ImPRessions - Crenshaw Communications

APRIL 24, 2018

The association and advocacy of unbiased industry experts is a time-honored way to build brand trust through earned media, high-quality content, or special events. Influencer relations is a logical extension of media relations , but less transactional and more collaborative. Industry events. Bylined content.

B2B 136

B2B Brand Branding Trade Shows 136

Sword and the Script

APRIL 12, 2022

So, I sold my agency and went all in with Propel to invent the public relations management (PRM) category – which has significantly gained steam in the industry since we launched the first PRM in 2018.”. “But I quickly realized that to really do this well, it would have to be a SaaS,” he said. “So,

Software 89

Software Pitching Measurement Enterprise 89

Shift Communications

AUGUST 25, 2017

Then, these links were ranked by total social engagements, analyzed and compartmentalized into one of 13 categories: social media , writing , media relations , marketing , advertising , SEO , careers , analytics , crisis comms , data/data-driven , events , influencers , and investor relations.

Data 92

Data SEO Guidelines Advertising 92

Sword and the Script

NOVEMBER 20, 2018

Look, I see both sides of this – I do a lot of media relations for clients and I get a lot of bad pitches for this blog. Despite the digital era, we still live in the real world and marketing still produces and attends live events. “If Put the short link on the back of business cards you will be handing out at the event.”.

Content Marketing 111

Content Marketing Pitching Social Media Internal 111

5W PR

APRIL 5, 2020

The role of the media outlets is to talk about current events and stories that are going to inform, interest or affect an audience. Ronn Torossian stresses using a quick, attractive headline, followed by short summarization of the facts and short, powerful, easy to relay quotes from important subjects related to the article.

Crisis 78

Crisis Viral Pitching Report 78

Bianchi Biz Blog

JANUARY 11, 2021

That, plus the increased adoption of autonomous technology and the way automakers and suppliers are creating a strange new and unofficial Level 2+ AV category as we all wait for actual L3 to safely arrive. Aside from automotive writing, I also translate (German-to-English) articles for a board gaming magazine.

Automotive 55

Automotive Meeting Report Media 55

Scott Public Relations

DECEMBER 13, 2018

It requires tremendous effort in planning, creativity, and execution, and even then your efforts are always subject to events. Here are three important goals identified by Cision in their article, “ 3 Ways to Prepare Your Brand for a Major PR Campaign.”. In fact, it’s estimated that 80% of content will be videos as soon as 2020.

Healthcare 40

Healthcare Insurance Insurance How To 40

Sword and the Script

APRIL 30, 2019

In short, the technology can tell you if someone read a story you earned – and later visits your website – without a referral link in the article. Onclusive also announced the acquisition of Ozmotik which will help PR discern which earned media is the most valuable. It also gains data from brand sponsorships and events.”

Industry 93

Industry Media Technology Employee 93

NewsWhip

JUNE 2, 2021

The media ecosystem seems to have all the predictability of a storm, with reputation threats, crises and major news events exploding on millions of potential vectors. . Predictive media intelligence can transform communications work – bringing Google Maps-level confidence to navigating that media storm.

Media 88

Media Data Reddit Crisis 88

Bianchi Biz Blog

SEPTEMBER 26, 2022

I moderate panels and fireside chats for Reuters Automotive Events, and I am on the board of Women in Automotive, I serve on the Steering Committee and as a juror for the World Car Awards and am on the board of the International Motor Press Association. I also contribute to Parents.com, ForbesWheels, PureWow and others.

Meeting 75

Meeting Automotive Media Journalism 75

Cision

OCTOBER 19, 2017

Taking Cision’s blog, for example: because we cover several topics that help communicators identify influence, craft campaigns and attribute value, we could have a separate tab for each category or even each major topic under each category. The additional data you record in your keyword library is up to you.

Brand 208

Brand Branding How To SEO 208

Waxing UnLyrical

DECEMBER 14, 2010

In between media calls and writing press-releases, he does the occasional guest lecture for RMIT and has guest-written for Australian publications including The National Times and Crikey.com.au , along with publishing his own (non-PR) blog, Sporadically Pensive. Thanks so much for stopping by WUL! Regardless, thanks for visiting!

Publicity 90

Publicity How To Course Facebook 90

Sword and the Script

JANUARY 17, 2023

Each category breaks out vendors alphabetically. The all-in-one category are those vendors that offer a contact database, email distribution and media monitoring, analytics and reporting. Comment: Onclusive started out as a high-end pure-play media monitoring tool, but the recent mergers put it in the all-in-one category.

Technology 93

Technology Software Resources Pitching 93

Cision

APRIL 20, 2016

Engagement Tip: Once you find them, get on their radars by commenting intelligently on their articles and sharing them. Social Media. Sometimes their social media profiles are linked on their bio page, but other times you’ll have to do a little sleuthing on your own to find them. In-Person Events. TweetChats.

Report 120

Report Pitching Trade Shows Newspapers 120

Beyond PR

OCTOBER 19, 2017

Taking Cision’s blog, for example: because we cover several topics that help communicators identify influence, craft campaigns and attribute value, we could have a separate tab for each category or even each major topic under each category. The additional data you record in your keyword library is up to you.

Brand 55

Brand Branding How To SEO 55

Waxing UnLyrical

JANUARY 27, 2011

If you want more than a hope in hell of being a possible source for an article, you have to reel the reporter in. This means actually giving them what they’ll use in the article before it ever gets to the interview stage. Thank you for publishing this article. I hate to break it to you, but your press release is not.

Pitching 111

Pitching Facebook Interviews Twitter 111

ImPRessions - Crenshaw Communications

AUGUST 19, 2020

Media relations can be a lot like that Ariana Grande song, “Thank U, Next.” You’re only as good as your last story. . The news gained plenty of coverage, and Fractal’s CEO Pranay Agrawal was quoted in many of the resulting articles, from The Wall Street Journal to TechTarget. . But what if you have no news?

How To 334

How To Media Healthcare Survey 334

ImPRessions - Crenshaw Communications

APRIL 18, 2019

In the ideal world a PR budget has room for everything — a robust media relations component, branded content, strategic events, influencer outreach, and possibly borrowed-interest tactics designed to ramp up news during quiet periods. Here are ways to maximize a public relations budget.

Infographics 149

Infographics Retail Resources Employee 149

ZudePR

MAY 31, 2015

You should read this article if: You’re interested in hearing the exclusive thoughts of 36 of the world’s leading communications experts. You work in public relations, SEO, content marketing or social media marketing. “Clients say the 600 articles I’ve published save them time, money and effort.

Communications 81

Communications How To Blogging Content Marketing 81

Stephen Waddington

DECEMBER 5, 2018

Media relations remains an important part of the execution of a public relations campaign alongside paid, shared and owned media. Much of the modern public relations business grew up out of media relations and publicity, rooted in storytelling and editorial engagement.

Media Relations 115

Media Relations Media Print Newspapers 115

Stephen Waddington

FEBRUARY 12, 2019

The shifting media landscape has provided an opportunity for brands, like individuals, to create their own media. This is happening in almost every business and consumer category. Integration Organisations that manage their social media channels in isolation from the rest of the organisation are frequently called out.

Publicity 79

Publicity Community Pinterest Reputation 79

Waxing UnLyrical

SEPTEMBER 14, 2010

If you have a media relations background, you’ve already recognized I used the media advisory format just now. But that doesn’t mean PR = media. By no means do I think media relations has gone by the wayside. That’s what “good PR&# has always been, and should always be, about.

Facebook 106

Facebook Twitter Education Industry 106

Sword and the Script

MAY 5, 2020

Muck Rack releases podcast media database Muck Rack said this month it released the “first” media contact database for podcasts: “You can now search for podcasters by keyword based on their past podcast episodes, articles and tweets. Muck Rack released a free online course called “ The Fundamentals of Media Relations.”

Pitching 86

Pitching Survey System Technology 86

Sword and the Script

DECEMBER 15, 2020

I’ve grouped all predictions this year into categories, which is an effort to make it easier to read: Marketing predictions. One area likely to see such permanent change is the events space, and how organizations use events for marketing and publicity. Public relations won’t become any easier in 2021.

Marketing 176

Marketing Employee Content Marketing Training 176