Bianchi Biz Blog

DECEMBER 2, 2021

It’s no secret that the automotive industry is facing more change – and disruption – than at any other time in its history. The trends of electrified, connected, autonomous and shared vehicles are rapidly changing the game … not only for automakers but also for the entire vehicle technology supply chain ecosystem.

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Automotive Technology Engineering Trade Shows 68

Bianchi Biz Blog

AUGUST 18, 2022

But early indications look to be positive, especially for automotive and mobility companies, as travel begins to return to more normal levels. The audited data from the CES 2022 show is one source of information that can provide some useful data points to the automotive and mobility technology companies looking to engage in CES 2023.

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Automotive Mobile Data Comparison 65

Bianchi Biz Blog

APRIL 5, 2021

I’m the web editor for Automotive News , supervising all breaking news content on autonews.com. I work closely with our publisher, Jason Stein, about a strategic vision for the kind of journalists and newsroom culture we want for Automotive News. I have supervised the Automotive News collegiate internship program since 2007.

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Automotive Web Meeting Media 65

Bianchi Biz Blog

DECEMBER 2, 2020

Now our most popular series, we pose questions to key automotive and mobility beat journalists to help PR folks like you better understand their needs. In this post, we highlight some of the top mobility trends of interest to reporters, as identified in gathering our 100+ Meet the Media profiles. So, straight from some of the top U.S.

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Mobile Trends Automotive Technology 73

Onclusive

FEBRUARY 14, 2023

Vocal online audiences are ready and waiting to give their opinions and call out individual brands; a trend that’s likely to increase. Be focused   It can be tempting to jump on trends that have given other brands publicity or chase the news to boost your brand’s exposure. Where can you make the most impact?

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Reputation Automotive Brand Branding 195

Bianchi Biz Blog

SEPTEMBER 21, 2023

Based on our 30+ years of PR experience, many of those supporting automotive clients at CES, we’ve identified several key media relations facts, challenges your company could face and the opportunities that could potentially surround them: Even with millions of square feet of CES exhibit space, it goes fast.

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Technology Automotive Mobile Interviews 93

Bianchi Biz Blog

OCTOBER 19, 2020

Sarah Kominek is the automotive and medical reporter at Plastics News, Crain Communications. Can you tell us what types of stories, trends or issues are on your radar now? Check out some of Sarah’s recent articles: Variety, affordability key for future consumer EV adoption. Ford drops bumper recycling program.

Automotive 68

Automotive Report Meeting Insurance 68

Bianchi Biz Blog

JULY 21, 2022

As such, it’s important for exhibitors – especially the vehicle technology providers and automotive mobility suppliers we serve – to fully understand the media landscape of this massive event to ensure success, set realistic targets and appropriately manage executive expectations about media attention you may or may not garner at the show.

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Mobile Technology Automotive Interviews 113

Bianchi Biz Blog

JULY 10, 2023

I also consult on audience and editorial strategies for a few startup publications in the tech and automotive spaces. (If Can you tell us what types of stories, trends or issues are on your radar now? I’m interested in the zero-emission, digital transformation of the automotive industry and the future of how we get around.

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Meeting Report Automotive Media 83

Bianchi Biz Blog

AUGUST 19, 2021

It’s important for exhibitors – especially the automotive suppliers and vehicle technology providers we serve – to fully understand the media landscape of this massive event to ensure success, and to set realistic targets and appropriately manage executive level expectations about media attention. It’s logistically impossible.

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Automotive Interviews Technology Mobile 91

Bianchi Biz Blog

JUNE 29, 2023

9-12, 2024, CES, which has become one of the most important automotive industry shows in the world, brings together manufacturers, developers and suppliers of consumer technology, content, technology delivery systems and more to address the industry’s biggest challenges. Taking place Jan. Start planning today!

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Mobile Technology Automotive Trade Shows 75

Bianchi Biz Blog

FEBRUARY 12, 2024

Can you tell us what types of stories, trends or issues are on your radar now? So if an ordinary consumer can’t access why some piece of news is important, I’m going to pass. I’m a Senior Reporter at InsideEVs. Before that, I covered the auto industry for Business Insider.

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Meeting Report Transportation Automotive 86

Bianchi Biz Blog

OCTOBER 28, 2021

But early indication looks to be positive, especially for automotive and mobility companies. The audited data from the virtual CES2021 show offered a number of data points that may be helpful to the automotive and mobility technology companies who plan to leverage PR at CES2022. opens up as COVID19 vaccinations continue.

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Data Automotive Transportation Mobile 75

Bianchi Biz Blog

SEPTEMBER 26, 2022

I’m the founder of A Girls Guide to Cars , the leading automotive site written for women. Can you tell us what types of stories, trends or issues are on your radar now? Now, in addition to writing and shooting video, I have the pleasure of working with more than 40 female writers, most of them new to automotive.

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Meeting Automotive Media Journalism 74

Bianchi Biz Blog

MARCH 2, 2023

An Automotive Analogy We saw similar price-focused approaches for years in the auto industry: A buyer, who was rewarded for simply reducing piece price, bought the lower cost engine seals that met the specifications – and saved 5 cents per seal. Your PR program is stopped dead in its tracks.

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Agency Automotive Engineering Education 108

Bianchi Biz Blog

FEBRUARY 18, 2021

Issues and Trends are the ‘Secret Sauce’. The second PR success factor is to get (and stay up-to-speed on the key and emerging issues and trends that impact your company, your clients or your industry in general. View things from other perspectives – that of the reporters and of the end consumer. PR Pros are News Junkies.

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Automotive Publicity Transportation Trade Shows 105

Bianchi Biz Blog

JANUARY 24, 2022

I am the managing editor of Automoblog and AutoVision News , two Detroit-based automotive publications. Automoblog is a consumer-focused website that helps readers understand more about cars and driving. Can you tell us what types of stories, trends or issues are on your radar now? LiDAR is a perfect example.

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Meeting Automotive Media Technology 78

ImPRessions - Crenshaw Communications

JANUARY 16, 2020

NRF is at retail’s epicenter, unveiling exciting new vendors as well as key trends that define the industry for the year and beyond. Consumers expect brands to meet a high bar when it comes to social awareness and inclusivity. What were some of your favorite trends and topics that came out of the event?

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Retail Automotive Conference Data 156

Bianchi Biz Blog

NOVEMBER 1, 2021

Can you tell us what types of stories, trends or issues are on your radar now? Improving the charging experience is going to go a long way in improving the consumer EV adoption rate. You really have to try to not have fun when writing about the automotive industry. Describe the craziest or most fun story you have written.

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Meeting Automotive Media Newspapers 75

Bianchi Biz Blog

APRIL 19, 2021

Can you tell us what types of stories, trends or issues are on your radar now? We are primarily focused on stories that affect the consumer. So, for example, we’re less interested in stories about automotive executives and more interested in stories about the culture of cars and how it’s evolving.

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Report Meeting Automotive Media 84

Bianchi Biz Blog

MAY 26, 2022

3-4 , CES is the most influential tech event in the world, bringing together companies, including manufacturers, developers and suppliers of consumer technology, content, technology delivery systems and more to address the industry’s most relevant issues. Taking place Jan. 5-8, 2023, with Media Days Jan. Author: Jaclyn Bussert.

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Mobile Technology Automotive Meeting 87

Cision

MAY 16, 2017

It’s clear a majority of marketers feel poised to successfully forecast and adapt to technological innovations, but how quickly do consumers adopt these digital advances? The speed of change is accelerating, and consumers are committed to the ride. These coming trends have benefited my industry, and they can benefit yours, too: 1.

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Hotels Mobile Travel Automotive 198

Bianchi Biz Blog

FEBRUARY 1, 2024

In essence, Tokyo and Japan provide a unique blend of financial strength, technological leadership, cultural richness, consumer appeal, efficient infrastructure, and government support—making both Tokyo and Japan premier destinations for businesses navigating the dynamic landscape of the Asia-Pacific region.

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Marketing Newspapers Print Local 106

Bianchi Biz Blog

NOVEMBER 9, 2020

It is no wonder that one of the most common complaints of many PR professionals – especially those working in the business-to-consumer (B2C) sector where newspapers are a primary target – is that media relations is more difficult than ever. Generate superior SEO in an increasingly Google-Search-driven society …. dba Spin Sucks.

Media Relations 101

Media Relations Automotive Media Newspapers 101

Contently - Strategy

JULY 28, 2021

After the team ran a small experiment with a few pieces of content, they were able to make a data-driven case for how content could drive valuable search traffic while also helping consumers make smarter decisions. In such a competitive automotive content landscape, figuring out what content to create and what questions to answer are key.

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SEO Automotive YouTube Video 103

Bianchi Biz Blog

MAY 26, 2022

3-4 , CES is the most influential tech event in the world, bringing together companies, including manufacturers, developers and suppliers of consumer technology, content, technology delivery systems and more to address the industry’s most relevant issues. Taking place Jan. 5-8, 2023, with Media Days Jan. Author: Jaclyn Bussert.

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Mobile Technology Automotive Meeting 52

Bianchi Biz Blog

OCTOBER 18, 2021

And as a Senior Editor at the greater Internet Brands Automotive Group, which includes The Car Connection, Motor Authority, New Car Test Drive, and Green Car Reports, I’m one of the core editors producing vehicle reviews—mostly from my efficiency perspective. Can you tell us what types of stories, trends or issues are on your radar now?

Meeting 75

Meeting Report Automotive Media 75

Cision

JUNE 15, 2017

In the automotive category, highlight fuel efficiency and safety features while considering the extended family, as it truly is a family affair. In general, PR is having a more profound impact on overall marketing initiatives and has come of age, much like Hispanic consumers. Short Response: 1. When I was young I wanted to be ….

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Automotive Resources Strategy Consumer 245

Bianchi Biz Blog

NOVEMBER 2, 2020

Valuable and free content for the industry and consumer paid for by low-cost sponsoring, advertising, and partnering—all beautifully designed. Can you tell us what types of stories, trends or issues are on your radar now? Why the story matters to the company and should matter to the customer or consumer. now Lear Corp.)

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Meeting Automotive Mobile Transportation 57

Bianchi Biz Blog

MARCH 11, 2024

I am currently a news anchor and automotive reporter for NEWSnet. As an automotive reporter I cover anything from mobility and electrification, to artificial intelligence and product pieces. As an automotive reporter I cover anything from mobility and electrification, to artificial intelligence and product pieces.

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Automotive Meeting Report Journalism 92

Bianchi Biz Blog

OCTOBER 3, 2022

Image: CES / Consumer Technology Association. After two years without a full-fledged, in-person CES, automotive suppliers and vehicle technology providers – and their customers – are eager for CES 2023, which is just a few months away. An auto show within a consumer electronics show.

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Automotive Mobile Technology Hotels 128

Bianchi Biz Blog

JANUARY 19, 2023

Make no mistake: CES ( formerly known as the Consumer Electronics Show ) has become the world’s greatest auto show. That’s not just our hot take as an automotive PR firm. You can see more automotive technology here than anywhere else in the world.” It’s not the largest … but it’s the best. And what dominated CES?

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Automotive Transportation Technology System 82

Presspage

AUGUST 24, 2023

First-party data has taken precedence, offering invaluable insights into the preferences and behaviors of consumers. Understanding the trends and topics that matter to the target market is crucial for crafting compelling content. Porsche Nederland decided to choose a strategy based on consumer pull, instead of brand push.

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Storytelling Data YouTube Strategy 78

5W PR

JANUARY 17, 2020

Shift your mindset to what the marketplace views as more legitimate marketing metrics, such as whether consumers who initially check out your content move (however circuitously) to the path of purchase or the amount of time consumers spend watching one of your branded videos.

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Measurement Publicity Television Analytics 78

PR in High Definition

JANUARY 17, 2017

If you’ve not come across the likes of Atom , Nutmeg , Bud , DueDil , Crowdcube , FundingCircle or Seedrs before, they’re all well worth a look – these are the companies which are radically changing how consumers and businesses handle their money. In this sector, communications professionals face a different challenge.

Technology 48

Technology Automotive Retail Banking 48

MaccaPR

OCTOBER 2, 2017

When companies from 3M, Coca-Cola and Toro to General Mills, American Family Insurance, Hormel and Olive Garden restaurants wanted help connecting with Hispanic consumers, they’ve called upon a friend of our agency’s – multicultural marketer Rico Vallejos of the marketing consultancy RicoLatino. Sure, we all want the same thing in life.

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Insurance Insurance Interviews Marketing 74

Beyond PR

NOVEMBER 30, 2016

Marketers respond to tweets, we receive feedback from surveys and we watch sales trends to determine whether messaging and targeting is effective. Consider being in the automotive parts industry; your consumers may have an overlap in discussions about monster trucks, baseball and home improvement.

Content Marketing 40

Content Marketing Marketing Public Affairs Automotive 40