Sword and the Script

DECEMBER 20, 2022

Marketing and PR predictions aren’t merely forecasts, but often a reflection of our aspirations and perhaps advice – mistakes we’ve made we’d like to help others avoid. “Be Pay to pay, content grows; influencer marketing cools. “I d) Influencer marketing to cool off as far as the amounts of money companies are paying influencers.”.

Marketing 187

Marketing Content Marketing Data Social Media 187

Buzzstream

DECEMBER 1, 2023

Link building is integral to getting your business online exposure. The right link can attract new customers in a way that other forms of organic marketing simply cannot. Yet, many SaaS marketers don’t utilize it in their marketing mix. Link building for SaaS is actively or passively acquiring links to your website.

Examples 133

Examples Software Pitching Tools 133

Contently - Strategy

OCTOBER 15, 2020

Lately, innovative marketing teams have been thinking beyond the standard blog post. Lately, innovative marketing teams have been thinking beyond the standard blog post. In our brand new report, we set out to highlight tactics that could help your brand thrive. Want to test your site speed?

B2B 130

B2B Trends Video Course 130

Buzzstream

DECEMBER 1, 2023

Link building is integral to getting your business online exposure. The right link can attract new customers in a way that other forms of organic marketing simply cannot. Yet, many SaaS marketers don’t utilize it in their marketing mix. Link building for SaaS is actively or passively acquiring links to your website.

Examples 62

Examples Software Pitching Tools 62

Buzzstream

DECEMBER 1, 2023

Link building is integral to getting your business online exposure. The right link can attract new customers in a way that other forms of organic marketing simply cannot. Yet, many SaaS marketers don’t utilize it in their marketing mix. Link building for SaaS is actively or passively acquiring links to your website.

Examples 62

Examples Software Pitching Tools 62

Contently - Strategy

OCTOBER 15, 2021

Great content marketing has the power to do that. Lately, innovative marketing teams have been thinking beyond the standard blog post. In our brand new report, we set out to highlight tactics that could help your brand thrive. Here are the five biggest trends you need to know. [If Identify untapped markets?

B2B 57

B2B Content Marketing Trends Marketing 57

PR 20/20

JANUARY 3, 2019

Since you’ve probably already set your personal goals, what about your professional ones? How will you make your marketing program even savvier in 2019? For a little inspiration, we pulled PR 20/20’s most-shared blog posts from 2018. For a little inspiration, we pulled PR 20/20’s most-shared blog posts from 2018.

Blogging 54

Blogging Marketing Content Marketing B2B 54

Sword and the Script

DECEMBER 10, 2019

As I’ve done in recent years, I’ve asked a whole bunch of smart people for their marketing predictions or PR predictions for the next year. The responses are nothing short of an eccentric collection of exceptional contributions – truly interesting perspectives worth your while to peruse. 1) Marketing embraces sustainability.

Marketing 99

Marketing Content Marketing Advertising Advertising 99

Burrelles Fresh Ideas

JUNE 13, 2023

Sound PR practices are essential if you want to build connections with your target audience. This involves establishing credibility for your brand by enhancing customer engagement and improving awareness of what you offer in the marketplace.

Analytics 40

Analytics Content Marketing Measurement Advertising 40

Waxing UnLyrical

OCTOBER 7, 2019

In today’s hi-tech, fast-moving, cluttered digital world, content marketing is one of the most practical, effective and useful marketing strategies to date. It’s an essential aspect of today’s digital marketing landscape. So what does content marketing mean? Common ones include: Blogs.

Content Marketing 93

Content Marketing Marketing Infographics Consumer 93

Buzzstream

MAY 19, 2022

Here’s the thing: creating surveys is very expensive, and your success in pitching surveys for links is often heavily influenced by other news events of the day. Here’s the thing: creating surveys is very expensive, and your success in pitching surveys for links is often heavily influenced by other news events of the day.

Survey 90

Survey How To Reddit Pitching 90

Landis PR

JANUARY 3, 2022

Note: PRGN originally posted this blog on its website. This is why it is important to look at trends and look ahead to see what may come next for the PR industry. Photo courtesy of Unsplash. What a year! Following the 2020 pandemic, 2021 continued to surprise us in both good and bad ways. In the U.S.,

Trends 52

Trends Trade Shows Agency Communications 52

Journalistics

MARCH 18, 2016

Brian Rudolph, Global Digital Marketing Lead, Verifone ( @brianrudolph ) – Brian formerly worked in digital marketing and social media management roles for AT&T and The Coca-Cola Company. Crisis Communications – how to prepare for or manage crisis communications via social media.

Social Media 45

Social Media Media Storytelling Local 45

Journalistics

MARCH 18, 2016

Brian Rudolph, Global Digital Marketing Lead, Verifone ( @brianrudolph ) – Brian formerly worked in digital marketing and social media management roles for AT&T and The Coca-Cola Company. Crisis Communications – how to prepare for or manage crisis communications via social media.

Social Media 40

Social Media Media Storytelling Local 40

MaccaPR

DECEMBER 19, 2016

The latest content marketing trend our PR agency is seeing is the move toward less content creation and more content promotion. In that rush of adrenaline to immediately promote your new e-book or video ASAP, content marketers risk the opportunity to be creative with promotion. 3) Is there persuasive text?

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Contently - Strategy

DECEMBER 5, 2019

Sure, marketers in these industries deal with more regulations and bureaucracy than someone who works for Red Bull. The fact that many finance organizations try to reach B2C and B2B audiences simultaneously adds another factor to the equation. million for their content marketing budgets in 2019, per Contently research.

Financial 83

Financial Industry Report Insurance 83

Contently - Strategy

JUNE 11, 2020

In the midst of a global pandemic, that trend is only going to increase as people look to learn about the latest symptoms, diagnoses, and treatments. We’ve extracted the most important healthcare content marketing trends using a combination of quantitative and qualitative data. Let this be your prescription for success.

Healthcare 93

Healthcare Content Marketing Industry Trends 93

Contently - Strategy

SEPTEMBER 15, 2021

In the midst of a global pandemic, that trend is only going to increase as people look to learn about the latest symptoms, diagnoses, and treatments. We’ve extracted the most important healthcare content marketing trends using a combination of quantitative and qualitative data. Let this be your prescription for success. [If

Healthcare 52

Healthcare Content Marketing Industry Trends 52

Cision

MAY 21, 2015

” Plus, if you haven’t got the time to read articles or watch videos during your busy day, podcasts are extremely accessible – listen during your commute, or even on the treadmill. But why is podcasting important to PR and marketing professionals? Tweet me your question with #AskGaryVee!

Social Media 120

Social Media Marketing Pinterest Media 120

Cision

DECEMBER 5, 2017

Unless Elon Musk is leaving Tesla to join your start-up, it’s not going to excite your target audience, nor fill up your pipeline. That’s where your content marketing efforts come into to play. Cision® asked hundreds of senior marketers and 81 percent agreed earned media is more effective than paid media.

Infographics 235

Infographics Case Study Content Marketing Video 235

Beyond PR

DECEMBER 5, 2017

Unless Elon Musk is leaving Tesla to join your start-up, it’s not going to excite your target audience, nor fill up your pipeline. That’s where your content marketing efforts come into to play. Cision® asked hundreds of senior marketers and 81 percent agreed earned media is more effective than paid media.

Infographics 72

Infographics Case Study Video Survey 72

Sword and the Script

DECEMBER 15, 2020

Dozens of marketing and PR professionals express aspirations for 2020 along with educated guesses about the future . I’ve grouped all predictions this year into categories, which is an effort to make it easier to read: Marketing predictions. Marketing predictions. Marketing predictions. Marketing be nimble.

Marketing 167

Marketing Employee Content Marketing Training 167