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A New Era for Measuring Communications Campaigns

PRSay

With 36 percent of executive teams being briefed on PR and communications activities on a daily basis, improving our industry’s comfort level with quantifiable measurement, is a worthy quest even against the backdrop of the pandemic. True behavior change doesn’t happen overnight,” Grant said.

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Communications Careers: Measuring Progress in Steps Through Peaks & Valleys

Deirdre Breakenridge

Achieving success in your PR, communications or any career is about putting one foot in front of the other and repeating the process. I once spent three days hiking in the Himalaya’s with the goal of seeing one of the most spectacular views of Annapurna, the world’s first 8,000-meter mountain to be climbed (I encourage you to read the book).

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How public relations responded to COVID-19

Stephen Waddington

The Communicating in a Crisis report records how public relations was successfully deployed during in the pandemic. Practitioners helped build audiences for research projects, spearheaded hackathons, led the NHS communication response, underpinned support for NHS workers, vaccine uptake, community engagement, and business support.

Publicity 131
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FIDIC contracts – a preview of what is to come

Practical Law Construction

Last month, in what feels like a lifetime ago (when there was no third lockdown or even Tier 4, no new COVID variant and no Brexit deal), I attended the digital FIDIC International Contract Users’ Conference from the comfort of my home. Greener pastures – the new Green Book. times the length of the original.

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3 Attributes of a Strong and Practical Crisis Management Governance Model

Melissa Agnes

Note: The following is an excerpt taken from my new book, Crisis Ready–Building an Invincible Brand in an Uncertain World , which is available for purchase on Amazon. Governance models define everything from the structure, roles, and responsibilities of a crisis management team, straight through to the internal escalation processes.

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Conference Recap: Secretary Robert B. Reich on the Radical Act of Listening

PRSay

During his General Session speech at the 2018 PRSA International Conference , Reich reminded the audience of professional communicators that while the truth itself is iron-clad, perception and experiences vary based on the person and the background. We are not communicating across boundaries,” he said. . “We

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Inside Innovation : Manifest LDN & NYC

The Resolution Blog

Communications should have a conscience. I can't imagine using email for internal comms now and being able to instant message clients really helps keep things moving. What book would you recommend to young PR professionals? Other core values include: If you can't find what you're looking for, build it.