The Secret Weapon of B2B Marketing: How Influencers Drive Growth
Burrelles Fresh Ideas
APRIL 16, 2024
Business-to-consumer (B2C) influencer marketing tends to receive greater focus due to its potential for generating immediate sales. However, a quiet revolution is happening in the business-to-business (B2B) marketing world, where influencers are reshaping the landscape in new and interesting ways.
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