Agility PR Solutions

MARCH 7, 2024

When it comes to driving purchases and creating loyalty, today’s brands and businesses are well aware that the rules of the game are not as straightforward as they once seemed to be.

Trends 100

Trends Consumer B2C Strategy 100

PRSay

FEBRUARY 2, 2024

In 2023, powerful campaigns strengthened PR’s ability to improve brand reputation and influence, while also strengthening customer adoption and loyalty. Proving PR’s value in a business’s bottom line has never been more critical, considering company budgets remain tight in 2024. Improved measurements prove PR’s business impact.

Trends 184

Trends B2C Video Measurement 184

ImPRessions - Crenshaw Communications

OCTOBER 23, 2023

The acquisition represents a milestone for Mod Op, as it marks the company’s first strategic move into public relations. “We The addition of Crenshaw Communications accelerates our mission to empower brands by elevating the use of talented people who understand technology and its impact on the businesses we serve.

Agency 156

Agency Communications B2C Creativity 156

ImPRessions - Crenshaw Communications

MAY 15, 2020

While Instagram is seen as a huge part of any B2C social media plan, it may have a role in a social media plan for B2B companies. . Our client ActiveViam is a dynamic pricing company and provided comment in MarketWatch on how J.Crew’s filing for bankruptcy will affect the retail industry. Be sure to capture company outings, too.

Instagram 333

Instagram B2B B2C Case Study 333

Agility PR Solutions

NOVEMBER 12, 2023

While there may be many differences between B2B and B2C companies, there is one thing they most definitely have in common; a good customer experience can mean repeat customers.

B2B 110

B2B Survey B2C Company 110

ImPRessions - Crenshaw Communications

JUNE 2, 2020

A Third of Brand Emails Offer Free or Discounted Services Amid Pandemic. Companies prioritize empathy in COVID-19 communications. Brands in the analysis include Dunkin’, Rothy’s, H&M, Anthropologie, Uber, Williams Sonoma, and Crate and Barrel, among others.

Study 170

Study Brand Branding B2C 170

ImPRessions - Crenshaw Communications

JUNE 5, 2019

A high-impact PR program can be a technology company’s greatest asset – provided it’s well conceived and skillfully executed. Mark Cuban famously advised against it for most early-stage companies, and for some it’s simply premature. Here’s how any tech company can benefit from the right PR campaign.

Company 120

Company Banking Education B2C 120

Onclusive

MAY 12, 2022

That’s why over a decade ago, Onclusive invented, trademarked, and launched PR Attribution to help PR pros connect earned and owned media content to behavioral outcomes –website visits and website actions that result in more customers, sales, and brand loyalists. Article sentiment toward the brand. What is PR Attribution ?

Consumer 370

Consumer Publicity Media Analysis 370

5W PR

JANUARY 25, 2022

When most people think about brand-building campaigns, viral videos, and PR stunts , they tend to think about the examples from businesses in the B2C industry. Nevertheless, the core purchasing beliefs are the same with both types of audiences – consumers prefer to spend money with brands that they trust and like.

Brand 60

Brand Branding B2C B2B 60

Polaris

NOVEMBER 25, 2014

So how do you ensure your brand stands out? There are two critical steps to creating a content strategy that helps your brand get noticed and converts: developing buyer personas AND determining what questions they will ask at each stage of the sales cycle. This fictional company specializes in debt collection.

B2C 242

B2C Strategy B2B Marketing 242

ImPRessions - Crenshaw Communications

JANUARY 5, 2024

The leadership team here at Crenshaw Communications, a Mod Op company, has taken the time to investigate the emerging trends to expect for 2024. To engage younger audiences on these platforms, she expects B2B marketers will be taking lessons from their B2C peers. And he sees PR teams getting more involved in brand safety.

Trends 333

Trends Industry Government Data 333

Agility PR Solutions

MARCH 27, 2023

Is your B2C brand prepared for the online-purchasing disruption known as audience hijacking?

Retail 78

Retail B2C Brand Branding 78

Onclusive

APRIL 3, 2019

Shay uses the B2C packaged goods industry as an example of how marketing has evolved: “In B2C marketing, I think there was a phase where consumer packaged goods companies were selling to retailers. Basically, the whole company sees how you’re doing in marketing every hour of every day.

Storytelling 284

Storytelling B2C Retail Measurement 284

ImPRessions - Crenshaw Communications

AUGUST 22, 2023

From Presidents’ Day furniture sales to tech deals on July 4th — and all the mattress sales in between — holiday marketing is a hallmark of consumer brand strategy in the U.S. And while B2C brands are quick to build events around holidays, for B2B brands, holiday marketing can feel forced. But there’s a catch.

B2B 156

B2B How To Conference B2C 156

Agility PR Solutions

JANUARY 8, 2020

Consumers these days prefer companies that offer text messaging as a communication channel, according to new research from B2C comms firm Avochato. In fact, almost two-thirds (63 percent) of respondents would switch to a company that offered text messaging as a communication channel. appeared first on Agility PR Solutions.

B2C 78

B2C Brand Branding Consumer 78

Contently - Strategy

APRIL 19, 2021

At first glance, TikTok’s audience, which skews younger, may not seem like the ideal place for a B2B brand. And based on personal experience, the platform’s algorithm has gotten very good at recommending related content on the “For You” page—including posts that come from brands. It depends. I love the moon.

B2B 111

B2B Brand Branding B2C 111

Prohibition

JUNE 27, 2023

Luxury brands , traditionally known for their exclusivity and high-end appeal, have been hesitant to embrace TikTok and its unvarnished content. With such a promising consumer base, luxury brands cannot afford to ignore the potential of TikTok as a marketing platform.

Brand 71

Brand Branding Marketing Fashion 71

Contently - Strategy

JULY 27, 2021

In 2006, a small company called Mint came on the scene with a plan to make personal finance easier for everyone. Companies with retail banking divisions invested in educational resources centers. In the B2C finserv report, the top 20 links brought in 2,614 shares. But their secret sauce was content.

Brand 77

Brand Branding Banking B2C 77

Rock the Status Quo

JANUARY 20, 2015

I hope you enjoy this five-minute video talking about my ideas for using LinkedIn showcase pages for audience segmentation and company pages as your newsroom. Let me know what you think!

LinkedIn 100

LinkedIn Video Company B2C 100

ImPRessions - Crenshaw Communications

AUGUST 16, 2023

It’s important, however, to ensure that you’re choosing events that align with your brand’s identity and the interests of its audience. Make the calendar work harder Seasonal opportunities aren’t just a B2C thing; the calendar is a gold mine. And despite its name, it is definitely not limited to consumer products.

B2B 156

B2B How To Privacy Retail 156

Onclusive

MAY 12, 2022

That’s why over a decade ago, Onclusive invented, trademarked, and launched PR Attribution to help PR pros connect earned and owned media content to behavioral outcomes –website visits and website actions that result in more customers, sales, and brand loyalists. Want more insights?

Consumer 195

Consumer Publicity Media Analysis 195

ImPRessions - Crenshaw Communications

MAY 17, 2016

Marketing builds brands by communicating directly to the customer, while PR drives reputation through third-party endorsement, among other techniques. Paid media and direct marketing are powerful ways of communicating brand benefits. Positive brand visibility helps build familiarity and trust, and it can be accomplished in many ways.

Brand 195

Brand Branding Marketing Advertising 195

Deirdre Breakenridge

JULY 3, 2015

Most of the work I’ve seen profiled in best practices, case studies, award entries, panel discussions and other channels has been consumer-facing – as in work done by companies or agencies to advance the agenda of a B2C company or a consumer product (Oreo, Dove or Skittles anyone?). Calls to Action.

B2B 150

B2B Social Media Consumer B2C 150

Deirdre Breakenridge

JULY 3, 2015

Most of the work I’ve seen profiled in best practices, case studies, award entries, panel discussions and other channels has been consumer-facing – as in work done by companies or agencies to advance the agenda of a B2C company or a consumer product (Oreo, Dove or Skittles anyone?). Calls to Action.

B2B 150

B2B Social Media Consumer B2C 150

Prohibition

SEPTEMBER 27, 2022

Despite the rise of social media, which maintains a key part of a brands marketing offer, public relations still plays a key role and is something all businesses should take into consideration. A brands credibility has a direct influence on their target audiences perception of their product or service.

Publicity 62

Publicity Brand Branding SEO 62

Cision

AUGUST 10, 2015

Oh yeah, one of my friends on LinkedIn works for that company, maybe I could…. My friend mentioned this company that…. By training employees on social media usage, companies can reach wider audiences, build better brand awareness, increase sales, help recruitment efforts and increase employee engagement.

Training 120

Training Employee Social Media Company 120

Prohibition

MARCH 26, 2024

Instagram’s creator marketplace comes to the UK Instagram is expanding its Creator Marketplace – a platform that’s designed to facilitate connections and collaborations between brands and creators. Instagram has opened this up to eight new markets including the UK! Get in contact today to find out how we could help you.

Creativity 62

Creativity Social Media Facebook Instagram 62

Prohibition

JANUARY 20, 2021

With the fast-paced digital world that we all live in – staying relevant and front of mind has never been more important for brands. PR can help brands reach a wider audience, promote products, offerings and services and also ensure that they stand out amongst competitors. However, it all depends on how you use it.

Company 62

Company Software Crisis Management Agency 62

Prohibition

OCTOBER 2, 2023

Tom provided insights into the tactics used by brands to demonstrate ROI and how they balance short-term and long-term strategies. In an ever-growing AI era, there’s the importance for quality over quantity, emphasising the need for brands to actively engage with their audience and keep a pulse on their needs and wants.

B2B 77

B2B Trends Strategy Marketing 77

Prohibition

SEPTEMBER 3, 2023

Meta gives advertisers access to influencer’s activity Meta’s Ad Library is a powerful tool that allows advertisers to look at what other brands and competitors are doing from a paid social perspective. Its new introduction, sees advertisers able to see influencer branded content.

Advertising 116

Advertising Advertising Social Media SMB 116

Agility PR Solutions

JUNE 8, 2020

We’re used to business targeting models that fall into either the B2B or B2C category, but new research from Ware2Go finds that today’s “new normal” has precipitated an acceleration in online shopping, presenting a brand new supply chain landscape for merchants.

B2C 112

B2C Marketing B2B Company 112

5W PR

JANUARY 12, 2024

Unlike B2C (business-to-consumer) marketing, where the focus is on individual consumers, B2B marketing strategies target businesses and organizations. In B2B scenarios, companies sell products or services to other companies, and the buying process often involves multiple decision-makers and a more complex sales cycle.

B2B 78

B2B Creativity Case Study B2C 78

Prohibition

FEBRUARY 13, 2024

Brands may need to pivot towards creating original soundtracks or leveraging the available music library creatively. LinkedIn introduces Sponsored Articles LinkedIn has introduced a new ‘sponsored articles’ feature, exclusively available on company pages. An article ‘boost’ if you will.

Instagram 62

Instagram LinkedIn Social Media Media 62

Sword and the Script

MAY 25, 2021

Brands earn customer trust in business by protecting their data, offering a reasonable value, focusing on the quality of their product or service and delivering good customer experiences. Trust in business is a currency that brands can’t live without. The research company polled 15,000 consumers across 15 markets, including the U.S.

Brand 109

Brand Branding Survey Customer Service 109

Agility PR Solutions

MAY 18, 2021

In the age of COVID, it became necessary to rebrand and re-operate the overall functionalities of nearly every B2B and B2C business. The pandemic has affected, to a great extent, brands, e-commerce, and industry as a whole. The post 4 ways COVID impacted e-commerce—and where we are now appeared first on Agility PR Solutions.

B2C 86

B2C B2B Industry Company 86

Contently - Strategy

OCTOBER 4, 2018

If you’re curious about brand voice, the first thing you should do is think about Tom Hanks. The trouble with defining a company’s voice is that rigid guidelines can stifle you. Like the personality of a human, your brand has to retain some elasticity to appeal to different people in different places. Remember that.

Brand 111

Brand Branding LinkedIn Instagram 111

Prohibition

APRIL 3, 2024

Cheaper creative options Traditional advertisements come at quite a high expense, which can limit certain companies due to the advertising budget not being so high. Another factor here is the creative options tend to be much more expensive than your standard social media advert as the bar for quality is much higher, especially for TV.

Social Media 62

Social Media Advertising Advertising Marketing 62