Remove Banking Remove Consumer Remove Financial Remove Technology
article thumbnail

The Role of PR in Transforming Consumer Finance

5W PR

The world of financial services is experiencing a seismic shift. Instead, today’s consumer finance landscape is ripe with innovation, digital engagement, and a spotlight on financial literacy. From intimidation to inclusion For many years, the financial services industry was wrapped in an intricate web of complexity.

article thumbnail

Building Trust in Fintech: PR’s Role in Consumer Confidence

5W PR

However, in this exciting landscape, customers still need to know they can trust these new technologies with their hard-earned cash, making public relations a key player in fintech. Anything from bank account information to personal identification. When it comes to money, security is king.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

What Shadow Banking Means for Your Financial Services PR Program

Shift Communications

The Rise of Shadow Banking. Financial services, as an industry umbrella term, includes personal finance, M&A, credit card related services, and robo advisors—just to name a few. As expected, the “big” banks offer something in all of these areas. What does Shadow Banking mean for a financial PR program?

Banking 79
article thumbnail

How Can Financial Services Organizations Use Social Media?

wiredPRworks

How can financial services organizations use social media to differentiate and build relationships? Listen in as Barbara Rozgonyi interviews Chris McGuire about what’s working for his company’s financial services clients. Financial Services Organizations Social Media Interview Key Points. Barbara Rozgonyi on Instagram.

article thumbnail

Pitching Business and Technology Contributors: Q & A with Freelancer Anne R. Gabriel

Cision

Gabriel has spent over 30 years as a professional in the communications field, writing about business and education technologies as a journalist and marketing communications consultant. I love getting news releases related to business technology solutions – but I do not cover consumer tech. What will catch your attention?

article thumbnail

How to Speed Up Your Content Review Process & Master Marketing Compliance

Contently - Strategy

“Investment banking is just glorified content marketing.” ” That’s what Walter Chen, SEO of Sacra, a financial research platform, said on Wistia’s podcast in April 2021. In banking, you’re selling your unique insights. Most importantly, COVID-19 led to a wave of financial uncertainty.

Financial 144
article thumbnail

The Rise of Mobile Payment: What Financial Institutions Need to Know

Cision

Recent data breaches as well as increased credit card fraud have shaken consumer confidence in payment security. credit card issuers and merchants adopt new EMV (Europay, MasterCard and Visa) chip-card technology to address certain types of fraud, some consumers are already looking ahead. Interest in mobile payment technology.

Mobile 120