE 1, 2023

In the rapidly evolving automotive and mobility industry, staying ahead of the curve is essential for success, especially for newer entrants in this space offering software-defined vehicle tech, V2X, connectivity, lidar and other sensor and processing technologies for ADAS, autonomous vehicles, electric vehicles, and shared vehicles.

Automotive 73

Automotive Mobile Technology Trade Shows 73

ImPRessions - Crenshaw Communications

OCTOBER 6, 2017

One exercise is to probe any innovative or provocative point of view, ideas that advance an industry or flip some previously held notions, or offer predictions for the future. Blogs – an executive’s own, plus a commenting strategy for others.

Leadership 149

Leadership Trade Shows Healthcare Education 149

Bianchi Biz Blog

FEBRUARY 22, 2024

For more than 30 years our firm has worked with many traditional automotive suppliers, as well as new suppliers for electric vehicle, connected car, V2X, ADAS and autonomous vehicle technologies of all sizes to help support them in the North American automotive industry. The automotive industry isn’t the only space seeing change.

Automotive 66

Automotive Technology SEO Engineering 66

Bianchi Biz Blog

JUNE 19, 2023

We are a business-to-business weekly newspaper covering the trucking and logistics industries. As features editor, I am primary responsible for producing in-depth features that explore the issues facing the industry today. I’m proud of the work our team at Transport Topics has done in trade show coverage.

Transportation 94

Transportation Meeting Media Newspapers 94

ImPRessions - Crenshaw Communications

FEBRUARY 9, 2017

I’ve seen many startups rush into PR the moment they close a round of fundraising or participate in a major trade show or accelerator. So instead of rushing the funding news, consider spending an extra two or three months meeting journalists for background interviews. What breakthrough or industry change made it possible?

Trade Shows 120

Trade Shows Agency Media Relations Interviews 120

Sword and the Script

JANUARY 8, 2019

People are afraid, for example, and many corporate clients have policies that prohibit such interviews without a permission slip. 1) Soft interviews on your company blog. Ask your customers for interviews on your corporate blog – soft interviews. Media references are hard for several reasons.

B2B 78

B2B Media eBook Interviews 78

Flack's Revenge

MARCH 12, 2015

The outpouring on the blogs and social media showed its key place in the hearts and minds of those in the B2B tech space. Colleagues and coworkers compared notes and shared info – my good friend Judy Gombita sent this exit interview of Matthew Ingram, from Columbia Journalism Review. The reason? I disagree. ” Ba dum.

B2B 120

B2B Trade Shows Enterprise Banking 120

Sword and the Script

NOVEMBER 6, 2018

That sea of sameness is how the Cindy Klein Roche , the CMO for Cybereason, describe the competitive landscape in cybersecurity during an interview with the Marketing Smarts podcast. Cybersecurity is an industry that almost exclusively highlights what is going wrong or what could go wrong. Takeaways Applicable to Any Vertical Market.

B2B 66

B2B Creativity Film Trade Shows 66

Bianchi Biz Blog

JUNE 30, 2022

With more vehicle-related companies investing in making a splash at CES, all trying to catch the eye of top journalists covering the industry, it is essential to avoid missteps in your CES planning if you want to maximize your time – and maximize what surely is a considerable investment of resources. And maybe you will! Author: Leslie Dagg.

Automotive 75

Automotive Mobile Technology Resources 75

Beyond PR

APRIL 27, 2016

Trade shows can be an endless sea of opportunity, engagement, and information. When it comes to amplifying your trade show presence, an online press kit is one of the best ways to house your content riches , and a multichannel marketing strategy will provide your audience with plenty of paths to this jackpot.

Trade Shows 40

Trade Shows Marketing How To Real Estate 40

Communications Conversations

MARCH 29, 2019

I think about people like LeeAnn Rasachak and Sarah Reckard whom I met more than 10 years ago now (they were one of my first PR Rock Star interviews!). On that trip, Sarah showed initiative, yet remained calm under pressure. And, she was doing it all at her very first trade show experience.

Social Media 128

Social Media Agriculture Marketing Media 128

Sword and the Script

OCTOBER 24, 2017

A PPC campaign might get you an email address but it takes a whole bunch of touches in between – blogs, emails, webinars, white papers, PR, sales calls – to close the deal. Don’t miss these related posts: How B2B Marketing Can Get More out of Trade Shows. How to Generate Media Referenceable B2B Customers with a Blog.

B2B 64

B2B Report Marketing Survey 64

Bad Pitch Blog

JANUARY 8, 2007

Fast Five is a new Bad Pitch Blog feature where we bring you five links or five-question interviews—all of them will probably pertain to our favorite subject—bad pitches and how to avoid them. Non-tech PR folk will also enjoy this blog for insight into smart media relations and the actual application of social media.

Media Relations 40

Media Relations Trade Shows Media Sports 40

5W PR

JANUARY 31, 2024

Tech PR professionals work to generate favorable publicity, manage crises, and position technology brands as industry leaders. Ultimately, Technology PR plays a crucial role in shaping perceptions and fostering trust in the fast-paced and competitive tech industry.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Cision

DECEMBER 28, 2017

Editor’s Note: This post was originally published on PR Newswire’s Beyond PR blog. Next year, don’t let it come to that. ” as an offer, use this month to brainstorm the kinds of content — like an ebook, whitepaper, special report or discount — that people will gladly trade their email to get.

Content Marketing 0

Content Marketing Marketing eBook Trade Shows 0

Sword and the Script

JANUARY 9, 2018

3) Surgically weave it into blog posts. If you did a media interview in the process of earning the mention, chances are the reporter didn’t include everything you said in the story. This is easy fodder to write a blog post on the same topic from a different angle and yet also weave in the story you worked so hard to earn.

Media 102

Media B2B Groups Conference 102

Beyond PR

SEPTEMBER 27, 2016

With such a high concentration of news and innovation in one place, it’s no surprise that trade shows and other industry events generate a plethora of content. Here are three key tactics for taking advantage of social media during a trade show. Links back to your event press kit, company blog, etc.

Social Media 40

Social Media Trade Shows How To Media 40

Bianchi Biz Blog

JANUARY 19, 2023

Make no mistake: CES ( formerly known as the Consumer Electronics Show ) has become the world’s greatest auto show. It’s the opinion of many auto-industry savvy people, including: Long-time auto industry journalist, analyst and Autoline host John McElroy told us: “CES is the best auto show in the world.

Automotive 83

Automotive Transportation Technology System 83

Sword and the Script

MAY 22, 2018

Each month Off Scripts interviews someone with a fresh perspective on marketing – details on how to get involved are at the bottom of this post. Event marketing , at gatherings like annual customer meetings and trade shows, was huge in the 90s. We are always looking for good people to interview about.

Marketing 62

Marketing B2B Print Technology 62

Bianchi Biz Blog

OCTOBER 3, 2022

And this show – which still lays claim to the title of the largest and most important business-to-business trade show on Earth – appears ready to resume this role after its COVID-induced hiatus. Jim is president at Bianchi PR with 40+ years of B2B PR experience in corporate and agency settings across multiple industries.

Automotive 129

Automotive Mobile Technology Hotels 129

Beyond PR

DECEMBER 19, 2016

as an offer, use this month to brainstorm the kinds of content — like an ebook, whitepaper, special report or discount — that people will gladly trade their email to get. February: Strategize Your Blog Content for the Future. A lot of businesses come up with blog topics in the moment rather than planning in advance.

Content Marketing 40

Content Marketing Marketing eBook Small Business 40

MaccaPR

DECEMBER 19, 2016

For content marketers seeking to generate leads from that new blog post, white paper, case study, event, infographic, research report, or webinar, here are 33 ways to ensure that your content is found, downloaded, clicked-on and consumed. Pin all your landing page URLs and blog posts to encourage sharing of them!

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

ReimaginePR

SEPTEMBER 5, 2016

You have a blog, you have a potential audience, and now you need to connect the two, but you’re not sure how. But, that’s okay, because by creating a solid blog strategy, you can find your audience. Here’s a checklist for what you should do after writing every blog post. Create a Clear Reason for Your Blog.

Blogging 120

Blogging How To Infographics Writing 120

MaccaPR

FEBRUARY 10, 2015

And yes, her skill with traditional PR – as the singer dominated the covers of Rolling Stone, Vogue and People , along with broadcast interviews from “Ellen” to “Good Morning America” – plays a part in her volcanic success. True, she’s an electrifying, blonde mane-twirling, red lipstick-smacking entertainer in concert.

Social Media 48

Social Media Marketing Media YouTube 48