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Data doesn’t have to be scary

Shift Communications

Big data is a buzzword thrown around in every industry. Companies of all shapes and sizes collect data that can be used to make strategic decisions at every level. petabytes of data. tells you when someone clicks on your site from a Facebook page or from a Google search). Create content for your audience.

Data 117
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Meet Replika my AI chatbot friend

Stephen Waddington

Behavioural profiling and data harvesting Isabel, and other AI companions like her, might just evolve the big data landscape. Anyone following the popular HBO series Westworld can appreciate the premise of creating AI experiences to harvest the last massive frontier of big data — individual psychology.

Meeting 93
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Marketing Trends for 2015: Getting Back to Basics

Polaris

Technology (think: wearables) will outpace our ability to understand the ethical implications of adopting them. Big data will allow us to measure everything—and as a result, nothing, if we don’t carefully select the metrics important to our business. It’s to grow communities where they live.”

Trends 135
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What is Predictive Media Intelligence?

NewsWhip

Predictive media intelligence describes a set of technologies that enable PR professionals and reporters to predict the impact of news stories, consumer trends, and create optimised content, earned media plans, and content distribution plans. . These networks include Facebook, used by 68% of US adults , and Twitter, used by 25%. .

Media 88
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How I Learned to Embrace Data

Onclusive

When I decided to report on the week-over-week change of Twitter followers and Facebook likes, I saw my manager perk up. This will make the data you do include shine. It’s easy to get overwhelmed by the amount of data that’s available to us now that the PR industry has caught up with the Big Data movement.

Data 150
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Lessons in Tech Branding from Rock Icons

Flack's Revenge

The story said that GE, an old line diversified industrial and financial services company (until recently), now wants to be known for advanced research and technology. The markets reward companies in hot areas like tech (and trending segments like Big Data) with higher valuations. Absolutely.

Brand 120
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Why PR hasn’t been automated yet

Shift Communications

Ad agencies, SEO services, Facebook, Google, Twitter, know how to scale their promotional work through technology. Where are PR’s scalable technologies of persuasion? When you compare PR to advertising, SEO, Facebook, etc., The same is true of Facebook, Twitter, etc. Vice President, Marketing Technology.