Communications Conversations

JUNE 14, 2018

Maybe it’s been the kinds of companies I worked for in the past. Relationships still matter, even with the changing face of journalism, and at the same time, companies are their own publishers, providing content directly to the audiences they want to reach. Maybe it’s a combo of both.

Communications 83

Communications Public Affairs B2C B2B 83

Prohibition

JANUARY 15, 2020

product launches, company news, events, etc.) At Prohibition, we work with many brands across B2B and B2C sectors delivering PR services to get them featured in national, regional, lifestyle and trade media that has seen real results for their business. However, as well as issuing standard releases (e.g.

How To 62

How To B2C Trends B2B 62

Beyond PR

APRIL 13, 2016

When you consider the number of marketers promoting content these days — a recent Forbes article reports 76% of B2C and 88% of B2B brands include content marketing in their strategy – it’s unsurprising that promotional options now come in every flavor imaginable. Author Jamie Heckler is the Senior Creative Manager at PR Newswire.

Product Launch 40

Product Launch Marketing How To B2C 40

Prohibition

NOVEMBER 10, 2021

Video content is a great way to engage your audience and convey promotional messages in an interesting and eye-catching way across both B2C and B2B sectors. One of the most innovative companies, Google, has effectively portrayed the key messages of the brand since they first began using video promotions.

Video 62

Video Sports Film Employee 62

OnePitch

APRIL 14, 2022

She’s been working in PR/communications for over 10 years and has experience servicing B2B and B2C clients of all sizes and in almost every industry. On a day to day basis, that could consist of anything from assisting my team in developing key account plans (tradeshow activations, product launch plans, etc.),

Healthcare 52

Healthcare How To Pitching Product Launch 52

Shift Communications

JUNE 30, 2015

When we B2B PR folks sit down to put together the latest version of XYZ product launch, what comes to mind? Given many times we have less volume opportunity than B2C companies, and longer sales cycles, making the most of every interaction is just as important in B2B. Photo Source: Kan & Company. Blog series?

B2B 60

B2B Analytics Google B2C 60

Beyond PR

JUNE 28, 2018

For analysis purposes, automating reporting to categorize mentions, engagements and top authors by company, product, messages and any other preferred category help to save time and gain targeted insights. What is The Overall Audience Perception of a Campaign or Product Launch?

Analysis 40

Analysis B2C Case Study Product Launch 40

ImPRessions - Crenshaw Communications

MARCH 31, 2017

Don’t be afraid to trot out the tried and true. In B2C PR, the tried and true tactics are often smart to pursue. Each time we begin work on a new business assignment, someone is charged with determining upcoming red-letter dates for the company. A company anniversary, for example, can be a slam-dunk for industry press.

Airlines 120

Airlines Exercises Fashion Print 120

NewsWhip

JUNE 10, 2021

So as we think about the technical risks, quite frankly, it’s really any action that we take as a company that could impact our brand. So obviously you work for a big electronics company, does that present different risks than an everyday B2C company or an everyday B2B company? That is a risk.

Reputation 78

Reputation Crisis Management Crisis Enterprise 78

Critical Mention

AUGUST 29, 2019

For example, clients can subscribe to the idea of relying on your company to send out monthly newsletters with product updates, blog posts, upcoming webinar dates and more. If you’re a B2C organization targeting newlyweds or parents, you might go for something a bit more casual and bubbly. Provide Latest News Releases.

Company 81

Company Brand Branding B2C 81

Sword and the Script

DECEMBER 20, 2022

c) More companies create their own content and channels to reach audiences instead of traditional media channels. d) Influencer marketing to cool off as far as the amounts of money companies are paying influencers.”. We’ll see more companies hire copywriters to ensure narratives remain consistent.”. “I see a few things.

Marketing 189

Marketing Content Marketing Data Social Media 189

Beyond PR

JULY 21, 2016

Marketing can’t function without IT, customer service issues are broadcast in social media and internal memos about product launches or recalls are shared within nanoseconds to media outlets,” reads our latest white paper How Buyer 2.0 When a company is founded, it is built around a set of values. Your Brand’s Values.

Brand 40

Brand Branding How To Employee 40

Prohibition

APRIL 13, 2023

In the digital age, video content is also an essential component of any brand’s marketing strategy; for companies to not use video content could prove impactful – in a negative way – to your business. Creating videos takes time, effort, and money. So why let all that hard work go to waste?

Video 62

Video Infographics Social Media Instagram 62

Beyond PR

APRIL 12, 2016

It’s traditionally looked at as something to strive for when announcing personnel changes, product launches and other company news. Furthermore, trust is an increasingly critical factor in both B2B and B2C purchase decisions. Where there is trust, there is a sense of security.

Content Marketing 40

Content Marketing Marketing Media Reputation 40

Beyond PR

AUGUST 4, 2016

Pause automated publishing when your company is dealing with a crisis, or during times of tragedy to show respect. Though there are new social channels being launched regularly, these are among the most popular with B2C and B2B brands. Use the video option to tease upcoming product launches or company news.

Social Media 40

Social Media Pinterest Media Marketing 40