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This Semrush Acquisition of Backlinko hits PR, SEO and Content Marketing Trifecta [PR Tech Sum]

Sword and the Script

HARO, as it’s known colloquially, was an ad-support email newsletter that sent media opportunities from 30,000 reporters and bloggers to a subscriber list of 100,000 PR pros and small businesses. In any case, both of these were “audience buys” and proved to be savvy PR, content marketing and SEO moves. PR tech mentions.

SEO 135
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How Stone Temple Kills it with B2B Marketing Videos

Flack's Revenge

On the face of it, the idea of using video for B2B marketing in 2017 might not seem that groundbreaking. By 2014 it was obvious that video was the rising star of content marketing. They are meant to build our reputation as helpful experts in our industry. How do you make the topic fun and interesting?

Video 153
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What PR People Should Know About SEO

ImPRessions - Crenshaw Communications

What’s more, by understanding the basics of recent changes in search and content marketing, PR people are ideally suited to help clients advance their search ranking while driving visibility and reputation. The more we post about productivity software for small business, for example, the greater our authority becomes.

SEO 147
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24 Marketing and PR Experts Share Insightful Advice for 2024

Garrett Public Relations

As another year draws to a close and brands look ahead to 2024, what marketing and public relations advice can help guide us as we make plans? 49% of marketers say they feel “more optimistic” about the U.S. economy, up from 30.1%

Marketing 214
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Getting Featured: Six Tips to Secure More Media Coverage for Your Business

Garrett Public Relations

As someone who has spent much […] The post Getting Featured: Six Tips to Secure More Media Coverage for Your Business appeared first on Garrett Public Relations. Some companies seem to get in their own way when it comes to earning media coverage. I’ve seen it time and again. They wonder why they’re not getting more “hits.”

Media 159
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Manufacturing PR Ideas – 10 Ways to Leverage Public Relations and Content

Garrett Public Relations

Data shows that industrial buyers are 70% of the … Manufacturing PR Ideas – 10 Ways to Leverage Public Relations and Content Read More » The post Manufacturing PR Ideas – 10 Ways to Leverage Public Relations and Content appeared first on Garrett Public Relations. Manufacturing PR clients are some of my favorites to work with.

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Improving PR Content Strategies

ImPRessions - Crenshaw Communications

And, bringing an earned-media sensibility to the effort increases the credibility for some content that is overly commercial, badly targeted, or stuffed with obvious keywords. Best Practices For PR Content. All good content marketing initiatives begin by getting everyone on the team in agreement with campaign goals.

Strategy 159