Contently - Strategy

AUGUST 22, 2019

It’s just that flashier B2C brands often muscle their way center stage, showing off the products and services that people genuinely love shopping for: sneakers, beauty products, vacation packages. How to win at content marketing in finance or banking. Unless, of course, your job is to make content for a bank.

Banking 93

Banking Content Marketing Examples Industry 93

Contently - Strategy

SEPTEMBER 21, 2018

Whether you’re in B2B or B2C, you can answer the same set of core questions to learn more. If those questions sound interesting but you have no idea how to answer them, your homework is to collect both quantitative and qualitative data. Visual assets like infographics are more expensive.) Not defining your target audience.

Content Marketing 103

Content Marketing Print Analysis Data 103

PR 20/20

JULY 9, 2020

For modern-day marketers, it’s essential that we understand how to strategically distribute valuable, relevant, and consistent content that attracts and retains a clearly defined audience–but it’s easier said than done. Templates range from social media posts to marketing collateral to infographics (and tons in between).

Google 90

Google SEO Trends Content Marketing 90

Contently - Strategy

DECEMBER 5, 2019

The fact that many finance organizations try to reach B2C and B2B audiences simultaneously adds another factor to the equation. Understanding how to pick the right insurance or save for a mortgage can literally change someone’s life. Create social videos and infographics. Create social-friendly videos and infographics.

Financial 83

Financial Industry Report Insurance 83

Shift Communications

DECEMBER 18, 2014

For example, previous PPC ad data that shows certain taglines in ads to be more effective would be very useful for a creative team building an infographic on the same topic. Owned media is the gateway to the remainder of the marketing and sales funnel, whether you’re B2B, B2C, small or large. Owned Media.

Data 157

Data Data-Driven PR System Analytics 157

MaccaPR

DECEMBER 19, 2016

For content marketers seeking to generate leads from that new blog post, white paper, case study, event, infographic, research report, or webinar, here are 33 ways to ensure that your content is found, downloaded, clicked-on and consumed. If you're new to content marketing, read " How To Get Started with Content Marketing " now.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

PR Conversations

JULY 5, 2017

PR manager shows organizations how to leverage web networks for business development purposes. He or she chooses the most appropriate channels (for instance, LinkedIn is ideal for B2B, while Pinterest or Instagram are best for B2C segment), sets up corporate accounts, proposes content directions (quotes?

Infographics 63

Infographics Corporate Policies Reputation 63

Beyond PR

JANUARY 30, 2018

This blog post explains how a transformational technology, Cision Impact , provides PR professionals with data that accurately measure the impact of earned media and its value to the business. Audience Insights – Demographics (B2C) and Firmographics (B2B). Cision Impact Report. Plan, Execute and Evaluate PR Programs – In One Platform.

Measurement 75

Measurement How To B2C Infographics 75

Cision

DECEMBER 5, 2017

Learn more about how PhRMA solved a challenge you face: how to drive continuous engagement between blog posts. Infographics. I love infographics. I’m not alone, over 40 percent of marketers say infographics are their most engaging piece of content. Infographics absolutely do the trick. How-To-Guides.

Infographics 235

Infographics Case Study Content Marketing Video 235

Contently - Strategy

APRIL 24, 2019

According to CMI’s 2019 benchmark report , a majority of both B2B and B2C marketers increased content creation budgets from 2018. If you only produced blog posts before, maybe scaling means starting to create visual content like infographics and video. That influences how many we’re able to produce.”.

Content Marketing 88

Content Marketing Infographics Insurance Insurance 88

Waxing UnLyrical

NOVEMBER 8, 2019

For instance, content on mobile app development tips will be expertise-driven (B2B audience), while content describing the latest gadgets will focus on consumer-specific attributes (B2C). How-To Guides. Infographics. Apart from this gross principle, take care of the following principles. Not Curating Content Frequently.

Content Marketing 74

Content Marketing Marketing Web SEO 74

Beyond PR

DECEMBER 5, 2017

Learn more about how PhRMA solved a challenge you face: how to drive continuous engagement between blog posts. Infographics. I love infographics. I’m not alone, over 40 percent of marketers say infographics are their most engaging piece of content. Infographics absolutely do the trick. How-To-Guides.

Infographics 72

Infographics Case Study Video Survey 72

MaccaPR

MARCH 18, 2015

In this brave new world, marketers are creating their own content – infographics, podcasts, webinars, YouTube videos and more – that are distributed for free via their digital channels. Brian recognized that 3M’s customers were looking for how to solve everyday problems they faced at home. Every “content marketing team” is unique.

Content Marketing 48

Content Marketing Financial Marketing Analytics 48