5W PR

OCTOBER 20, 2020

While some brands like Ben & Jerry’s, Timberland, and Nike have been espousing various causes for years, recent events have greatly accelerated this movement, among many others. Nearly all (99%) felt that purpose-driven companies would also gain a reputational benefit. Despite this big shift in philosophy, such change takes time.

Brand 88

Brand Branding Survey Study 88

ImPRessions - Crenshaw Communications

MAY 18, 2018

While top-tier marketing and advertising are valuable, associated PR campaigns can help propel a brand to the next level of emotional attachment. You feel connected to these brands. Some customers are initially attracted to certain brands because they like their ad message. 4 ways PR creates brand attachment.

Brand 149

Brand Branding Storytelling B2B 149

ImPRessions - Crenshaw Communications

AUGUST 25, 2020

And most CEOs acknowledge the benefits of social engagement for their personal and corporate brands. Even in the B2B sector, today’s customers, many of whom are millennials, want business leaders to be present and visible. Or do they? A strong social profile can be a powerful differentiator.

Social Media 380

Social Media Leadership LinkedIn Corporate 380

NewsWhip

JUNE 10, 2021

Building a framework for reputation management: Christopher Rivera @ Samsung. Christopher Rivera, Director of Reputation & Risk, Samsung Electronics America. Chris Rivera has led as the Director of Reputation & Risk at Samsung Electronics America for more than three years. The reputation and risk landscape| Jump to text.

Reputation 78

Reputation Crisis Management Crisis Enterprise 78

Prohibition

MARCH 21, 2024

Trends offer insight into public sentiment, consumer demographics, values and attitudes allowing brands to stay ahead of the curve. Uncovering emotional undercurrents of discussions online, AI is able to identify sentiments surrounding specific events , topics and brands online.

Social Media 62

Social Media Trends Analysis Media 62

Flack's Revenge

DECEMBER 5, 2018

Drew Neisser is the founder and CEO of Renegade , the NYC-based strategic boutique for B2B renegades. What’s not safe is ignoring social conversations, especially those related to your brand and category. Interestingly, brands that take a stand, even a controversial one, are generally way ahead of those that sit on the sidelines.

Social Media 149

Social Media Marketing Media B2B 149

Prohibition

APRIL 7, 2022

It’s vitally important to keep on top of these trends, no matter how often they might change, if you want your brand to stay relevant and ensure your content resonates with your target audience. Facebook becomes the go to for customer services enquires and launches Facebook reels. Twitter users take a stand to call for action.

Instagram 62

Instagram Social Media Trends Media 62

Prohibition

APRIL 7, 2022

It’s vitally important to keep on top of these trends, no matter how often they might change, if you want your brand to stay relevant and ensure your content resonates with your target audience. Facebook becomes the go to for customer services enquires and launches Facebook reels. Twitter users take a stand to call for action.

Social Media 62

Social Media Trends Media Instagram 62

ImPRessions - Crenshaw Communications

JULY 6, 2016

As PR measurement guru Katie Paine puts it, “The people brands are trying to reach simply will ignore everything most companies spew.”. Thought leadership isn’t just for B2B brands. Even consumer brands need to position themselves and their companies as leaders. PR today is about SEO. PR is about “influence.”

SEO 204

SEO Analytics Measurement B2B 204

Sword and the Script

JANUARY 3, 2023

This can include the media, customers, employees, and the general public. Public relations professionals create and maintain a positive image for their organization, often through the use of marketing, branding, and communication strategies. Marketing can also involve market research, product development, and branding.

Interviews 104

Interviews Publicity Technology Social Media 104

Waxing UnLyrical

AUGUST 2, 2018

You are drowning in emails, ads and brand messages – and so are your prospects and clients. Gather feedback from your sales and customer service teams. Create a group of “client insiders” to provide you with feedback on new products or services. Don’t create custom hashtags. Guest Post by Monika Jansen.

Content Marketing 49

Content Marketing Marketing Brand Branding 49

Sword and the Script

DECEMBER 20, 2022

be the year that some SaaS vendor figures out how to manage and market B2B influencer marketing at scale. They enable consumer brand marketers to connect with influencers who have large followings on Instagram, TikTok, and YouTube, in a straightforward transactional manner. But B2B influencer marketing works completely differently.

Marketing 196

Marketing Content Marketing Data Social Media 196

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

As communicators, we will be increasingly asked not only to create relationships and generate coverage for brands and organizations, but to build the kind of relationships that actually influence behavior, and do so in a transparent way. ” Implied links are simply brand mentions that appear in earned or shared media.

Trends 124

Trends SEO Leadership Print 124

Cision

MARCH 13, 2017

Public Relations has always been an important contributor to any company’s branding and marketing efforts. On the other hand, those working in PR have to know their audience preferences to create engaging content for brands on a daily basis. Social media has always been recognized as a strong customer service facilitator.

SEO 229

SEO Social Media Tools Google 229

Contently - Strategy

AUGUST 11, 2022

Data shows that proactive marketing “ pays off ” during recessions—for brands across industries, including the likes of Toyota, Amazon, Coca-Cola, etc. Paid ads and content marketing have inverse reputations. However, ad spend is down , particularly in consumer and B2B tech. Focus on big ideas and big rocks.

Content Marketing 138

Content Marketing Marketing Strategy Consumer 138

Buzzstream

JANUARY 5, 2024

Sending emails to too many inactive or incorrect addresses will hurt your sender reputation and get your emails directly into spam inboxes. Ask a Company’s Site Chat Many brands incorporate customer service chats directly into their website. The brand may not have messaging enabled on some platforms, like X.

How To 83

How To LinkedIn Tools Google 83

Sword and the Script

DECEMBER 11, 2018

B2B companies are going to start micro-targeting messages by prospect readiness stage, and then support those email campaigns with surround sound from paid social to improve open rates.”. – Betsy Hindman | Hindman Company. 3) Emotional connection with customers. “I 9) Brands across the aisle. “I 4) New emphasis on trust.

Social Media 96

Social Media Marketing Media Creativity 96

Waxing UnLyrical

MAY 19, 2014

Why: A smart business owner knows that brand loyalty grows out of value. Why: Trust and reputation are directly related to the value of business relationships. The Critical Role Of Emotions In B2B Purchasing. Ken Muller shares a personal experience where automation enhanced his customer service experience.

Customer Service 72

Customer Service Resources B2B Facebook 72

Sword and the Script

FEBRUARY 5, 2019

At first glance it seems great, the brand is seemingly benefiting with some organic lift stemming from its paid efforts. For example, bring your PR and customer service teams into the advertising planning process. Part of the reason people lose their minds about customer service on social media is pure frustration.

Advertising 60

Advertising Advertising Social Media Twitter 60

Cision

OCTOBER 16, 2017

It seems like maybe the C-suite is much more aware of the value that communications and reputation can add to an enterprise. I think some in the C-suite do know things like brand awareness are important and they kind of just feel it in their gut that it’s the right thing to do. As an example. Stick around with us for part two.

Media 202

Media Storytelling Technology Data 202

Communications Conversations

JANUARY 13, 2017

And, she’s got a great reputation as a valued counselor over at Blue Cross Blue Shield of Minnesota. Historically, health insurance companies (like many areas of health care) are very B2B focused. Sometimes that means taking care of their customer service needs. Let’s meet Laura!

Insurance 60

Insurance Insurance Social Media Corporate 60