Prohibition

JUNE 27, 2023

By showcasing behind-the-scenes footage, product launches, and creative storytelling, luxury brands can captivate their followers and build brand loyalty. At Prohibition, we work with a range of B2B and B2C brands across all sectors to create engaging social media marketing strategies.

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Brand Branding Marketing Fashion 71

Prohibition

JANUARY 15, 2020

product launches, company news, events, etc.) At Prohibition, we work with many brands across B2B and B2C sectors delivering PR services to get them featured in national, regional, lifestyle and trade media that has seen real results for their business. However, as well as issuing standard releases (e.g.

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Communications Conversations

JUNE 14, 2018

At Aveda, most of our news is B2C around product launches, or B2B to a targeted segment of salon owners, stylists and opinion leaders in the beauty and wellness space. I’ve found wire services to be helpful for SEO, but rarely a driver of impactful coverage outside of true hard news – earnings, M&A, etc.

Communications 83

Communications Public Affairs B2C B2B 83

Beyond PR

APRIL 13, 2016

When you consider the number of marketers promoting content these days — a recent Forbes article reports 76% of B2C and 88% of B2B brands include content marketing in their strategy – it’s unsurprising that promotional options now come in every flavor imaginable. Author Jamie Heckler is the Senior Creative Manager at PR Newswire.

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Product Launch Marketing How To B2C 40

OnePitch

APRIL 14, 2022

She’s been working in PR/communications for over 10 years and has experience servicing B2B and B2C clients of all sizes and in almost every industry. On a day to day basis, that could consist of anything from assisting my team in developing key account plans (tradeshow activations, product launch plans, etc.),

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Healthcare How To Pitching Product Launch 52

Prohibition

NOVEMBER 10, 2021

Video content is a great way to engage your audience and convey promotional messages in an interesting and eye-catching way across both B2C and B2B sectors. For a promotional video to be successful, it often needs to be inspirational in order to engage your target audience. Get in contact today to find out how we could help you!

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Beyond PR

APRIL 5, 2018

Executing a campaign pitch, product launch, or new initiative is only the first step in the communications cycle. Comms must be able to acquire and understand market research quickly to fuel content and campaigns that take advantage of emerging trends. Execute And Adjust Campaign Messaging On-the-Fly.

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Beyond PR

JUNE 28, 2018

What is The Overall Audience Perception of a Campaign or Product Launch? Understanding social context and being able to dissect things like negative mentions around your new product release or announcement can offer insight into what resonates with your audience and why.

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Analysis B2C Case Study Product Launch 40

Shift Communications

JUNE 30, 2015

When we B2B PR folks sit down to put together the latest version of XYZ product launch, what comes to mind? Given many times we have less volume opportunity than B2C companies, and longer sales cycles, making the most of every interaction is just as important in B2B. How many hits we can get? Blog series? Contributed articles?

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ImPRessions - Crenshaw Communications

MARCH 31, 2017

Don’t be afraid to trot out the tried and true. In B2C PR, the tried and true tactics are often smart to pursue. Whether it’s a story pitch, new product launch or other initiative, the PR strategist must think like a journalist. Do ask yourself “what would a journalist say?”

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Airlines Exercises Fashion Print 120

NewsWhip

JUNE 10, 2021

So obviously you work for a big electronics company, does that present different risks than an everyday B2C company or an everyday B2B company? It comes down to product launches. So it’s I guess that opportunity stuff that we’re going to talk about later in the piece that I think is super interesting.

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Sword and the Script

DECEMBER 20, 2022

There are several platforms out there to simplify and manage B2C influencer marketing, such as Paladin, Heepsy, HypeAuditor, and InBeat. We’ll also see the metaverse become a fixture across integrated marketing and PR programs, from product launches to product placement.

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Critical Mention

AUGUST 29, 2019

If you’re a B2C organization targeting newlyweds or parents, you might go for something a bit more casual and bubbly. Consider adding some gifs pertaining to your business’ excitement about new product launches or feature updates. Provide Latest News Releases. It’s ok to add a little bit of humor within certain media channels.

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Company Brand Branding B2C 81

Beyond PR

JULY 21, 2016

Marketing can’t function without IT, customer service issues are broadcast in social media and internal memos about product launches or recalls are shared within nanoseconds to media outlets,” reads our latest white paper How Buyer 2.0 And it’s not just our marketing and communications teams that are called on to do this.

Brand 40

Brand Branding How To Employee 40

Prohibition

APRIL 13, 2023

You can also use shorter ‘clips’ to tease longer videos or product launches while encouraging people to watch the entire long video content on the company website or YouTube channel. You can share them as standalone posts or use them as part of a broader, social media campaign, both organic and paid.

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Beyond PR

APRIL 12, 2016

It’s traditionally looked at as something to strive for when announcing personnel changes, product launches and other company news. Furthermore, trust is an increasingly critical factor in both B2B and B2C purchase decisions. Where there is trust, there is a sense of security.

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Content Marketing Marketing Media Reputation 40

Beyond PR

AUGUST 4, 2016

Though there are new social channels being launched regularly, these are among the most popular with B2C and B2B brands. Use the video option to tease upcoming product launches or company news. Now that we have that squared away, let’s look at our top 5 social media platforms. With more than 1.65

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