Sword and the Script

JANUARY 3, 2023

The goal of PR is to influence how the public perceives an organization or individual, and to manage their reputation. The goal of PR is to present an organization or individual in the best possible light, and to build and maintain a positive reputation.”. What are some examples of public relations?

Interviews 106

Interviews Publicity Technology Social Media 106

PR in High Definition

NOVEMBER 27, 2018

Google, Facebook, Uber, many of the tech giants have been facing scandals and feeling the ill-effects of a damaged reputation. It’s a good reminder that a great reputation is a company’s most valuable, if intangible, asset and not to underestimate the effect it can have on your business success and bottom line. Reputation is not image.

Reputation 48

Reputation How To Google Employee 48

B2B PR Sense

JANUARY 5, 2018

Expert public relations tactics and strategy from an experienced PR person have the power to bolster your reputation and draw people to your brand. For example, if you want to generate more website traffic, you may be better off authoring and placing articles in targeted outlets rather than trying to get the media to write about you.

Crisis Management 238

Crisis Management B2B Reputation Advertising 238

Wadds Inc.

NOVEMBER 11, 2023

Copyright, plagiarism and the threat to reputation I was recently interviewed about AI by Pattern’s Arlen Pettitt and Christopher Owens. They produced two versions of the article: an original with words by Arlen and pictures by Chris , and a second using ChatGPT to write in the style of Christopher Hitchens, Marina Hyde and George Orwell.

Report 119

Report Publicity Training Policies 119

5W PR

MAY 31, 2023

Public relations is a fascinating and diverse field that revolves around managing a company’s reputation, building relationships with its stakeholders, and communicating with the media. That includes strong communication, writing, and interpersonal skills.

Publicity 88

Publicity How To Social Media Trends 88

Sword and the Script

AUGUST 30, 2022

The corporate reputation sector saw some consolidation this week, as Signal AI, which bills itself as a global external intelligence company, acquired KELP Inc., a reputation platform,” according to reporting by Ray Shultz for Media Post. Signal AI Acquires Kelp . Terms were not disclosed.”. I’d link to the BI story, but it’s gated.

Publicity 85

Publicity Survey Enterprise Pitching 85

Onclusive

SEPTEMBER 20, 2017

It could be when a potential customer requests a demo via a lead form on your website, invites a friend to sign up through a referral program, completes a purchase, or writes a review. Therefore owned analytics become a great asset in PR. At the most basic, Google Analytics should be your best friend. That’s why AirPR was built.

Analytics 170

Analytics Measurement Data Technology 170

Cision

FEBRUARY 22, 2017

By being featured in other reputable publications, it helps boost your audience’s trust in your thought leaders and company as a whole. If you have Google Analytics, adding UTM tracking code to the link so that you can see leads and goal completions on your website. . Include it on your website or blog.

How To 245

How To Media Report Interviews 245

Sword and the Script

DECEMBER 21, 2021

I believe when people write predictions, they aren’t just saying what they think will happen but revealing a reflection of sorts. So, my prediction for 2022 is that those PR practitioners with stand-out skills like stellar writing ability and a proven track record of success will have unlimited career opportunities.

Marketing 215

Marketing Content Marketing Social Media Employee 215

Contently - Strategy

MAY 11, 2024

Building Local Backlinks : Establishing links from reputable, relevant local sources—like regional newspapers or business associations—can boost your visibility in local search results. How to Write Content for Local SEO The first step is to create content that’s locally relevant. food festivals, culinary awards, state fairs).

Local 97

Local SEO Strategy How To 97

Flack's Revenge

DECEMBER 5, 2017

With my “journalist” hat on I find the proliferation of these types of sources to be troubling and misleading–they appear to the casual observer to represent well-reported and edited pieces appearing in reputable media outlets. Yet they’re really simply PR pieces. And, in fact, I think the bar is being raised here.

Pitching 174

Pitching Journalism Video Advertising 174

PR 20/20

JANUARY 16, 2023

Ann Handley , the author of Everybody Writes , heads up content at ‘Profs. Buffer authors do their research, writing in-depth posts with ample resources to back up their intelligence. For Search + Analytics , we like…. Databox ( @databox ): This blog is up-to-date on all things reporting, business analytics, KPIs, and more.

Blogging 52

Blogging Marketing Pinterest SEO 52

Contently - Strategy

JANUARY 26, 2023

Cigna VP Uses Social Media to Discuss Affordable Healthcare Katya Andresen is Cigna’s Chief Digital and Analytics officer. Bonus points if you can identify people who already have experience sharing their ideas in some way, whether on stage, in writing, or in front of a camera. Create content.

Leadership 145

Leadership Content Marketing Healthcare Google 145

Sword and the Script

DECEMBER 26, 2023

There’s no point in building a reputation if the startup is facing an existential threat. Re-writing the AI draft “We’ll spend more time rewriting ChatGPT’s draft press releases, and less time finding relevant topics, reporters… thanks to it as well.” There will be a glut of AI-generated content as well.

Writing 200

Writing Communications Marketing B2B 200

Burrelles Fresh Ideas

SEPTEMBER 26, 2023

You must consider which outcomes best align with the business’s ambitions for growth, market position, or reputation management. When she isn’t writing, you can find her with her nose buried in a book or hiking with her dog, Charlie. You can then start to fine-tune the route forward.

Community 92

Community How To Marketing Data 92

Sword and the Script

APRIL 6, 2021

Critical Mention adds Google Analytics integration. Critical Mention rolled out integration for Google Analytics. This allows users to review “Google Analytics website metrics alongside mentions in reports to understand the impact of earned media on web traffic and conversions.”. click image for higher resolution).

Media 106

Media SEO Analytics Analysis 106

Burrelles Fresh Ideas

MAY 28, 2024

Data and Results Matter Track the success of storytelling efforts using analytics to measure engagement, reach, and impact. Use analytics to track engagement, reach, and conversions and adjust your strategies accordingly. Emotional connections create lasting impressions and strengthen the bond between healthcare providers and patients.

Healthcare 79

Healthcare Storytelling Marketing Social Media 79

Critical Mention

SEPTEMBER 3, 2019

With that said, we’re going to walk you through the key points to check off your list when searching for an earned-media tracking and analytics solution. Access to Analytics. This is a must because every organization should keep tabs on its positive, neutral and negative mentions to make sure that its reputation is kept afloat.

Strategy 75

Strategy Media Analytics Radio 75

The Proactive Report

MAY 27, 2018

Brand Reputation (60%). The traditional skills are still in demand – writing, communication and strategy. Analytics is now at 62% and SEO at 41%. The forecast for headcount increase is just 11%. What’s Driving the Growth? Both agency and client-side PR pros point to. Content creation (81%). Social Media (75%).

Industry 113

Industry Measurement SEO Corporate 113

Newsfile

JUNE 28, 2023

Public Relations & Reputation Management: Keep track of what is being said about your company. View Website Analytics to Learn Press Release Success If your press release includes a link to your website or landing page, talk to your IT department to monitor your website traffic and analytics.

Media 52

Media Analytics Radio Google 52

The Proactive Report

MAY 27, 2018

Brand Reputation (60%). The traditional skills are still in demand – writing, communication and strategy. Analytics is now at 62% and SEO at 41%. The forecast for headcount increase is just 11%. What’s Driving the Growth? Both agency and client-side PR pros point to. Content creation (81%). Social Media (75%).

Industry 100

Industry Measurement SEO Corporate 100

The Proactive Report

MAY 27, 2018

Brand Reputation (60%). The traditional skills are still in demand – writing, communication and strategy. Analytics is now at 62% and SEO at 41%. The forecast for headcount increase is just 11%. What’s Driving the Growth? Both agency and client-side PR pros point to. Content creation (81%). Social Media (75%).

Industry 100

Industry Measurement SEO Corporate 100

Cision

OCTOBER 4, 2016

Link Reputation. Of course, you probably have to live with the reputation of your business website, but you can control the other links that you use in your email. In any event, the key to link reputation is how the ESP perceives link reputation, not your personal opinion. Use Smaller Lists. … Or Do-It-Yourself.

How To 0

How To Reputation Report Marketing 0

The Proactive Report

OCTOBER 12, 2015

Site Optimization : There is a lot more to this now than just keyword research and writing good content. Authentic, Organic, Inbound Linking : Content marketing is an essential part of developing a strong organic search reputation online. It must be unassailable, and completely white-hat instead of attempting to trick Google.

SEO 100

SEO Google Pinterest LinkedIn 100

Buzzstream

JANUARY 22, 2024

We looked for sites with clear signals that they accepted guest posts, such as post titles and URLs with the words “contribute” or “write for us.” So, you’ll also need to judge the quality of the writing itself. Then, look for signs of authority and trust, like industry recognition or references from other reputable sites.

Analysis 91

Analysis SEO Guidelines Google 91

Sword and the Script

OCTOBER 25, 2022

Clients now expect PR people to also be search experts, content experts, working knowledge of Google Analytics, knowledge of all sorts of tracking tools to measure effectiveness, while filming, producing, and editing video and managing multiple social media accounts.”. Analytics and ROI. Additional duties. Retention and restructuring.

Communications 128

Communications Crisis Internal International 128

Reputation Us

APRIL 17, 2019

In addition to developing and editing content for RepUs, she works with the team to provide strategic planning and ad hoc support for clients seeking to enhance , protect and defend their valuable reputations. She has a proven track record of success with global, entrepreneurial and local brands that engage government, B2C and B2B audiences.

Nonprofit 68

Nonprofit Banking Financial Crisis Communications 68

Cision

FEBRUARY 25, 2016

I’ve always been a news junkie and loved to write since I was a little kid. I had a few stories published in high school journals, and starting around junior high I used to write letters to the editor of the local paper. For the largest banks, the reputational damage from the financial crisis could take a generation to repair.

Newspapers 120

Newspapers Financial Crisis System 120

Stephen Waddington

MARCH 10, 2019

There are two outcomes of best practice PR activity: reputation and relationships. Measure reputation using periodic brand level benchmarking with stakeholders. Here’s Marcel’s write up. It’s one of my favourite pieces of personal writing. Both are based on building trust between an organisation and its publics.

Marketing 81

Marketing Measurement Government Report 81

Sword and the Script

JULY 26, 2022

But earned media isn’t entirely free: you still have to expend the time to research the publications, draft pitches, decide which journalists to target, and, if it’s a bylined article, write the piece once a pitch is accepted. You have to do most of that with paid media too, but with earned media, you get way more return on your investment.

Media 176

Media Pitching Agency Guidelines 176

Wildfire

AUGUST 1, 2018

PR has a reputation of being beastly to measure. Back in the pre-digital era before we could track the most intricate of details of PR, that reputation was probably fair. Enter stage right Google Analytics. After all, we won an award for it a month or so ago. Seriously, who cares?

Measurement 49

Measurement Analytics Google Agency 49

Critical Mention

SEPTEMBER 25, 2018

There are many types of writing styles. Three reputable freelancing sites include Contently, EssaySupply and Fiverr. You can do this by providing a topic during the interview to have them write. You can’t only rely on past writing samples. Needless to say, you need a content writer who can deliver this for you.

Writing 66

Writing Interviews Creativity Small Business 66

Critical Mention

NOVEMBER 22, 2019

While you can influence others to write something good about your brand, they still have to make the final decision on whether or not they’re going to share their experience with your brand or mention it in a news story. Good or bad, every mention is an opportunity to shape your brand’s reputation. SCHEDULE A DEMO. Priscilla Osorio.

Radio 104

Radio Media Newspapers Sports 104

Critical Mention

SEPTEMBER 13, 2018

With continuous advancements in technology, increasing emphasis on analytics and increasing competition, PR pros need to hone their skills to keep themselves up-to-date. Passionate about all things communications, Jolie found her dream job as a copywriter with Critical Mention, where she’s continuing her passion for writing and editing.

Technology 73

Technology Print YouTube Financial 73

ImPRessions - Crenshaw Communications

MAY 23, 2017

Then see what the analytics show. For example, although we sometimes attract more views on LinkedIn by sharing our posts via the “Write an article” function vs. “Share an update,” experts are divided on whether publishing as an article violates the duplicate content rule and adversely affects SEO.

Blogging 136

Blogging Airlines Analytics LinkedIn 136

Sword and the Script

AUGUST 14, 2018

No one wants to write a story few people read, and many people, fortunately, or unfortunately, get their news on social media. For example, Black Hat is an important B2B conference for cybersecurity companies and I observed several reporters supplementing their writing with video interviews taken from a phone and embedded with their stories.

Survey 104

Survey Report Media B2B 104

Cision

JANUARY 19, 2017

How does social media and analytics drive your PR strategy? What role do you see social media play in reputation and crisis management today? However, social media plays a vital element in both establishing and building a good reputation for you and your brand. What is your secret to media relations success?

Social Media 120

Social Media Newspapers Pitching Reputation 120