ImPRessions - Crenshaw Communications

NOVEMBER 23, 2021

Holidays like Black Friday, Cyber Monday and holiday shopping (for example) present both B2B and B2C PR teams with strong earned media opportunities. For example, we worked with a smart home device company and the goal was consumer media placements on the day of launch. Happy Thanksgiving from all of us at Crenshaw Communications!

Agency 310

Agency B2B B2C Pitching 310

Shift Communications

AUGUST 2, 2022

At a time when companies — both B2C and B2B — are being held more accountable for their actions, policies and statements than ever before, it is imperative for us as communicators to be more mindful of the words we choose. Enter DEI language.

Corporate 88

Corporate Real Estate Communications Marketing 88

5W PR

JANUARY 16, 2020

Two-way communication between organizations and their constituencies is the definition of today’s Public Relations. That said, powerful trends have sparked changes in PR and communications, disrupting lives, media, and business in a few years. Three PR and Communication Trends to Watch. Niche Targeting.

Trends 120

Trends Communications Big Data B2C 120

Onclusive

APRIL 3, 2019

Shifting from traditional marketing and communications to the concept and model of Performance Storytelling isn’t easy. Norton Lifelock’s CMO Ty Shay recently keynoted AirPR’s Growth PR Conference and shared a roadmap for success in this new era of media, marketing, communications and measurement. .

Storytelling 284

Storytelling B2C Retail Measurement 284

Shift Communications

JANUARY 12, 2018

From a B2C public relations perspective, here are two trends that stand out as attention-worthy: integration across the board and the ability to take a stand. We need to integrate consumer clients into trending conversations, valuable insights into our pitches and data into how we’re benchmarking best practices and measuring success.

Consumer 83

Consumer B2C Viral Fashion 83

5W PR

APRIL 22, 2019

Business to Business (B2B) and Business to Consumer (B2C) marketing are the two most prominent types of marketing relationships. Depending on a brand’s goals and target demographic, one of these groups of consumers may not apply. Let’s break down ways to optimize consumer communications for both marketing approaches.

Consumer 60

Consumer B2C Brand Branding 60

5W PR

MAY 10, 2023

After 20 years of delivering best in class communications and integrated services to clients across the B2B and B2C landscape, the agency is launching HOW as an extension of its existing digital team. 5W is very excited to share that we have launched a new digital agency, HOW, which is a wholly-owned subsidiary of the 5WPR family.

Agency 88

Agency B2C B2B Journalism 88

ImPRessions - Crenshaw Communications

AUGUST 16, 2023

Make the calendar work harder Seasonal opportunities aren’t just a B2C thing; the calendar is a gold mine. Here’s a subset: CES (Early January) : The Consumer Electronics Show is an ideal platform to announce new tech products or share thought leadership pieces predicting tech-related trends for the new year.

B2B 156

B2B How To Privacy Retail 156

ImPRessions - Crenshaw Communications

JUNE 2, 2020

Companies prioritize empathy in COVID-19 communications. New York, NY, June 2, 2020 — Crenshaw Communications , a New York-based public relations agency specializing in technology, today announced the analysis of dozens of B2C brand email marketing communications sent during the COVID-19 pandemic between mid-March and mid-May.

Study 170

Study Brand Branding B2C 170

ImPRessions - Crenshaw Communications

AUGUST 22, 2023

From Presidents’ Day furniture sales to tech deals on July 4th — and all the mattress sales in between — holiday marketing is a hallmark of consumer brand strategy in the U.S. And while B2C brands are quick to build events around holidays, for B2B brands, holiday marketing can feel forced.

B2B 156

B2B How To Conference B2C 156

ImPRessions - Crenshaw Communications

MAY 29, 2020

COVID-19 instantly upended the way brands communicate with customers. Other forms of marketing may struggle, but email is chugging along as consumers stay glued to their devices while social distancing. . How are brands communicating with consumers during the COVID-19 pandemic?

Marketing 156

Marketing B2C Retail Print 156

ImPRessions - Crenshaw Communications

MARCH 11, 2020

For PR and marketing folks, it’s a key part of business communications. 71% of social media marketers say social media channels offer consumer insights that benefit other departments of their business, while 93% of all marketers cite more exposure for their business as its number one benefit. Listening in .

Social Media 272

Social Media Trends Media Instagram 272

Stern + Associates

FEBRUARY 16, 2023

Despite having a bad reputation for spamming recipients with information overload, email newsletters are an opportunity for businesses to tactfully send curated content that communicates company values to key audiences. With a direct line of communication, email newsletters offer a unique way to engage and interact with readers.

B2C 103

B2C Leadership B2B Education 103

Agility PR Solutions

JANUARY 8, 2020

Consumers these days prefer companies that offer text messaging as a communication channel, according to new research from B2C comms firm Avochato. In fact, almost two-thirds (63 percent) of respondents would switch to a company that offered text messaging as a communication channel.

B2C 78

B2C Brand Branding Consumer 78

ImPRessions - Crenshaw Communications

MAY 15, 2019

Had Muilenberg and his communications team been more accustomed to handling consumer pushback, more sensitive to the impact of anonymous (pilot) comments in news reports and to the social media furor, it might have framed its situation differently.

Reputation 245

Reputation Airlines Automotive Software 245

Bianchi Biz Blog

FEBRUARY 1, 2024

In this first blog post in the series, Judy Kuramata of Integrate Communications describes the business and communications environment in Tokyo, Japan and offers advice on navigating her home market. Effectively navigating Japan’s communications and PR landscape demands a nuanced approach.

Marketing 108

Marketing Newspapers Print Local 108

Cision

OCTOBER 4, 2017

As you look through an interrogative lens — analyzing brands, consumers and the media’s relationship with multimedia, it’s easy to see that visual content is the engine that steers the narrative. When you pair the 24/7 news cycle with always-on connectivity, you get consumers overwhelmed by a perpetual stream of content.

How To 282

How To Storytelling B2C Measurement 282

Stern + Associates

MAY 6, 2024

Since making the career change to marketing in 2010, I’ve been a consultant and advisor, evolved to PR agency work and now oversee marketing for Stern Strategy Group—helping with our leader-to-leader marketing and communications for our business and its clients. What value does digital marketing bring to sharing a brand’s story?

Strategy 71

Strategy Marketing SEO B2B 71

Flack's Revenge

DECEMBER 12, 2018

At the end of the day, as the average social media user, “are you using social media to communicate with brands?” Whether B2B or B2C, it’s about finding those that you can tap into the community that can help your brand be heard; to cut through the noise and be known, liked and trusted.

Instagram 214

Instagram B2C YouTube Facebook 214

Burrelles Fresh Ideas

APRIL 16, 2024

The term “influencer” has become synonymous with consumer brands, lifestyle trends, and social media aesthetics. When most people think about influencer marketing, they usually picture interactions between businesses and consumers. Despite differing execution methods, the fundamental principles remain consistent.

B2B 94

B2B Marketing Measurement Social Media 94

Cision

APRIL 27, 2017

People who work in the marketing communications field have grappled with a very existential question in recent years: If marketing comms is becoming a more data-driven profession, then what happens to the art of storytelling I’ve cultivated my whole career? For consumer B2C brands and retailers, Instagram and Facebook reign supreme.

Storytelling 146

Storytelling Data B2C B2B 146

Contently - Strategy

JULY 12, 2021

The longer it takes you to communicate those insights, the more likely it is that someone will beat you to the punch. For many financial services companies, that meant not only switching their content strategy, but also adjusting their marketing compliance process to quickly address fast-changing challenges consumers were facing.

Financial 144

Financial Banking How To Marketing 144

PR in High Definition

FEBRUARY 27, 2023

Whether it be an Amazon gadget or a new trending celeb recipe, influencers have the power to impact decisions of consumers across all age groups. In 2021, 44% of B2C brands in Europe said they planned to increase their influencer marketing budget. Like consumers, businesses face difficulties in the current economic climate.

Reputation 62

Reputation B2C Ethics Trends 62

5W PR

NOVEMBER 25, 2020

When it comes to content marketing, it’s a top-down communication method – and it can be promoted business to business (B2B) or business to consumer (B2C). This is because communication is framed hierarchically in content marketing, which is different from thought leadership.

Content Marketing 88

Content Marketing Leadership Marketing B2C 88

ImPRessions - Crenshaw Communications

MARCH 10, 2020

For PR and marketing folks, it’s a key part of business communications. 71% of social media marketers say social media channels offer consumer insights that benefit other departments of their business, while 93% of all marketers cite more exposure for their business as its number one benefit. Social Commerce: Instagram as storefront

Social Media 156

Social Media Trends Media Instagram 156

5W PR

MAY 6, 2022

If a fintech company is not able to communicate with their potential clients or customers, then the chances for its success dwindle. So, when a fintech company is putting out a new product , it should consider the following PR tips: Communication Strategy. The first step is establishing a communication strategy.

How To 88

How To SEO B2C Content Marketing 88

Agility PR Solutions

MARCH 25, 2019

The post B2B brands aren’t prepared for today’s high-stakes issues—how to get ready appeared first on Agility PR Solutions.

B2B 90

B2B B2C Brand Branding 90

PR in High Definition

MARCH 28, 2023

Increasingly, B2B and B2C businesses alike are engaging with influencers as part of their social media marketing strategies, and this means managing influencer relations. When working across Europe, it is therefore important that communications professionals know how to navigate the variety of legal restrictions they may encounter.

How To 62

How To Local B2C Social Media 62

PRSay

OCTOBER 12, 2016

The Media and Communications industry is evolving rapidly. Brands that do not adapt a progressive approach to marketing and communications will fail to keep up with competitors and become increasingly disconnected from their customers. *This article was provided by Cision , a PRSA partner. Earned Media’s Increasing Importance.

Communications 60

Communications Trends Leadership B2C 60

ImPRessions - Crenshaw Communications

MAY 17, 2016

Marketing builds brands by communicating directly to the customer, while PR drives reputation through third-party endorsement, among other techniques. Paid media and direct marketing are powerful ways of communicating brand benefits. But in the ideal world, the two work together and reinforce one another to reach business goals.

Brand 195

Brand Branding Marketing Advertising 195

Shift Communications

NOVEMBER 20, 2017

Of all the industries using the new format, B2C financial services – banking and retail investment brands – are using the most characters in the new format. Consumer health and fitness. Consumer technology. appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin.

B2C 103

B2C Airlines Pharmaceuticals B2B 103

Prohibition

SEPTEMBER 27, 2022

Therefore, having your brands name and messaging communicated positively through earned media coverage in reputable online, print, or broadcast outlets can significantly boost credibility. This is because high quality coverage in legitimate news sources directly assists with developing trust and creating valuable consumer relationships.

Publicity 62

Publicity Brand Branding SEO 62

Prohibition

OCTOBER 13, 2022

It goes without saying that great communication and writing skills are an absolute must for PR professionals. PR storytelling is an incredibly powerful tool for marketers to communicate information, humanise a brand and build trust. Establish your brand voice through PR. Be authentic through your public relations.

Storytelling 62

Storytelling B2C B2B Consumer 62

ImPRessions - Crenshaw Communications

OCTOBER 29, 2020

During my time in PR, I’ve worked on many different accounts in all different industries – ad tech, retail, cybersecurity, consumer tech, the list goes on. After successfully securing reviews in many major consumer tech pubs, our team hit a roadblock – what now? PR pros often wear lots of hats….or or costumes.

Creativity 243

Creativity Groups Retail Media Training 243

The Resolution Blog

OCTOBER 15, 2019

Marketing in the Business to Business (B2B) world is a completely different beast to that in the consumer industry. Off the back of this, we’ve put together some of the most inspiring B2B campaigns from the last two years to show you just how diverse PR and communications can be in this sector. Key Takeaway?—?Don’t

B2B 120

B2B B2C Facebook Storytelling 120

Sword and the Script

DECEMBER 21, 2021

Now more than ever, brands are understanding the importance of building trust and being transparent with their audiences, not to mention the value of clear communication. Grace Platon , Communications Strategist, Communicate Grace , LLC . Maya Chakravarti V, Communications Specialist & Educationist.

Marketing 215

Marketing Content Marketing Social Media Employee 215

Melissa Agnes

AUGUST 18, 2014

The world of communication and consumption has been changing for a while. ” – Mitch joel. “Companies need to view themselves as constant learning organizations” – Donald Schön quoted in “ The Moment of Clarity ” by Christian Madsbjerg and Mikkel B.

Mobile 194

Mobile Crisis B2C B2B 194