ImPRessions - Crenshaw Communications

MAY 29, 2020

How are brands communicating with consumers during the COVID-19 pandemic? Our team compiled dozens of mostly B2C brand email marketing communications sent between mid-March and mid-May, analyzing copy, creative and strategy. It’s also in the creative. Images reflect social distancing. – Stay strong.

Marketing 156

Marketing B2C Retail Print 156

Prohibition

AUGUST 2, 2023

This is all part of a wider strategy to change Twitter into a ‘super app’, to position the app as a ‘global town square’, a true online community hub. TikTok explores AI TikTok is continuing to explore AI, recently adding an AI-powered scripting tool to help marketers develop higher-quality video ads within the Creative Centre.

Instagram 62

Instagram Twitter Social Media B2C 62

wiredPRworks

FEBRUARY 14, 2022

Barbara Rozgonyi, CEO of CoryWest Media and host of the podcast “Growing Social Now,” will moderate an expert panel with four intrepid social media marketers representing B2B, B2C, NFP, and Startups. Social Media Trends in B2C: Elly Deutch Moody , Digital Customer Satisfaction and Engagement Strategy Manager | McDonald’s.

Social Media 52

Social Media Trends B2C Media 52

Prohibition

MAY 22, 2023

It has also added a new emoji picker within DMs to react to messages with a range of emoji options, mirroring features on other social media channels and increasing the community feel on the channel. This is worth checking out ahead of any 2023 campaign planning, to ensure best practice is being followed!

Instagram 62

Instagram Social Media Tools Media 62

Prohibition

SEPTEMBER 13, 2022

Bought by BtyeDance in 2017, ‘TikTok is the world’s leading destination for short-form mobile videos’ and with their mission to ‘inspire creativity and bring joy’ the app is the seventh most popular social platform in the world. Formally recognised as musica.ly , TikTok is a short-form, video sharing social media app.

Brand 118

Brand Branding Video Social Media 118

Prohibition

JANUARY 27, 2023

We’ve rounded up some of our favourite campaigns from January 2023, that have creatively tapped into new year initiatives and awareness days – looking at what they did and why it worked. The campaign will see over one million meals being donated to those in low-income communities.

B2C 62

B2C Creativity Sports YouTube 62

Critical Mention

FEBRUARY 22, 2019

Customers in the B2B space don’t want to be delivered messaging tailored to B2C consumers, and vice versa. Creative skills (26%). Where humans outperform AI: Creative thinking (70%). Community building (27%). AI enables marketers to create audience personas and understand specific purchasing motivations. Until next time!

Marketing 118

Marketing Data B2C Big Data 118

5W PR

APRIL 22, 2019

Business to Business (B2B) and Business to Consumer (B2C) marketing are the two most prominent types of marketing relationships. Conversely, a freelance graphic designer may focus on B2C at first, and perhaps utilizing some B2B efforts later. Let’s break down ways to optimize consumer communications for both marketing approaches.

Consumer 60

Consumer B2C Brand Branding 60

Waxing UnLyrical

APRIL 11, 2019

For most companies, Corporate Social Responsibility (CSR) means giving back to the surrounding community. Companies choose to give because it’s the right thing to do, and it directly impacts the communities in which their employees live and work. For creative marketing agencies, CSR often takes the form of pro-bono services.

Agency 80

Agency Nonprofit Real Estate Public Affairs 80

Prohibition

MAY 10, 2023

This increased engagement can help you build a stronger online community and can ultimately lead to more conversions and sales. You can tap into the creativity and time of your audience and leverage their content to build your online presence, this alongside stand out designed creative allows for a balanced and engaging feed.

Social Media 62

Social Media Strategy Media B2C 62

Cision

JULY 31, 2015

Verticals don’t matter; a B2B brand is just as likely as a B2C or nonprofit to face a crisis at some point. Establish a crisis communication plan now rather than later. Do something that benefits the community. Want to learn more about crisis communications? Guerrero ( Creative Commons ). Next, share the story.

Crisis 120

Crisis Crisis Communications Brand Branding 120

Cision

OCTOBER 26, 2015

Presenting our products in a fun and sexy way sometimes doesn’t come as easily as it does to B2C products and services. Encourage Your Community to Share Content. Image: Yuma Hori ( Creative Commons ). For B2B marketers, the struggle is real. Find out how to leverage multiple mediums so you have all your bases covered.

B2B 120

B2B Marketing B2C Employee 120

Waxing UnLyrical

MAY 13, 2019

Big business bureaucracy stifles B2C communication. Identify Relevant Groups, Communities. Groups and communities enhance the feeling of community , which is core to social media. People form social media groups and communities to discuss matters they care about. Image via Pixabay , Creative Commons CC0.

Small Business 86

Small Business Community Pharmaceuticals Social Media 86

Rock the Status Quo

DECEMBER 10, 2015

Get Creative With WHO You Pitch. The PR community has growing dialog around the importance of a custom pitch. There’s all kinds of angles to take, both B2B and B2C – and local publications for each of them. Put on that creative storyteller hat and let ‘er rip. Two words: vertical markets. GET INSPIRED!

Pitching 100

Pitching Real Estate Banking How To 100

Prohibition

JUNE 27, 2023

Leading luxury brands like Gucci, Louis Vuitton, Burberry, and Alice + Olivia have embraced this strategy and effectively communicate with their audience through their TikTok brand accounts. At Prohibition, we work with a range of B2B and B2C brands across all sectors to create engaging social media marketing strategies.

Brand 71

Brand Branding Marketing Fashion 71

Sword and the Script

DECEMBER 21, 2021

As I’ve done for the last several years , I solicited and compiled a list of predictions from professionals across the PR and marketing community. It will boost tactics like contextual advertising, email marketing, and social commerce and could even usher in a new era of creative marketing and PR strategies. third party tracking (e.g.

Marketing 215

Marketing Content Marketing Social Media Employee 215

wiredPRworks

JUNE 5, 2018

Authors include Fortune 500 brand marketers, B2B marketers, B2C marketers, small business freelancers, agency owners, and consultants whose creative work powers some of the biggest brands in the world. As publisher of [link] since 2006, Barbara’s work is often a catalyst for creative thinkers and leaders.

Marketing 45

Marketing Insurance Insurance B2C 45

Prohibition

JANUARY 23, 2023

Instagram is a largely B2C platform, with fun and engaging video content at the heart of most users day-to-day interactions on the channel. If your business has the creative budget, consider creating the captions while finalising the content to ensure the text completely matches what people are saying in the video.

Video 62

Video Social Media Instagram Media 62

Waxing UnLyrical

DECEMBER 4, 2018

So many other factors need to be considered as well, such as message tracks, metrics and who has control of the content (typically the influencer maintains creative control.). Image by ElisaRiva via Pixabay, CC0 Creative Commons. Dawn Buzynski leads the award-winning public relations team at Strategic America.

Trends 77

Trends Marketing Real Estate Public Affairs 77

Prohibition

MARCH 2, 2020

On the other hand, it’s also a platform that when used correctly and effectively, can be an amazing way to market your brand online, gain an engaged following and build a community that supports your business. To help you maximise engagement on Instagram, here’s our top five tips: Increase your use of hashtags.

Instagram 62

Instagram Social Media B2C Course 62

Prohibition

FEBRUARY 25, 2021

Since removing the ad, Jeep has said, “message of community and unity is as relevant as ever, as is the message that drinking and driving can never be condoned”. At Prohibition, we work with a range of influencers to establish partnerships and deliver campaigns for both B2B and B2C brands.

Crisis 62

Crisis Marketing How To Advertising 62

PR 20/20

JUNE 25, 2019

And it’s not just B2C. With intelligent resources focused on operations and a personalized customer journey and operations, brands will be able to dedicate greater resources to creativity, listening, relationship building, culture, and community. Video and creative media. Internal communications and events.

Marketing 52

Marketing Storytelling Technology Community 52

PR 20/20

JULY 11, 2019

They gather invaluable behavioral insights by using the data they gather from their community of users as they interact with the extensive world of Netflix content. Our expectation for B2C consumption is permeating our B2B buying behaviors. What : Netflix is an extraordinarily influential player in the video content world.

Storytelling 63

Storytelling B2B Content Marketing Data 63

MaccaPR

AUGUST 26, 2015

Corporate histories are important to customers, employees, business partners, and community members. Brands of all kinds, whether B2B or B2C, have made the ultimate investment in telling their corporate stories by erecting museums, temples paying tribute to their past. Source: Unzipped ). Branded History Museums. Source: GNP Company).

Corporate 48

Corporate Examples Storytelling Brand 48

Beyond PR

AUGUST 31, 2016

With 88% of B2B and 76% of B2C marketers saying their organization uses it, the art and science of content marketing have exploded over the past few years. An influencer in his own right, Bryan Kramer will cover how to identify an influencer, incentivize them, and work together to build community and create content. – 1:20 p.m.

Content Marketing 52

Content Marketing Conference Video Analytics 52

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. a) Many community newspapers going away and hopefully still being available in some kind of online format. Strengthening community-building and connections.

Marketing 196

Marketing Content Marketing Data Social Media 196

ImPRessions - Crenshaw Communications

SEPTEMBER 21, 2020

New and creative social channels should be key elements for consideration in any PR plan , especially for brands aiming to reach a younger audience. Creativity is the only rule. TikTok users want the platform to stay a creative, authentic channel for human-to-human interaction. Why TikTok? . million likes. .

B2B 310

B2B Video Creativity Social Media 310

Prohibition

FEBRUARY 1, 2024

AI is injecting itself into the creative process, reshaping how we express ourselves online. Striking a balance is key and AI should be used as a powerful tool to amplify human creativity, not replace it. In today’s hyper digital era, tools have been designed to generate copy, social content, images and even videos too!

Social Media 62

Social Media Trends Media Guidelines 62

Sword and the Script

DECEMBER 26, 2023

Performance marketing has led the community to this wild notion that B2B marketing should only engage in measurable tactics. There’s a lot of opportunity, particularly on LinkedIn, to experiment with creative, educational and interesting content that keeps people on platform. Finally, 2024 also brings another U.S.

Writing 198

Writing Communications Marketing B2B 198

Shift Communications

APRIL 13, 2022

All posts needs across every channel needs amazing creative — vibrant art (a video, GIF, or at least an image), excellent copy and to point to high-quality content.? But since everyone is doing it or trying to, its content and creative needs to be distinct. Sharing user-generated content is also essential to cultivating a community.

LinkedIn 78

LinkedIn Social Media Twitter Trends 78

Waxing UnLyrical

DECEMBER 16, 2010

Image: Lars Plougmann via Flickr, Creative Commons Really, if you just read through the comments, there’s your follow-up blog post… but since I promised you one, you’re getting one. Image: Aftab Uzzaman via Flickr, Creative Commons It’s why I wrote about networking with a twist a while back.

Social Media 89

Social Media Media Facebook Twitter 89

Prohibition

JULY 22, 2022

As a brand, tapping into these carefully curated social communities, to enable niche targeting is proven to be extremely beneficial and is something that is almost impossible to achieve with influencers with much higher follower numbers, such as macro and mega influencers. Often leading to better ROI overall.

Comparison 117

Comparison B2C Advertising Advertising 117

Contently - Strategy

NOVEMBER 8, 2023

Content marketers today navigate a dynamic environment where the interplay of creativity and strategy profoundly shapes how brands engage with their audiences. Bridging the B2B and B2C Content Divide The distinction between B2B and B2C content strategies is pronounced, as each targets distinct audiences with varying preferences.

B2C 52

B2C Case Study B2B Content Marketing 52

NewsWhip

JUNE 10, 2021

So obviously you work for a big electronics company, does that present different risks than an everyday B2C company or an everyday B2B company? Is it isolated in one community or one space or one network? And worst-case scenario, you obviously don’t want to be on the negative end of a Wall Street Journal story.

Reputation 78

Reputation Crisis Management Crisis Enterprise 78

Waxing UnLyrical

MAY 27, 2016

For eight years, YESS has held an annual fundraiser that is increasingly becoming part of the fabric of the Des Moines community. Our new strategy was to educate the community that by adopting a rubber duck for as little as $5, they were truly helping a child. It is a race, but instead of thoroughbred horses, it features rubber ducks.

Media Relations 50

Media Relations Social Media Media Real Estate 50

Sword and the Script

APRIL 17, 2018

By his own assessment he “started out as a young, idealistic creative” with a degree in art history. It led him down the path of B2C advertising and it all seemed fine until he stumbled into the world of B2B and was hooked. Until the day I was hacked.

Marketing 63

Marketing Technology Data System 63

MaccaPR

DECEMBER 19, 2016

In that rush of adrenaline to immediately promote your new e-book or video ASAP, content marketers risk the opportunity to be creative with promotion. For business-to-consumer (B2C) brands, Facebook and Instagram tend to be the most powerful channels. You're done! It's ready for primetime!

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48