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How To Use Timing For Top B2B PR Results

ImPRessions - Crenshaw Communications

Timing is everything, even in B2B Tech PR. Anyone who has represented a business product or service knows that delivering the right message at the right time – or failing to – can make or break the success of a PR campaign. Editors at most publications make their editorial calendars public months in advance.

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Product launch pitfalls—exploring the top reasons B2B launches fail across channels

Agility PR Solutions

B2B companies are all too aware of increasingly tough competition and the proliferation of product information demands—and new research from product information management (PIM) firm inRiver reveals it’s time for B2B commerce to pivot.

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Creating B2B Influencer Marketing Campaigns

5W PR

There are many different ways that companies can collaborate with social media influencers on promotional campaigns, however, there are a few differences in how direct-to-consumer (D2C) companies and business-to-business (B2B) companies promote their product launches.

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How To Set Expectations In Public Relations

ImPRessions - Crenshaw Communications

Public relations is known for being versatile, occasionally glamorous, and, yes, stressful. If you want a product launch to be covered in a top-tier publication, journalists will need to talk to someone who has used the product or can speak to its market value. Explain what is required .

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B2B PR Tips For Embargo Pitching In A Crazy News Cycle

ImPRessions - Crenshaw Communications

In fact, earned media may seem simple when a company has news, but it’s not always so straightforward, particularly for B2B PR. News announcements like product launches, partnerships, and new data all make for interesting embargo topics. Earned media isn’t always simple. That’s where the right media strategy comes in.

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3 Best Practices For Using Data In B2B PR

ImPRessions - Crenshaw Communications

As most PR people know, data offers a powerful news hook in a way that even a product launch or partnership often doesn’t. For B2B companies, this presents a massive PR opportunity. For B2B companies, this presents a massive PR opportunity. Most scaled B2B tech companies are sitting on a pile of interesting data.

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Shooting Down Misconceptions About B2B PR

ImPRessions - Crenshaw Communications

Working in B2B public relations probably isn’t what idealistic young people dream about, but that doesn’t mean misconceptions about it are true. B2B PR has endured as a successful part of many a company’s growth strategy, and it can be an exciting field for PR professionals. B2B doesn’t have to be dull!

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