Sword and the Script

JUNE 18, 2019

In the B2B technology world, which is the lenses through which I example things, I’ve found PR usually reports to marketing – but supports the whole business – when a company is small or young. 1) “Make sure that employees, customers and the market understand our company, its services and goals.”. 8) “Consult, coach, teach.”.

Employee 149

Employee Print Writing Survey 149

Sword and the Script

OCTOBER 22, 2019

66% said newspapers. The full report shows some nuance between agency and in-house respondents (graphic and summary by Marketing Charts here and here ). 3 Recommendations for B2B Marketing Budgets. I suggest thinking about distributing existing content elsewhere. Audio is the last mile in marketing.

Marketing 66

Marketing Survey Study B2B 66

Sword and the Script

JANUARY 3, 2023

If anything, AI tool that writes will make creative writing more important, because when everyone has the same tools to write content, it will all sound the same. And in B2B marketing it already does. Gini Dietrich: Gini Dietrich is the founder and CEO of Arment Dietrich, a PR and content marketing firm.

Interviews 101

Interviews Publicity Technology Social Media 101

Sword and the Script

DECEMBER 22, 2020

Content marketing statistics from 2020. Marketing Statistics from 2020. Effective marketers focus on the long term. B2B marketers that outperform peers are more likely to devote 40% or more of their marketing budget to long-term goals, according to a survey of 450 respondents.

Survey 177

Survey Marketing B2B Study 177

Sword and the Script

DECEMBER 20, 2022

Pay to pay, content grows; influencer marketing cools. “I a) Many community newspapers going away and hopefully still being available in some kind of online format. c) More companies create their own content and channels to reach audiences instead of traditional media channels. I see a few things.

Marketing 192

Marketing Content Marketing Data Social Media 192

Sword and the Script

MAY 31, 2016

How often should a business publish content in order to achieve a level of effectiveness in content marketing ? More than anything else, consistency is the single most valuable attribute in content marketing. But We Produce a lot of Content. 5 Big Ideas on Content Marketing Consistency .

Content Marketing 60

Content Marketing Marketing Newspapers Web 60

Sword and the Script

APRIL 2, 2019

They are beating Madison Avenue at its own game – and in its hometown newspaper and it’s been doing it for years. For me, I only do B2B, primarily technology, and I look at marketing, particularly content marketing through PR lenses. Who do you see advertising on those pages? 2) Be proactive in delivering value.

Agency 95

Agency Trends Marketing Survey 95

PR Fuel

MAY 27, 2021

Nearly 80% of content marketers incorporate press releases into their content marketing strategies. You can make a list of: Traditional news agencies (radio, TV, newspapers) Digital news outlets (blogs) Social media influencers (on Facebook, Instagram, LinkedIn, etc.). Create a spreadsheet to stay organized.

Guidelines 82

Guidelines SEO Social Media Engineering 82

MaccaPR

DECEMBER 19, 2016

The latest content marketing trend our PR agency is seeing is the move toward less content creation and more content promotion. In that rush of adrenaline to immediately promote your new e-book or video ASAP, content marketers risk the opportunity to be creative with promotion.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Beyond PR

MAY 12, 2016

Think about newspaper articles that direct readers to “continue story on page 53.” Will your client be targeting mainstream news outlets, trade media, influencers, consumers, B2B decisionmakers, investors, international markets, etc.? Use calls to action to drive discoverability of owned media.

Agency 40

Agency Real Estate Film Video 40

Contently - Strategy

JANUARY 23, 2019

The first approach yields a timeline of newspaper articles, which you can piece together to create a full story. Are explainers the future of content marketing? Just like Vox, a B2B brand that’s committed to content marketing wants to educate and entertain a captive audience by writing about the industry they occupy.

Media 111

Media Journalism Content Marketing Education 111

Sword and the Script

OCTOBER 22, 2016

From native advertising to content marketing , the dynamic web is about the blurry and blurring lines in marketing. Lines blurred to the extent that marketing looks more like PR. More importantly, the dynamic web is fluid: What was true in digital marketing yesterday, is not necessarily true today.

Web 60

Web Google Mobile B2B 60

Sword and the Script

NOVEMBER 29, 2016

This new trend some were calling content marketing had the hallmarks of a soft and subtle pitch. Media Changes mean PR needs Content Marketing. Credibility: Why Content Marketing also needs PR . This means content marketing, should be at the center of all external communication.

Content Marketing 60

Content Marketing Publicity Marketing Television 60