Press release, video, blogs, social media posts, the world of marketing is vast and plentiful. Which shall you choose to use?
The beauty of any form of marketing you use for your business is that it can be transformed into various pieces that can be used for several marketing purposes.
With that being said, if you’ve taken an interest in producing regular company press release newsletters for people to read, you might be wondering how you can take the information in the press release and turn it into some of the best blog posts people have ever seen.
Below we’ve taken the time to walk you through what you need to know to ensure you utilize your press release distribution in every way possible. Read on now.
Types of Press Releases
Several types of press releases you might have yet to learn about before or leveraged correctly. The first type of press release is a general news release, which means you’ve taken the release and covered general information.
For example, something that is trending in the news in your industry is something you might have decided to zero in on and craft a piece for your audience to review. Another type of release is known as an event press release.
This is useful when you plan to host an event or attend an event you want to let people know about. In this release, you’ll provide information about where, when, and who will be there as well as how people reading the release can enter the event to interact with your brand.
Is your company hiring or bringing on experienced executive staff members? If so, the best way to announce this to people is to issue an employee press release.
This is a great way to provide the public and your staff with information about the new hires and the experience they plan to bring to the company. It’s also a great idea to provide information about the vision for the company as you move forward with onboarding new staff members.
Other forms of press releases include:
- Expert position release
- Product release
- Launch release
Each type of release serves a different purpose, and you’ll include various pieces of information for people to consume when they read it. Now that you’ve got a better understanding of the different types of press releases you can use, let’s dive into how to turn them into compelling blog posts.
Choose Carefully
Before you can begin turning press releases into blog posts, you’ve got to use the right press releases to use carefully. Whenever you produce any form of media for people to consume, you need to ensure that it’s newsworthy.
If people don’t care about the topic you’re writing about, it’s essentially a waste of time to create that piece of media. Sit down with your team and review the press releases you’ve created up until this point.
Carefully consider the title and the information you’ve input in the press release. From there, you can decide if this is something people want to obtain more information about.
We recommend you create a running list as you choose press releases to convert into blog posts. This will help you to plan the posts you’re going to create as you move into the future.
For example, writing a blog post about internal company accomplishments may not be seen as newsworthy to your target audience.
Remove All Sales-Like Verbiage
A blog post isn’t meant to sell your products to your target audience. Instead, it should be seen as a think piece that you can use to expound on a specific topic and provide more evidence and information to support what you’re saying.
Most press releases come from a sales-like tone, and that’s okay, but it’s not something that should be used when converting it into a blog post. In fact, if you choose to come from a pitching tone of voice, the chances of your blog posts accomplishing what you want it to may fall flat.
Even if you decide to sell something within the blog posts, it shouldn’t be overly obvious because this can be off-putting to people reading it.
Instead, provide relevant information that’s needed and think about inserting links to products or other blogs if that’s something you want to do.
Insert More Media
A press release is cut and dry as far as what it provides before it’s sent for press release distribution. However, writing a blog gives you more freedom to insert videos and different images.
If you want to take your press release turned blog posts to the next level, we recommend taking advantage of inserting more media for free. Adding media to the blog post will further support the information in the blog posts.
The average person has an attention span of 8.25 seconds, which means the more media support you provide, the better off the blog posts will perform and the easier it will be to hold your audience’s attention.
Tips to Turn a Company Press Release Into a Blog Post
When you’re turning a company press release into a blog post, there are several things you need to consider. First, choose the press releases you will use, and don’t forget to include more media for people to watch when they are reading the blog posts.
Are you looking for help with press release distribution? There’s only one place to turn. Contact E-Releases and let our experts help you make the most out of press release writing and distribution for your business.