Doctor Spin
APRIL 5, 2023
Here are my 10 favourite PR strategies for B2B. As a B2B organisation, having a successful PR strategy is essential for reaching your target audience and achieving growth. Luckily, plenty of PR strategies cater to B2B, allowing them to compete in niche markets. The media and potential customers often overlook B2B organisations.
Agility PR Solutions
OCTOBER 15, 2019
Brands and businesses are fully aware (or should be) that they must monitor digital coverage and chatter in order to stay ahead of potential crises—and in fact, most small businesses (88 percent) monitor their online reputation at least quarterly.
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Contently - Strategy
APRIL 19, 2021
At first glance, TikTok’s audience, which skews younger, may not seem like the ideal place for a B2B brand. Now comes the big question: Should B2B brands use TikTok? B2B brands don’t always tug at the heartstrings of the audience when they’re selling technical products and services. It depends.
Flack's Revenge
NOVEMBER 29, 2017
On the face of it, the idea of using video for B2B marketing in 2017 might not seem that groundbreaking. They are meant to build our reputation as helpful experts in our industry. The post How Stone Temple Kills it with B2B Marketing Videos appeared first on. How do you make the topic fun and interesting?
Garrett Public Relations
AUGUST 27, 2023
In B2B public relations, we use these to help us understand what a publication plans to cover so we can place stories for clients by pitching the media. As companies plan content, many use a calendar. And so do publications. Some publish an editorial calendar. Here’s an example.)
ImPRessions - Crenshaw Communications
JUNE 11, 2018
What’s more, by understanding the basics of recent changes in search and content marketing, PR people are ideally suited to help clients advance their search ranking while driving visibility and reputation. The more we post about productivity software for small business, for example, the greater our authority becomes.
Sword and the Script
JUNE 6, 2023
Nearly three-quarters (73%) say they are using gAI, according, to a survey of 1,000 B2B and B2C marketing professionals in March by Botco.AI. PR has a reputation for being notoriously slow to adopt technology – so if you want an easy way to get ahead of your peers – try experimenting with this stuff a little bit. How is it being used?
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