Sword and the Script

JUNE 3, 2020

That’s a mouthful of buzzwords, but Ryan Reeves, a product manager for the company, added some context on LinkedIn: “Signals uses AI to continually read trillions of articles to detect important company trigger-events (viral articles, product launches, financials, partnerships, headcount changes, etc.)

Product Launch 95

Product Launch Survey Banking Pharmaceuticals 95

Rock the Status Quo

AUGUST 15, 2014

” An article in Gawker took it a step further in their scathing indictment of the post. ” Although parts of the Kovitz article were awkward and inappropriate, coming across as a business call-to-action on how to capitalize on newsjacking the Williams tragedy, I understand what Lisa was trying to do.

Pitching 272

Pitching Viral Interviews Education 272

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

Modern PR heavily involves using social media, collaborating with influencers, showcasing thought leadership, managing blogs, and organizing community events. Create buzz on multiple platforms The proper PR strategies can generate excitement and buzz around a brand’s initiatives, products, or events across various media platforms.

Video 109

Video Marketing SEO Social Media 109

ImPRessions - Crenshaw Communications

SEPTEMBER 11, 2018

But after the initial executive moves, product launch, or funding announcement, then what? Any CEO who hasn’t yet weighed in about industry issues in thought pieces on a blog or LinkedIn should consider cultivating a strong point of view. But an hoc data-driven story is a good option for pitching the media during lulls.

B2B 147

B2B Pitching Case Study Local 147

ImPRessions - Crenshaw Communications

FEBRUARY 11, 2016

Byline articles or essays on an issue or topic, carrying an exec’s byline, that are pitched and placed for publication in media are often a core of a thought leadership program. And needless to say, a byline in a relevant industry publication is a great complement, and in some ways works harder than, your own blog post.

Leadership 149

Leadership Product Launch B2B Software 149

Sword and the Script

JUNE 11, 2016

Aside from the well-deserved round of congratulations, it occurred to me the acquisition is an indication of a maturing industry for content marketing, which of course includes blogging. The Blogging Gutenberg . The last 10 or 15 years have brought a vast array of tools for publishing blogs.

Blogging 60

Blogging Marketing SEO Content Marketing 60

Newsfile

JANUARY 30, 2024

This article highlights the top five PR trends for 2024, offering insights to refine and modernize your PR strategies. List and rank the top five most effective PR strategies for the technology industry, focusing on new product launches. Or, what if your competitor has some great articles available online?

Trends 105

Trends YouTube Video Social Media 105

ImPRessions - Crenshaw Communications

JANUARY 3, 2019

It may be tempting to think that a great PR program is the magic ingredient for a critical product launch or the sole solution to a decline in brand reputation. Top-tier earned media articles are terrific, and they’re often a highlight of the research, relationships and media strategy that goes into a good media relations campaign.

SEO 178

SEO Storytelling Product Launch Measurement 178

Newsfile

JANUARY 24, 2024

list and rank the top five most effective PR strategies for the technology industry, focusing on new product launches. For instance, AI can help you generate ideas for your next blog or article, advertising strategy or any facet of PR. Or, what if your competitor has some great articles available online?

Trends 52

Trends Data-Driven PR Analytics Survey 52

PR Fuel

DECEMBER 14, 2021

Do you have a product launch or an upcoming newsworthy event on which you want to get media attention? By framing your news story in a captivating way, you’ll gain media attention and, hopefully, get journalists to post an article about it. Knowing when and how to pitch media members is key to securing coverage.

Product Launch 102

Product Launch Social Media Newspapers Writing 102

Cision

FEBRUARY 19, 2016

Some people think social selling means tweeting a pitch, or sending a proposal via InMail. Seeking recommendation requests within your product/industry category. Sharing a prospect or client’s latest blog post, product launch or company announcement on social. Given the name that makes sense.

Social Media 120

Social Media Product Launch Pitching Instagram 120

Sword and the Script

JANUARY 16, 2018

Campaigns in B2B marketing are common around product launches, where traditionally these include basics such as: a press release announcing the new product to the market. an email about announcing the new product to customers or prospect. a webinar with third-party expert, and a tiny pitch at the end.

Content Marketing 91

Content Marketing Marketing B2B Engineering 91

PR Fuel

JULY 5, 2020

Perhaps you have a new product launch or event that needs to be publicized. Instead, they should read like an article you can read in the newspaper or magazine with timely, relevant information that would interest readers. You can create longer blog articles based on any number of these details. Anchor Text.

Writing 52

Writing How To SEO Infographics 52

Sword and the Script

SEPTEMBER 3, 2019

PR Week published a story about a new vendor out of Tel Aviv that’s has launched what it pitches as a CRM for PR. The tool also breaks down the pitching activity of each team member, including metrics for open, response and coverage rates.”. Testing features – A/B testing – to assist in seeing which pitches are performing.

Analytics 68

Analytics Report Technology Pitching 68

Critical Mention

SEPTEMBER 3, 2018

Having members of your organization join groups related to your industry also allows your company to increase its visibility by posting company news, articles and interacting with other members of the group. Devising a clear and compelling pitch for your company’s description. You can become a thought leader.

LinkedIn 60

LinkedIn B2B Product Launch Leadership 60

Public Relations Sydney

OCTOBER 8, 2014

The launch of a new product Launching a new product, such as an eBook is current and exciting news that your target industry and publications will appreciate. For example, if your business goes for a competitive pitch to win a new client have a media release ready to send to your relevant publications.

Writing 45

Writing Media eBook Survey 45

ReimaginePR

JUNE 27, 2016

Today’s article will help you learn which old, outdated plans have been pushed out of modern PR (for the better!) On top of having a website, you need to build an interactive blog that engages and inspires your audience. Don’t forget to create stories for all of your upcoming product launches too!

Reputation 120

Reputation Brand Branding Product Launch 120

Shift Communications

AUGUST 3, 2016

As much as your product may excite you, it is one of thousands being pitched out. Can this pitch be a Q&A, a contributed article, a speaking abstract, a focus for an award, or the basis of a full social media campaign? If you are having trouble on the brainstorming front, check out this blog post that may help you.

B2B 60

B2B Interviews Strategy Product Launch 60

Sword and the Script

JANUARY 3, 2023

Event planning: PR practitioners may plan events such as product launches, conferences, or charity events to get media attention and generate positive publicity. This can include the number of times an article is shared on social media, or the number of people who see a television segment. That seems like a fair answer.

Interviews 99

Interviews Publicity Technology Social Media 99

Beyond PR

APRIL 27, 2016

Blog posts are a great way to candidly discuss everything from your brand’s excitement about an upcoming event to dropping hints about a new product launch at the show. If a company executive is presenting or speaking on a panel, consider a post that features their story. Earned Media Estuary.

Trade Shows 40

Trade Shows Marketing How To Real Estate 40

Contently - Strategy

DECEMBER 29, 2022

If you are creating content surrounding the launch of a new research study, someone on your team may need to publish a landing page to link to the study. Someone else may publish a related blog post linking to the landing page, and another stakeholder may need to promote it on your social media channels. What might this look like?

eBook 145

eBook Product Launch Software Internal 145