Presspage

JULY 25, 2017

Engagement on social media platforms can be tracked on quite a few platforms directly, like on the Facebook Page dashboard, or using different tools like Cision and OBI4WAN. Online data is booming. Google Analytics is a widely used tool to track the behaviour of visitors to your website.

Data 92

Data Tools Measurement Big Data 92

NewsWhip

JUNE 2, 2021

NewsWhip’s technology predicts impact on social networks, using social network data and machine learning models. These networks include Facebook, used by 68% of US adults , and Twitter, used by 25%. . Here, analysis of big data strongly suggests, or predicts, that some approaches will work far better than others. .

Media 88

Media Data Reddit Crisis 88

Cision

SEPTEMBER 1, 2015

Now, text analytics, widely available demographic data and the ability to harvest media in near real time can provide more detailed insights faster than ever before. According to a 2014 study by Wisemetrics , tweets have a half-life of 24 minutes and Facebook posts have 90 minutes.

Measurement 120

Measurement Trends Analytics Data 120

Waxing UnLyrical

SEPTEMBER 29, 2017

Here’s some of what we talked about: On changes to the PR measurement field: A2: Biggest changes in insights have been in big data, data visualisation and increased awareness of measurement #amecmm #measurepr. So mark your calendars for October 12th from 12-1 pm ET and be sure to RSVP to our Facebook event as well.

Measurement 65

Measurement Data Big Data Banking 65

prTini

NOVEMBER 21, 2014

Facebook at Work Set To Do the Business Like LinkedIn, Report Says. Brands Are Wasting Money on Facebook and Twitter, Forrester Says. Big Data: It’s Not What CMOs Know, It’s What They Do. Kickstart Your Career by Finding — and Funding — Inspiration Abroad (client). How to Identify Weaknesses in Your Writing.

Brand 52

Brand Branding Case Study Big Data 52

Solo PR Pro

JUNE 12, 2018

It recently came to light that Cambridge Analytica , a political research firm, purchased information on more than 50 million Facebook users. This is far from the first scandal involving Facebook and data, but it brings to the forefront a deeper problem. The company used the information to micro-target voters in US elections.

Privacy 40

Privacy Data Ethics Policies 40

Flack's Revenge

AUGUST 23, 2016

The markets reward companies in hot areas like tech (and trending segments like Big Data) with higher valuations. After all, isn’t technology constantly changing, rendering segments obsolete and spawning new ones (Facebook’s motto is “move fast and break things”)?

Brand 120

Brand Branding Technology Big Data 120

Shift Communications

FEBRUARY 19, 2015

Ad agencies, SEO services, Facebook, Google, Twitter, know how to scale their promotional work through technology. When you compare PR to advertising, SEO, Facebook, etc., The same is true of Facebook, Twitter, etc. Where are PR’s scalable technologies of persuasion? This is an interesting question because Tom’s right.

Advertising 60

Advertising Advertising SEO Software 60

Shift Communications

JULY 29, 2015

Additionally, the Whetlab integration for big data may already be reaping rewards; more to come in a future blog post on this! Third and most importantly, Twitter’s big focus now needs to be about user acquisition in a meaningful way. Expect those capabilities to become more powerful.

Twitter 60

Twitter Social Media Mobile Media 60

Shift Communications

NOVEMBER 16, 2016

Unless you’re Facebook, Google or Apple, landing a hit in The Wall Street Journal or New York Times is no easy feat—but that’s not to say it can’t be done. Here are some media tips to get started: For Business Press, Think Verticals. One of the most common requests we get from B2B tech clients is an increase in business press coverage.

B2B 60

B2B Media Automotive Pitching 60

Waxing UnLyrical

JANUARY 5, 2015

Why: Last August I spoke at FPRA’s Annual Conference with Adam Singer and Deirdre Breakenridge on PR and big data. Twitter Facebook Google+ LinkedIn Monday Roundup: Measurement and Metrics. PR Pro’s Guide to Metrics and Measurement: Q&A with Shonali Burke. How will you approach metrics and measurement in 2015?

Measurement 40

Measurement Nonprofit Analytics Big Data 40

Waxing UnLyrical

MARCH 30, 2015

I definitely think she’s on the money with “big data” and “Internet of Things,” but am not sure about the rest. Twitter Facebook Google+ LinkedIn Monday Roundup: Buzz Marketing a la Spring. Here are some ideas on “buzz marketing” (I know, I know). What about you?

Viral 40

Viral Marketing Web Big Data 40

Waxing UnLyrical

JULY 11, 2012

Using the HVAC example, let’s say instead of using the term “my furnace is broken” on Facebook, we’re (as in my friends and I) having a conversation around the topic, but not coming out directly and saying it. If you enjoyed it, be sure to connect with Shonali on Twitter , Facebook , or Google+. Speaking comes naturally.

Social Media 81

Social Media Media Google Tools 81

MaccaPR

APRIL 18, 2017

So Muck Rack indexes every article that the reporter writes and uses big data to make it quickly searchable.”. A media directory may identify a journalist as covering technology – but is he or she covering Apple’s iPhone apps, or wearable technology, or enterprise level software? right down to the age when he contracted chicken pox.

How To 121

How To YouTube Pitching LinkedIn 121

Waxing UnLyrical

JUNE 13, 2016

Twitter Facebook Google+ LinkedIn Monday Roundup: #AMECSummit Rockstars. She is also the founder of The Social PR Virtuoso™ , which provides online, on-demand training that helps you unleash your inner Social PR superhero. Shonali is mad about ABBA, bacon, cooking, dogs, and Elvis, though not necessarily in that order.

Education 40

Education Measurement Government Interviews 40

ImPRessions - Crenshaw Communications

APRIL 8, 2021

At a time of huge partisan polarization, one thing that brings people together, it seems, is resentment of Big Tech, especially the Big Four — Facebook, Google, Apple, and Amazon. And the industry’s reputation problems in matters from data security to diversity are well known. The news isn’t all bad.

Reputation 305

Reputation Privacy Data Advertising 305

Presspage

AUGUST 15, 2017

The PR world will also see this change - machines will be able to understand public sentiment in real time by leveraging millions of gigabytes of data, write natural and insightful copy, and tailor it to audiences in a highly targeted way, all without human intervention. This graph shows the rise of data in the past decade.

Technology 115

Technology Big Data Video Data 115

Mark My Words

DECEMBER 21, 2017

You can listen to modish analyses of modern communications and you can join the high priests of Google worshipping at the altar of big data. Barnum knew better than anyone the power of the crowd – long before Facebook and Twitter, he had viral marketing down pat.

Viral 83

Viral Big Data Fashion Publicity 83

Waxing UnLyrical

JULY 2, 2018

A4: Okay, so rough list… 1️⃣ Excel 2️⃣ Social media strategy 3️⃣ Strategy using real-life scenarios 4️⃣ Excel 5️⃣ Big data/small data re: PR/comms **bonus: having difficult convos for the sake of great PR // #measurePR #measurepr.

Measurement 40

Measurement Nonprofit Education Social Media 40

PR Conversations

NOVEMBER 27, 2015

Facebook and Twitter were “filtered” (a nice way to say they are not normally available, without breaking the law). When checking in at this geographically peripheral hotel, I also discovered that: International credit cards were not accepted. Use of my Blackberry with an international carrier was impossible.

Conference 40

Conference Hotels Internal International 40

Mindful Marketing

JULY 19, 2023

Big tech companies like Facebook and Google, as well as credit bureaus like Equifax and Experian, are among the biggest players in the data collection market. These organizations often say they don’t sell customer data; rather, they “share” it with their advertising partners.

Analytics 99

Analytics Data Retail Advertising 99

prTini

NOVEMBER 7, 2014

Decoding the Facebook News Feed: An Up-to-Date List of the Algorithm Factors and Changes. The 50 Most Innovative Companies of 2014: Strong Innovators Three Times More Likely To Rely On Big Data Analytics. Facebook Puts Ban on “Like-Gating”. Cheers and happy reading! . Twitter Not Top Spot for Influencing Holiday Shoppers.

Pinterest 59

Pinterest Case Study Big Data Infographics 59

PR Breakfast Club

JULY 6, 2015

Here are some ways using data improves marketing and PR campaigns: 1) Use Data for Social Media . You can choose from, among others, Facebook, Twitter, LinkedIn, Google+ and Pinterest. Using data has the benefits of finding out: Which social media sites have a larger audience in your targeted demographic.

Data 28

Data Pinterest Social Media Big Data 28

Marketwired

FEBRUARY 16, 2016

Additionally, Iliff frequently moderates and participates on panels at leading technology and business conferences, and she has presented at countless conferences on the future of PR and big data. She holds a B.A. in Philosophy from Loyola University Chicago, and an M.A. An example comes from B2B software, of all places.

Creativity 100

Creativity Pitching Writing Conference 100

The Resolution Blog

AUGUST 1, 2019

They did, Cambridge Analytica gained detailed profiles of people in the UK and the US through personality quizzes and other sources on Facebook. Since April I’ve watched various friends and family delete Facebook accounts, read up about new data protection laws and try to hide their online footprint.

Ethics 120

Ethics Publicity Data SEO 120

Masters in Communications

FEBRUARY 12, 2022

So far, we've seen the development of targeted advertising, big data collection, analytics, and other digital tracking methods for more efficient marketing and information dissemination (called Big Data), all of which have potentially sinister as well as positive uses.

Ethics 52

Ethics Communications Print Television 52

Stuart Bruce

NOVEMBER 11, 2016

million Facebook page likes. million Facebook likes. We’ve seen some innovative uses of data for political communications, but I believe this is just the start. And so it seems is the case in the USA. We live in a post-fact, anti-expert alternative reality. Social media. Zoella has 6.8 million Twitter followers and 2.7

Communications 154

Communications Data Policies Twitter 154