ImPRessions - Crenshaw Communications

OCTOBER 26, 2022

If a brand is new to PR or unfamiliar with the ins-and-outs of media relations, it’s time to walk through key items like announcement strategies, timelines and anticipated results. Yet for some calls we’ve created an agenda section that includes a couple of relevant articles from the week. Showcase your offerings.

How To 156

How To Meeting Case Study Survey 156

PRSay

FEBRUARY 28, 2023

Media relations hinges on the relationships that we create and maintain with the press. After being a professional journalist for more than four years, I recently left the field to pursue a career in public relations. I really try to maintain my relationships with people who are in media relations.”

Report 170

Report Local Media Pitching 170

Deirdre Breakenridge

AUGUST 12, 2019

I’ve been media training executives for about 15 years. The media has an agenda. This statement shapes what most business professionals have in their minds about the slant or the bias of a media outlet. Social media conversations and past articles, blogs, comments, tweets, etc.,

Interviews 157

Interviews Infographics Media Media Training 157

ImPRessions - Crenshaw Communications

SEPTEMBER 15, 2020

That’s a good time to ask about a previous article they’ve written, current events or just how their day is going. If a lack of focus is a frequent problem for a given spokesperson, it’s worth a media training session to heighten their comfort level and preparation for future conversations. Follow up .

Interviews 208

Interviews Media Construction B2B 208

5W PR

JANUARY 31, 2024

It encompasses strategic communication to build and maintain positive relationships with the media, stakeholders, and the general public. Media Relations: Establishes and maintains relationships with journalists and influencers to secure media coverage and positive exposure for the tech brand.

Technology 78

Technology Product Launch Crisis Management Case Study 78

PRSay

MAY 25, 2018

One time I was working with a media relations pro from a nonprofit at my media relations workshop. I suggested that she include the size of her organization’s social media following (they’re fortunate to have 7 million Facebook fans) and hint that she’d use them to drive traffic to resulting stories.

Pitching 87

Pitching Nonprofit Media Relations Social Media 87

Victorious PR

FEBRUARY 16, 2023

Whether through traditional media outlets, such as news articles, press releases, or social media, a PR team can showcase the unique aspects of your brand and build a solid emotional connection with potential customers. Media training is also one of the forgotten aspects of working with a great PR team.

Brand 52

Brand Branding Training Viral 52

Victorious PR

FEBRUARY 16, 2023

Whether through traditional media outlets, such as news articles, press releases, or social media, a PR team can showcase the unique aspects of your brand and build a solid emotional connection with potential customers. Media training is also one of the forgotten aspects of working with a great PR team.

Brand 52

Brand Branding Training Viral 52

Victorious PR

FEBRUARY 16, 2023

Whether through traditional media outlets, such as news articles, press releases, or social media, a PR team can showcase the unique aspects of your brand and build a solid emotional connection with potential customers. Media training is also one of the forgotten aspects of working with a great PR team.

Brand 52

Brand Branding Publicity Training 52

Polaris

APRIL 28, 2015

When your spokesperson gives a 20-minute interview, and provides the media with 100 sentences, only a handful of those sentences actually make it into the finished article. As the journalist writes their article, there’s an editing process. If you don’t, you won’t communicate the points important to your brand.

How To 100

How To Marketing Writing Training 100

PR in High Definition

FEBRUARY 22, 2017

One of the things that keeps our industry interesting is the vast plethora of skills you can learn under the golf umbrella of public relations. I was disheartened to read an article implying that the PR industry is not focusing on SEO , based on pretty cast-iron statistics from the PRCA. Show me the margin.

SEO 76

SEO Engineering Google Content Marketing 76

PR in High Definition

FEBRUARY 22, 2017

One of the things that keeps our industry interesting is the vast plethora of skills you can learn under the golf umbrella of public relations. I was disheartened to read an article implying that the PR industry is not focusing on SEO , based on pretty cast-iron statistics from the PRCA. Show me the margin.

SEO 66

SEO Engineering Google Content Marketing 66

Sword and the Script

DECEMBER 15, 2020

Every employee needs media training. The pandemic boosted webinars, lives, online training, lectures, and the like. Media training used to only be for c-suite executives, board directors, and other leaders. Public relations won’t become any easier in 2021. Luciana Lima | Vila Galé Hotels.

Marketing 167

Marketing Employee Content Marketing Training 167

PRSay

MAY 23, 2022

In total, we analyzed more than 54 million tweets, a quarter of a million news articles and 86,000 broadcast segments during the trial alone. Social media was particularly important since, of course, the lawyers weren’t allowed to talk to the jurors.

Ethics 131

Ethics Public Affairs Television Social Media 131

Mora Communications

AUGUST 12, 2015

One of the primary reasons people become disenchanted with public relations is because of what I call the grand slam mentality. Too many people believe that next TV interview or magazine article is going to be “it”. You are launching a professional media relations campaign, not playing the lottery. Be prepared.

Publicity 49

Publicity Interviews Media Relations Company 49

Norton's Notes

OCTOBER 13, 2014

Against this, however, 44% typically spend only 1% to 10% of client budgets on digital and social media. If budgets for digital are increasing but we’re spending that money on media relations and the like because ‘that’s what we know’, that’s a worrying statistic. Successful social and digital media training has to be bespoke.

Digital PR 45

Digital PR Trends Training Media Training 45

MaccaPR

MAY 23, 2016

Relying on Traditional Media Relations Tactics. Social media may be at the forefront of innovative outreach for many companies, but healthcare communicators also still rely on traditional media relations to capture patients and other target audiences. #VaxWithMe #VT Here's why: https://t.co/s9qrOsiJew

Conference 80

Conference Healthcare Marketing Crisis 80

Bad Pitch Blog

JUNE 9, 2010

Anon : Any advice on what to tell [the client] when they come to you with the article and say "well, why weren''t we in this?" FYI: my client was training with him and was also interviewed. A two page article ran without a word about my client. A round of media training and/or general messaging can help with this.

Case Study 52

Case Study Construction Interviews Training 52

Marketwired

FEBRUARY 16, 2016

Michelle Messenger Garrett is a public relations consultant , speaker and award-winning writer with more than 20 years of agency, corporate, startup and Silicon Valley experience. Her articles have been featured in Entrepreneur, Ragan’s PR Daily and Muck Rack, to name a few.

Creativity 100

Creativity Pitching Writing Conference 100

Reputation Us

SEPTEMBER 7, 2016

Media relations training helped Wyss-Schoenborn effectively manage the press during the crisis. And as part of the collaboration, she asked if the reporter would be willing to give her the opportunity to view the article before it is printed or posted on its news site. I really wanted that out there.”.

Crisis 60

Crisis Crisis Communications Insurance Insurance 60

Prohibition

JULY 19, 2018

Social media promotion and responses to negative comments online. Influencer relations. Media training. Social media analysis and management – check out Sprout Social and Tweetdeck. Influencer relations – take a look at Influence. Media relations – Response Source and Gorkana offer great tools.

Publicity 48

Publicity Advertising Advertising Tools 48