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What should your social media marketing focus on: Customer service or content?

Communications Conversations

What makes a brand “best in class” when it comes to social media marketing? Marketers seem so focused on churning out content, many brands are pushing out more than 280 tweets and 140 Facebook posts a month! The top three characteristics of a “best in class” brand focus on customer service and engagement.

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What should your social media marketing focus on: Customer service or content?

Communications Conversations

What makes a brand “best in class” when it comes to social media marketing? Marketers seem so focused on churning out content, many brands are pushing out more than 280 tweets and 140 Facebook posts a month! The top three characteristics of a “best in class” brand focus on customer service and engagement.

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Customer Service Is The “New” PR

ImPRessions - Crenshaw Communications

Good PR and great customer service have never been more intertwined. The best way to understand a company’s reputation — and its values — is to look at its response to customer reviews and complaints. A business can spend millions on brand reputation and community service. Use automation wisely.

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How an original marketing campaign helps your brand stand out

Agility PR Solutions

When choosing a bank to open a personal account you always seem to hear the same things around low fees, dedicated customer service, savings opportunity, what other services they offer, etc. You can essentially walk into any major bank in every region of the U.S.

Banking 91
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Musk buying Twitter perfect chance for brands to abandon platform once and for all

Communications Conversations

This week brands will be weighing their options as Musk makes initial layoffs and plans. However, on the brand side, this could be the perfect time for many to quit Twitter once and for all. Let’s face it, Twitter isn’t the powerhouse brand channel it once was. Finally, brand safety is a big issue, too.

Twitter 60
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Innovation or stagnation: Are brands losing their individuality?

PR in High Definition

Customer service is often considered to be the key to a brand’s reputation , but part of keeping the customer happy and loyal, is to bring something new and exciting to keep them engaged. But some of these actually have a very minimal effect on the relationship between the brand and consumer.

Brand 54
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The Most Recommended PR Tech Vendors [PR Tech Sum]

Sword and the Script

And it seems brands are rushing to weigh in. Brands are deeply saddened ,” as Edward Nevraumont wrote. “As As much as we personify brands, we need to remember that they cannot feel anything.” She joined the company as a sales associate in 1987 and before her promotion served as the company’s chief customer service officer.