Sword and the Script

MARCH 18, 2017

News and coverage can contribute to a corporate reputation, but it’s rarely the catalyst. From there the function deteriorates from a strategic business initiative to a “how many news pieces did we get last month.” To be clear, in business, coverage is important, but in terms of reputation, it’s not the beginning or the end.

Corporate 65

Corporate Reputation Brand Branding 65

Prohibition

MARCH 21, 2024

For example, a brand facing negativity on social media can make the most out the insights from AI to successfully identify the root cause and implement any corrective measures before the issue escalates. This allows brands to adjust any strategies accordingly, if needed. Drop us an email: hello@prohibitionpr.co.uk

Social Media 62

Social Media Trends Analysis Media 62

Stephen Waddington

NOVEMBER 15, 2018

An article in PRWeek posed the question why do ad agencies win more awards than PR agencies at Cannes. " Here’s a suggestion: how about measuring the success of your work based on the business outcomes that you deliver instead of ad industry gongs? There’s a sport in public relations to publicly undermine what we do.

Publicity 84

Publicity Sports Ethics Measurement 84

Wadds Inc.

JULY 6, 2022

A body of knowledge, ethics and certification are the three foundations of a profession. To build and enhance organisational reputation. To work within an ethical framework on behalf of the organisation, in line with professional and societal expectations. Code of ethics or rules of professional conduct.

Publicity 73

Publicity Ethics Training Education 73

PRSay

JANUARY 8, 2019

Reporters choose to cover the story because it’s important, thus enhancing the organization’s reputation. But it can still provide large returns on investment by generating earned media coverage that doesn’t cost anything but your time and can elevate your client’s profile with one well-placed article or interview. Keep it ethical.

Storytelling 163

Storytelling Media Nonprofit Government 163

Melissa Agnes

OCTOBER 21, 2014

Just because they are not official spokespersons doesn’t mean that they aren’t shaping perception with their words and stories – and perception is everything when it comes to an organization’s reputation. Have a damn hard time effectively managing the crisis with your reputation still intact. I won’t lie.

Crisis 249

Crisis Crisis Management Viral How To 249

Landis PR

JUNE 26, 2023

AI algorithms can analyze vast amounts of data, including social media trends, news articles, and consumer behavior, to generate personalized content recommendations. As professionals, we are entrusted by our clients to be ethical and transparent in our work.

Publicity 52

Publicity Training Data Tools 52

Sword and the Script

JANUARY 3, 2023

The goal of PR is to influence how the public perceives an organization or individual, and to manage their reputation. The goal of PR is to present an organization or individual in the best possible light, and to build and maintain a positive reputation.”. What are some examples of public relations?

Interviews 101

Interviews Publicity Technology Social Media 101

Melissa Agnes

FEBRUARY 5, 2015

Because I recently read this article and was appalled. Not only would knowledge of your actions threaten to ruin your reputation in the eyes of the public and your stakeholders , but there are other serious long-lasting ramifications that you may potentially face as well, including legal ramifications. .” I think not.

SEO 124

SEO Engineering Crisis Crisis Management 124

Melissa Agnes

OCTOBER 21, 2014

Just because they are not official spokespersons doesn’t mean that they aren’t shaping perception with their words and stories – and perception is everything when it comes to an organization’s reputation. Have a damn hard time effectively managing the crisis with your reputation still intact. I won’t lie.

Crisis 100

Crisis Crisis Management How To Viral 100

Sword and the Script

MAY 14, 2019

billion articles to date which comes in at about 100 terabytes of storage. The breadth of the Onclusive newscrawler is what enabled the company to report that the number of tier 3 publications have both grown, and have been publishing more articles on average, even as the volume has dropped in the top two tiers. Sentiment analysis.

Case Study 118

Case Study Software Data Web 118

Critical Mention

JUNE 22, 2017

We pitch traditional media and social media influencers to create content favorable to our names, brands, and reputations. We even measure the effectiveness of our PR efforts by tracking and reporting on how widely our content has been used, repurposed, or shared. Understanding the ethics of sharing. Think in excerpt terms.

Film 60

Film Print Creativity Internal 60

Critical Mention

JUNE 21, 2017

We pitch traditional media and social media influencers to create content favorable to our names, brands, and reputations. We even measure the effectiveness of our PR efforts by tracking and reporting on how widely our content has been used, repurposed, or shared. Understanding the ethics of sharing. Think in excerpt terms.

Film 60

Film Print Creativity Internal 60

PR Conversations

OCTOBER 27, 2023

Is recent social media engagement related to new research and/or a growing personal interest, or is it mainly a tool for reputation management regarding possible (mis)interpretation(s) of your theoretical body of work? A reputation is nothing more than what members of a public think and say about an organization.

Reputation 52

Reputation Social Media Internal International 52

Waxing UnLyrical

AUGUST 10, 2011

As one great article I read recently from IABC described it, the future communicator must be able to think both creatively and strategically. PR evaluation: In the past two years alone the growth of social networks and social media usage has seen the rise and rise of measurement and analytics.

Ethics 75

Ethics Community Internal International 75

Onclusive

JUNE 1, 2023

Forward-thinking brands are already embracing the strategic advantages that social listening tools can offer when it comes to managing brand reputation, crisis detection, and optimising comms strategy. When a journalist writes a negative article, internal stakeholders may jump to conclusions about the impact that will have on your brand.

Strategy 370

Strategy Communications Reputation Measurement 370

Stuart Bruce

MAY 29, 2016

Simpson’s explanation of what went wrong is even more alarming: “The supposed facts in the Mail’s article are ludicrously inaccurate. Real public relations is about behaviour, reputation and relationships. Reputation and relationships are too valuable to be left to chance or amateurs. It’s far more than just media relations.

Corporate 60

Corporate Crisis Communications Guidelines Crisis 60

PR Conversations

OCTOBER 28, 2014

Our professional codes of ethics say that ultimately our role is to serve society and sometimes that is seen as being in conflict with the interests of the organisations that we work for day to day. Intangible assets include people , relationships , reputation …our territory. That is how large our contribution is.

Leadership 111

Leadership Publicity Government Journalism 111

Stuart Bruce

MARCH 19, 2015

It’s thought-provoking, exhilarating and infuriating in equal measure. Articles in the media and briefing members of a parliamentary committee were floated while George remained silent. Today, you’re more likely to have the reputation you deserve, rather than the reputation you paint. But we have a problem.

Publicity 60

Publicity Reputation Corporate Leadership 60

PR in High Definition

SEPTEMBER 27, 2021

Back then, no one had even heard of an “online reputation”, let alone the need to manage one, and conveying a message to an audience en masse and connecting with the public only happened through a handful of channels. Here are Firefly, we’ve been shaping reputations for more than 30 years. It can’t be measured.

Reputation 62

Reputation Employee Crisis Crisis Management 62

Onclusive

AUGUST 30, 2023

In this blog, we’ll outline clear tactics you can implement to build brand value by building stronger brand awareness, protecting your brand, and increasing your brand reputation. You can create and share insightful content such as articles, whitepapers, and webinars that showcase your brand’s expertise in its field.

Brand 195

Brand Branding How To Reputation 195

Newsfile

JANUARY 30, 2024

This article highlights the top five PR trends for 2024, offering insights to refine and modernize your PR strategies. For instance, AI can help you generate ideas for your next blog or article, advertising strategy or any facet of PR. Or, what if your competitor has some great articles available online?

Trends 105

Trends YouTube Video Social Media 105

Sword and the Script

DECEMBER 22, 2020

Every entry links to both the article I originally wrote – and to the underlying source, report or survey. Effect of thought leadership on reputation and sales. Source: Code of PR Ethics? ). Journalists produce 10+ articles per week. The list below is broken into four sections: Marketing statistics from 2020.

Survey 177

Survey Marketing B2B Study 177

5W PR

JUNE 6, 2022

More specifically, the work ethic that many people have has been changing drastically as many have started blending their living and office spaces together. Many people have started thinking outside the box and working outside of an established work ethic while working remotely. Bylined Articles.

Trends 88

Trends Data SEO Consumer 88

Sword and the Script

NOVEMBER 7, 2023

Beyond mitigating the physical or cyber damage, there is also a fight to ensure that an organization’s reputational damage is mitigated.” Muck Rack detects an increased article volume in an automated coverage report so your team can investigate and take necessary action if needed,” according to the announcement. PR measurement.

Employee 138

Employee Software Survey Tools 138

Stephen Waddington

SEPTEMBER 18, 2020

Topics range from audience targeting, social media, partnership working, reputation, pitching to radio and community building through to public affairs, internal comms, leadership, coaching and the psychology of decision-making. How do you recommend planning and measuring success? How do you recommend planning and measuring success?

Public Affairs 145

Public Affairs Education Measurement LinkedIn 145

The Resolution Blog

AUGUST 1, 2019

There was a realisation from many that read the articles, that they had been targeted based on their social media activity. Never before have we understood our target audiences so clearly, communicated to them so precisely or measured our work so realistically. However, the ethics of that service for that particular client were wrong.

Ethics 120

Ethics Publicity Data SEO 120

ImPRessions - Crenshaw Communications

FEBRUARY 21, 2017

In today’s volatile media and social environment, brand reputation is fragile. But when it comes to most types of reputation crises, they are decidedly unwelcome. According to the World Economic Forum , more than twenty-five percent of a company’s market value is directly attributable to its brand reputation.

Reputation 130

Reputation Viral Employee Customer Service 130