Rock the Status Quo

DECEMBER 10, 2015

The PR community has growing dialog around the importance of a custom pitch. Put on Your Storyteller Hat. There’s all kinds of angles to take, both B2B and B2C – and local publications for each of them. Put on that creative storyteller hat and let ‘er rip. Two words: vertical markets. GET INSPIRED!

Pitching 100

Pitching Real Estate Banking How To 100

Prohibition

JANUARY 23, 2023

Videos are also a great storytelling device. Instagram is a largely B2C platform, with fun and engaging video content at the heart of most users day-to-day interactions on the channel. As the content is B2B, rather than B2C in nature, the video should be informative as well as engaging.

Video 62

Video Social Media Instagram Media 62

wiredPRworks

JUNE 5, 2018

What's your biggest question about how to infuse your digital marketing and PR with storytelling? Authors include Fortune 500 brand marketers, B2B marketers, B2C marketers, small business freelancers, agency owners, and consultants whose creative work powers some of the biggest brands in the world.

Marketing 45

Marketing Insurance Insurance B2C 45

PR 20/20

JUNE 25, 2019

And it’s not just B2C. With intelligent resources focused on operations and a personalized customer journey and operations, brands will be able to dedicate greater resources to creativity, listening, relationship building, culture, and community. Internal communications and events. Storytelling with the Cognitive Content Hub™.

Marketing 52

Marketing Storytelling Technology Community 52

Sword and the Script

DECEMBER 21, 2021

As I’ve done for the last several years , I solicited and compiled a list of predictions from professionals across the PR and marketing community. Brad Marley , Chief Storyteller, Yelram Media . To put it another way, predictions are equal parts analysis and aspiration. You’ll find my own prognostication at the very bottom.

Marketing 215

Marketing Content Marketing Social Media Employee 215

PR 20/20

OCTOBER 9, 2018

Just in case you’re not familiar, CMI is the leading global content marketing education and training organization, teaching enterprises how to attract and retain customers through compelling, multi-channel storytelling. This includes all PR, video, audience development, and social and community management that my team handles.

Content Marketing 61

Content Marketing Marketing eBook Nonprofit 61

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. a) Many community newspapers going away and hopefully still being available in some kind of online format. Strengthening community-building and connections.

Marketing 196

Marketing Content Marketing Data Social Media 196

Sword and the Script

DECEMBER 26, 2023

Tactically, we feel data storytelling is going to be a key pillar in 2024 – so now is a good time to build the infrastructure to be able to pull that data, analyze and present it on a regular and timely basis.” ” ~ Morgan McLintic , CEO, Firebrand Communications 6. Finally, 2024 also brings another U.S.

Writing 198

Writing Communications Marketing B2B 198

NewsWhip

JUNE 10, 2021

So obviously you work for a big electronics company, does that present different risks than an everyday B2C company or an everyday B2B company? Is it isolated in one community or one space or one network? 18: The future of storytelling in healthcare communications. read more. #18: read more. #17:

Reputation 78

Reputation Crisis Management Crisis Enterprise 78

Contently - Strategy

NOVEMBER 8, 2023

Videos: Videos captivate audiences with dynamic visuals and auditory experiences, appealing to those who prefer immersive storytelling. Bridging the B2B and B2C Content Divide The distinction between B2B and B2C content strategies is pronounced, as each targets distinct audiences with varying preferences.

B2C 52

B2C Case Study B2B Content Marketing 52

Prohibition

NOVEMBER 21, 2022

This November, Marks and Spencer revealed its new Christmas clothing campaign, which is a heart-warming celebration of togetherness and community. The importance of storytelling in PR . M & S – Gifts that Give. Taking cues from their Christmas campaign, Kate Spade launched an experiential pop-up in Soho, London in November.

Fashion 71

Fashion B2C Community Storytelling 71

ImPRessions - Crenshaw Communications

MAY 28, 2019

Too many B2C brands have outsourced their customer relationships to influencers like celebrities for hire. Fellow members of a group or tribe are bonded through communal storytelling, exchange of knowledge, and – most of all – a shared identity. The relationship is about a shared passion, not loyalty to a brand.

Brand 249

Brand Branding Insurance Insurance 249

The Hoffman Agency

MARCH 10, 2017

When you think of brands that are absolutely crushing it on social media, the top 10 names (or 20) you think of are probably B2C, so there is little to no point in B2B companies embarking on them, right? If you package it with the right storytelling foil, the community might be more receptive to it. Expand beyond LinkedIn.

B2B 49

B2B Social Media Strategy Media 49

Contently - Strategy

MAY 10, 2024

Storytelling Potential: Videos have the unique ability to weave narratives that resonate on an emotional level with viewers. Through storytelling, thought leaders can share their journeys, challenges, and successes, creating a relatable and inspirational experience that written content often struggles to match.

Leadership 98

Leadership Video B2C Interviews 98

MaccaPR

MARCH 2, 2017

Don’t miss Buffer podcasts (which range from video marketing and Snapchat strategy to the storytelling secrets of National Geographic Travel) and its case studies, such as: “ How I Grew My Traffic By Almost 50% In Just 30 Days Using Twitter.”. Social Media Today – This online community portal published by a Washington, D.C.-based

Blogging 48

Blogging Marketing YouTube Content Marketing 48

Marketwired

FEBRUARY 23, 2016

To grab the attention of your target audience (which could be B2B or B2C, and in any industry) you need to make your message super compelling in order to stand out from the noise and clutter. Stay tuned for posts 3 – 5, which will look further into some of the tools, tactics, and strategies that innovative PR professionals are using today. .

Tools 125

Tools Analytics Software B2C 125