NewsWhip

SEPTEMBER 14, 2023

Barbie’s marketing was the talk of the town on social media , with several partnerships becoming part of the discourse in their own right, but the coverage of the movie never really slowed down either. It’s worth stepping back and looking at just how much of a cultural event the movie has been. The story originally totaled over 1.4

Brand 78

Brand Branding Viral Apparel 78

David PR Group

OCTOBER 12, 2016

We read about social media slip-ups that impact businesses all the time. An executive inadvertently posts a tweet with confidential information, employees offer-up opinions on controversial subjects and find themselves in hot water, and social media departments inadvertently publish offensive images. Define social media.

Policies 40

Policies Social Media Handbook Guidelines 40

Deirdre Breakenridge

DECEMBER 15, 2014

I was familiar with search engine optimization (SEO) and social media. Search engine optimization helped us rank for big search terms like “ugly Christmas sweaters” while social media helped our sweaters go viral and drive engagement and brand awareness. Interview Mentoring PR 2.0

Interviews 257

Interviews Apparel Social Media Engineering 257

Mindful Marketing

APRIL 23, 2021

Social media quickly condemned Wayne Player’s “guerilla marketing,” calling the tactic “an embarrassment” and “undignified,” and suggesting he hijacked a special moment to “sneak in a free ad for golf balls.” So, the next time you’re a caddie at the Masters.

Apparel 78

Apparel Corporate Print Social Media 78

Prohibition

JANUARY 20, 2023

The Stranger Things brand is strong, and even those who aren’t fans have some idea of what the show is about, so this type of visual campaign is the perfect way to grab attention and get people talking on social media! A great stunt that impressed the press and social media users.

Fashion 62

Fashion Apparel Instagram Social Media 62

PRSay

AUGUST 16, 2022

I will say that SCOW rocked the promotion of this 5K with a heavy social media push — complete with video support from their team and board members. In addition, Gifts for Good uses offers custom sustainable packaging, social impact story cards, branded apparel, and “in your honor” donation cards. DonorsChoose.org.

Company 156

Company Nonprofit Apparel Banking 156

The Stalwart Blog

JULY 28, 2019

A case in point was Forever 21, the designer apparel store for both men and women, got into a bit of hot water when they caught some social media flack from certain individuals who complained that they received a free Atkins diet bar with their online purchase. Some days even the best-intended actions can cause a crisis PR.

Crisis 60

Crisis Apparel Blogging Social Media 60

PRSay

DECEMBER 28, 2021

Maybe your website already features a blog, or a couple social media channels with original content. An apparel company will typically ask visitors to their website whether they are shopping for men or women before sending them emails advertising gender-specific clothing. and an invaluable time-saver.

Marketing 210

Marketing Apparel Data Software 210

Communications Conversations

APRIL 24, 2017

According to a Starbucks spokesperson via The Guardian : “The look of the beverage was an important part of its creation, our inspiration came from the fun, spirited and colourful unicorn-themed food and drinks that have been trending in social media.”. Read between the lines: This was a huge marketing play, pure and simple.

Instagram 100

Instagram Trends Company Apparel 100

ImPRessions - Crenshaw Communications

MAY 29, 2018

A company’s message can be a powerful differentiator, and it should show in its communications, from social media posts to CEO bylined articles. At times, a company’s branding or advertising will compete with the PR messaging, or it simply doesn’t fit the story the PR team is serving up to media.

Apparel 160

Apparel Construction Agency Interviews 160

The Stalwart Blog

JUNE 23, 2016

Immediately following the game, social media was ablaze with fans (and brands) leaping to share their congratulations with the Cavaliers and its players. . There's plenty of “noise” these days, particularly on social media — so let’s try to keep the brandwagoning to a minimum?

Apparel 74

Apparel Television Fashion Sports 74

Cision

MAY 19, 2015

Columbia Sportswear, for example, offers “ What Knot To Do In The Great Outdoors ,” a knot typing app that appeals to wearers of its outdoor apparel. Attendees of New York Fashion Week share photos across social media. Use technology and social media to extend it as much as you can.

Content Marketing 120

Content Marketing Marketing Apparel Mobile 120

Reputation Us

AUGUST 18, 2016

There will always be exceptions or opportunities to move beyond pure word-of-mouth (influencer and media relations, social media, etc.) Nordstrom believes in taking care of its customers even if it means taking back a set of tires that were never even purchased at the apparel store.

Apparel 60

Apparel Strategy Customer Service Financial 60

Communications Conversations

MAY 30, 2018

Current role: Co-founder and CEO of a women’s apparel startup, Alice Riot LLC. I’m co-founder and CEO of a women’s apparel startup, Alice Riot LLC. Prior to Alice Riot, I had zero background in fashion or apparel. Kelly Groehler. What was your last PR job? What was the last date you worked in the PR field?

Apparel 106

Apparel Public Affairs Training Corporate 106

Cision

AUGUST 2, 2016

Whether it’s high fashion, outdoor apparel, or active wear, et cetera, there are a variety of approaches to PR and you want to find the right fit. My favorite social media platform is…Instagram, although Snapchat is gaining fast. Rapid Fire Round. I always thought I’d be…living in Europe by now.

Fashion 120

Fashion Apparel Pitching Consumer 120

Shift Communications

JANUARY 22, 2018

Many social media crises, such as brands saying something inappropriate, stem from failures of integrity. Kenneth Cole failed a test of character and integrity when it tweeted commerce-related social media content in response to world tragedies, evincing a lack of care. Failure of courage , to not take an important stand.

Crisis Communications 98

Crisis Communications Crisis Reputation Communications 98

Ethical Voices

OCTOBER 16, 2023

She discusses a number of important ethics issues, including: Why corporations need to be careful they aren’t the ones spreading misinformation Ethics of data analysis Why PR pros need to change their definition of media Tell us more about your career and yourself? I grew up in West Monroe, Louisiana. As a user myself, I look at TikTok.

Ethics 81

Ethics Data Crisis Apparel 81

Shift Communications

OCTOBER 12, 2016

For example, if you work for an apparel company looking to drive holiday sales, you’ll use angles around the best gifts for the fashion-lovers on your shopping list, and include why your clothing/shoes/accessories are new and better this season. That could be an event or through content, social media, traditional news, and much more.

Publicity 60

Publicity Apparel B2C Fashion 60

Shift Communications

SEPTEMBER 17, 2015

For example, one of my favorite clients is Print Syndicate, owner of sites like LookHuman.com, that sells quirky, sarcastic apparel and home goods based on social media trends. They are flexible and open to change. No pitch topic is off the table.

Agency 60

Agency Apparel Pitching Creativity 60

Communications Conversations

SEPTEMBER 10, 2018

And, as well there should given Nike’s place in the retail, apparel and sports markets, and how it positions itself across the world. After releasing its campaign last week, Nike had the most single-day video views for its social media channels over the last 90 days. 31 percent.

Apparel 144

Apparel Sports YouTube Course 144

Contently - Strategy

FEBRUARY 8, 2022

” There is a slim chance of an apparel company catering solely to alumni of a regional British college living in the German capital. I promptly headed to the social media platform and stripped my profile of 99 percent of its data points. But it wasn’t just any old hoodie—this one was special.

Advertising 118

Advertising Advertising Privacy Apparel 118

Cision

APRIL 6, 2016

For the 2016 NCAA March Madness tournament, Cision used its social software to monitor the teams, players and coaches and surface conversations, sentiment and trends from one of the year’s most popular sporting events. Here’s a taste of some of the data we uncovered: Loading…

Infographics 120

Infographics Apparel Sports Software 120

ImPRessions - Crenshaw Communications

APRIL 18, 2018

Some had come of age in the days before digital and social media, then lived through the extraordinary communications revolution that transformed the nature of information. It makes sense that an outdoor apparel retailer like Patagonia would take a public stand against the opening of national park lands for commercial use.

Corporate 213

Corporate Ethics Apparel Journalism 213