Mindful Marketing

APRIL 23, 2021

” Wayne Player has a relationship with OnCore Golf that includes serving as Tour Commissioner of the Player Amateur Tour, for which the golf ball brand is the title sponsor. Gary Player wore a PXG hat, whose golf clubs he endorses, and a Black Knight shirt —his own signature brand. Individuals also are not immune.

Apparel 78

Apparel Corporate Social Media Print 78

Prohibition

JANUARY 20, 2023

The Stranger Things brand is strong, and even those who aren’t fans have some idea of what the show is about, so this type of visual campaign is the perfect way to grab attention and get people talking on social media! A great stunt that impressed the press and social media users.

Fashion 62

Fashion Apparel Instagram Social Media 62

Deirdre Breakenridge

DECEMBER 15, 2014

I was familiar with search engine optimization (SEO) and social media. Search engine optimization helped us rank for big search terms like “ugly Christmas sweaters” while social media helped our sweaters go viral and drive engagement and brand awareness. Interview Mentoring PR 2.0

Interviews 257

Interviews Apparel Social Media Engineering 257

ImPRessions - Crenshaw Communications

MAY 29, 2018

A company’s message can be a powerful differentiator, and it should show in its communications, from social media posts to CEO bylined articles. A business may think it has fully defined its brand voice , but it sometimes has only a narrow view, or one based on technical superiority. Your branding is holding you back.

Apparel 160

Apparel Construction Agency Interviews 160

PRSay

DECEMBER 28, 2021

What strategy will work best for your brand? Maybe your website already features a blog, or a couple social media channels with original content. An apparel company will typically ask visitors to their website whether they are shopping for men or women before sending them emails advertising gender-specific clothing.

Marketing 210

Marketing Apparel Data Software 210

The Stalwart Blog

JUNE 23, 2016

Immediately following the game, social media was ablaze with fans (and brands) leaping to share their congratulations with the Cavaliers and its players. . Just because it’s a trending at the moment, brands shouldn't feel compelled to take part, especially when they don’t have any real ties to the topic.

Apparel 74

Apparel Television Fashion Sports 74

Cision

MAY 19, 2015

Many brands with successful apps focus on either fun or, as Jay Baer calls it, “ youtility.” Columbia Sportswear, for example, offers “ What Knot To Do In The Great Outdoors ,” a knot typing app that appeals to wearers of its outdoor apparel. Attendees of New York Fashion Week share photos across social media.

Content Marketing 120

Content Marketing Marketing Apparel Mobile 120

Reputation Us

AUGUST 18, 2016

There will always be exceptions or opportunities to move beyond pure word-of-mouth (influencer and media relations, social media, etc.) Their culture and management style is vital for brand loyalty in a company where customers may not come in for years (most people don’t buy tires but every few years).

Apparel 60

Apparel Strategy Customer Service Financial 60

Cision

AUGUST 2, 2016

So how can your brand keep up? In this interview, Angie discusses how to stay relevant with consumers, create an impactful message and build better relationships with the media. In this interview, Angie discusses how to stay relevant with consumers, create an impactful message and build better relationships with the media.

Fashion 120

Fashion Apparel Pitching Consumer 120

Communications Conversations

MAY 30, 2018

Current role: Co-founder and CEO of a women’s apparel startup, Alice Riot LLC. I’m also a consultant to Sprosty Network, and we’ve together worked over two years to build the brand for its RetailXelerator (RX) program (an innovation pipeline program for major corporations). Kelly Groehler. What was your last PR job?

Apparel 106

Apparel Public Affairs Training Corporate 106

Shift Communications

JANUARY 22, 2018

Many social media crises, such as brands saying something inappropriate, stem from failures of integrity. Kenneth Cole failed a test of character and integrity when it tweeted commerce-related social media content in response to world tragedies, evincing a lack of care.

Crisis Communications 98

Crisis Communications Crisis Reputation Communications 98

Ethical Voices

OCTOBER 16, 2023

She discusses a number of important ethics issues, including: Why corporations need to be careful they aren’t the ones spreading misinformation Ethics of data analysis Why PR pros need to change their definition of media Tell us more about your career and yourself? Right now, we engage with traditional media channels.

Ethics 80

Ethics Data Crisis Apparel 80

Shift Communications

OCTOBER 12, 2016

Are they trying to change perception of their brand? For example, if you work for an apparel company looking to drive holiday sales, you’ll use angles around the best gifts for the fashion-lovers on your shopping list, and include why your clothing/shoes/accessories are new and better this season. Are they being sold?

Publicity 60

Publicity Apparel B2C Fashion 60

Shift Communications

SEPTEMBER 17, 2015

Throughout your career, you’ve worked with both large brands and small brands. Smaller brands are typically the ones willing to experiment. Big risk can mean big, positive change for a company looking to make its name in the media. What are the major differences that may not be so obvious about working with both?

Agency 60

Agency Apparel Pitching Creativity 60

Communications Conversations

SEPTEMBER 10, 2018

And, as well there should given Nike’s place in the retail, apparel and sports markets, and how it positions itself across the world. Nike brand mentions increased by 135% compared to the previous week. There’s been a lot of discussion about the, shall we say, societal impacts and consequences of this campaign. 43 million.

Apparel 144

Apparel Sports YouTube Course 144

Contently - Strategy

FEBRUARY 8, 2022

” There is a slim chance of an apparel company catering solely to alumni of a regional British college living in the German capital. I promptly headed to the social media platform and stripped my profile of 99 percent of its data points. But it wasn’t just any old hoodie—this one was special.

Advertising 118

Advertising Advertising Privacy Apparel 118

Cision

APRIL 6, 2016

Why does all this matter to brands? For several weeks, much of the nation turns its eyes to this tournament, providing real-time insights into brands’ target audiences and opportunities to engage with them as a friend, instead of a money-hungry business. Here’s a taste of some of the data we uncovered: Loading…

Infographics 120

Infographics Apparel Sports Software 120

ImPRessions - Crenshaw Communications

APRIL 18, 2018

Some had come of age in the days before digital and social media, then lived through the extraordinary communications revolution that transformed the nature of information. Will new customers be attracted to the brand? They bring a valuable perspective to the state of today’s communications. Walk the PR talk.

Corporate 213

Corporate Ethics Apparel Journalism 213