B2C Company Product Launch Social Media 
5W PR
JANUARY 16, 2020
Traditionally, companies pushed for media placement on top-tier media – the likes of Huffington Post, The New York Times and similar publications. As a takeaway strategy, PR and communication professionals should pitch media outlets that target a specific audience or industry’s needs. Niche Targeting.
Prohibition
JUNE 27, 2023
In recent years, TikTok has emerged as a powerful social media platform, capturing the attention and engagement of millions of users worldwide. This social media channel has become particularly popular among Gen Z, who make up a significant portion of its user base. million users in 2021.
ImPRessions - Crenshaw Communications
OCTOBER 22, 2019
Whether it’s a B2C company that needs a high volume of sales or a B2B with a slower selling cycle, every high-growth business invests heavily in customer acquisition. Many businesses use a mix of email marketing, paid search, SEO, content marketing, and social media marketing to create prospects and turn them into customers.
ImPRessions - Crenshaw Communications
APRIL 21, 2016
B2B PR has endured as a successful part of many a company’s growth strategy, and it can be an exciting field for PR professionals. B2B PR pros strategically work with the publications and influencers who make a difference for their companies — regardless of how well known they might be to the general public.
Communications Conversations
JUNE 14, 2018
Maybe it’s been the kind of work I do (primarily social/digital the last eight-plus years). Maybe it’s been the kinds of companies I worked for in the past. News wires are just one small component in a increasingly complex and diverse digital media environment. Maybe it’s a combo of both.
OnePitch
APRIL 14, 2022
She’s been working in PR/communications for over 10 years and has experience servicing B2B and B2C clients of all sizes and in almost every industry. On a day to day basis, that could consist of anything from assisting my team in developing key account plans (tradeshow activations, product launch plans, etc.),
Beyond PR
APRIL 13, 2016
When you consider the number of marketers promoting content these days — a recent Forbes article reports 76% of B2C and 88% of B2B brands include content marketing in their strategy – it’s unsurprising that promotional options now come in every flavor imaginable. Author Jamie Heckler is the Senior Creative Manager at PR Newswire.
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