Big Data Facebook Measurement Technology 
Presspage
AUGUST 15, 2017
the importance of measurability. The other part is understanding the technological shifts that will change the world in the coming decades, and along with it, how you do PR. Recognizing and preparing for the emergence of these technologies now will be the difference between surfing the tech wave and being swept away as they break.
ImPRessions - Crenshaw Communications
APRIL 8, 2021
A new survey of 31,000 people in 27 countries has documented what most of us in PR know – Big Tech has a reputation problem. For years, the enormous role technology plays in our lives and our reverence for brands like Apple and Amazon shielded the sector from greater taxation and regulation. Throw in Twitter for good measure.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
The Resolution Blog
AUGUST 1, 2019
They did, Cambridge Analytica gained detailed profiles of people in the UK and the US through personality quizzes and other sources on Facebook. Since April I’ve watched various friends and family delete Facebook accounts, read up about new data protection laws and try to hide their online footprint.
Polaris
DECEMBER 18, 2014
Technology (think: wearables) will outpace our ability to understand the ethical implications of adopting them. Big data will allow us to measure everything—and as a result, nothing, if we don’t carefully select the metrics important to our business. Of course, some marketers never stopped asking these questions.
Onclusive
MAY 31, 2017
My first job in social media sparked a passion for data. One of my projects was measuring sentiment around new film releases including compiling weekly sentiment reports. When I decided to report on the week-over-week change of Twitter followers and Facebook likes, I saw my manager perk up.
Shift Communications
FEBRUARY 19, 2015
Ad agencies, SEO services, Facebook, Google, Twitter, know how to scale their promotional work through technology. Where are PR’s scalable technologies of persuasion? When you compare PR to advertising, SEO, Facebook, etc., The same is true of Facebook, Twitter, etc. Vice President, Marketing Technology.
Marketwired
FEBRUARY 16, 2016
#CreativePR, the hashtag, caught our attention at last year’s PRSA conference when Deirdre Breakenridge, Jason Sprenger and Heather Whaling teamed up for their presentation, “Creative PR: Delivering Your Story From Narrative and Design to Measurement.” On the contrary, it’s meaningful content to excite your audience with measurable impact.
Expert insights. Personalized for you.
115 
Let's personalize your content