Critical Mention

AUGUST 7, 2020

Naming a Chief Technology Officer comes at a pivotal time for Critical Mention, as the company plans to follow the release of the Media Contact Database with several other exciting feature releases during the second half of 2020 and early 2021. Customer support is available 24/7/365. .

Technology 125

Technology Television Analytics Radio 125

5W PR

JANUARY 17, 2020

A media impression is a comprehensive calculation of the number of people who have heard about your company within a given time period. For instance, if your company or product was mentioned on a television show that had 1 million viewers, that would count as 1 million media impressions. Be more selective.

Measurement 78

Measurement Publicity Television Analytics 78

PRSay

NOVEMBER 15, 2019

Netflix and Amazon don’t own network television channels, so they would have had to purchase an ad for that kind of exposure. Sure, public relations is far more than ads and exposure. A good media relations team is an excellent example of this kind of relationship-building.

Analytics 160

Analytics Television Banking Data 160

Critical Mention

JULY 15, 2020

Public relations, communications and marketing professionals rely on Critical Mention to track, measure, share and grow their brands across the entire media landscape. Critical Mention offers real-time media monitoring, intelligence, analytics and media contact information for broadcast television, radio, online news and social media.

Media 108

Media Radio Television Engineering 108

Cision

NOVEMBER 14, 2017

While all these points are valid, narrow down your list to the top measurement points to zero in on the analytics you will value the most. If you are leveraging different channels for your various marketing campaigns, it’s important to rope in each one as part of the earned media analysis. What Monitoring Sources Are You Collecting?

Measurement 166

Measurement Strategy Media Analytics 166

Newsfile

JUNE 28, 2023

Media monitoring is the process of tracking and analyzing a variety of media channels to discover mentions, coverage and any other discussions related to a certain topic or company. Media channels can include newspapers, magazines, television, radio, online news outlets, blogs, and social media platforms.

Media 52

Media Analytics Radio Google 52

Bianchi Biz Blog

AUGUST 8, 2022

Industrial Internet of Things (IIoT) and data analytics stories roll across my desk often, and I think these may be the most important technologies available to manufacturers today. Even small- and medium-sized manufacturers can reap significant returns from IIoT/data analytics projects. My wife and I enjoy binging television shows.

Technology 93

Technology Meeting Media Analytics 93

Critical Mention

DECEMBER 10, 2021

From new products to monitor to refined analytics throughout the platform, we invite you to take a look back at all of Critical Mention’s updates and additions to the Earned Media Suite throughout 2021.

Radio 116

Radio Instagram Analytics Mobile 116

Critical Mention

OCTOBER 8, 2017

As the leading worldwide real-time aggregator of live television and radio content, we knew it would make sense to offer similar best-in-class capability and speed for global online news as well” he added. Clients use this content to spot trends, analyze, report on and refine on their media relations efforts.

Internal 60

Internal International Television Radio 60

Sword and the Script

JANUARY 3, 2023

PR practitioners use a variety of methods to get their message out, including press releases, media relations, social media, and more. What are some examples of public relations? Media relations: This involves building relationships with journalists and getting media coverage for an organization or individual.

Interviews 99

Interviews Publicity Technology Social Media 99

Critical Mention

JANUARY 30, 2019

Marketing and PR professionals invest time and money on increasing brand awareness across a variety of media channels including television, radio, social media, online news and licensed print. As such, a platform that has the ability to monitor all of these channels should be an integral part of any media plan.

How To 60

How To Media Analytics Television 60

Cision

JULY 26, 2016

When I worked in television (at KPIX TV, the CBS affiliate in San Francisco), the station had one fax machine. In the old days, there was a big separation between paid and earned media and that line has increasingly become blurred. The biggest change, however, has been because of technology. Rapid Fire Round.

Writing 120

Writing Engineering Journalism Analytics 120

ImPRessions - Crenshaw Communications

DECEMBER 15, 2017

television networks have created in 30 years. And, just for fun, this interview with Dawn Ostroff, the president of Condé Nast Entertainment, offers cool insights as to how the formidable print company has morphed into a digital media company. YouTube has over a billion users, almost one-third of total internet users.

YouTube 136

YouTube Training Video Survey 136

Critical Mention

JANUARY 30, 2019

Marketing and PR professionals invest time and money on increasing brand awareness across a variety of media channels including television, radio, social media, online news and licensed print. As such, a platform that has the ability to monitor all of these channels should be an integral part of any media plan.

Media 60

Media Marketing Analytics Television 60

Critical Mention

MAY 7, 2020

Therefore, the frontrunner of news dissemination is television broadcast coverage. . Advertising budgets are tighter with the economy in a slowdown, but the increase in media consumption has opened the door to greater opportunities for organizations to make an impact through earned media.

Media 113

Media Radio Television Sports 113

Critical Mention

FEBRUARY 23, 2021

Among the major features on the roadmap this year are improved analytics with a new Google Analytics integration, improved social coverage with Instagram and integrated email distribution and reporting for the Media Contact Database. “As

Analytics 78

Analytics Technology Instagram Leadership 78

Critical Mention

APRIL 28, 2020

Critical Mention Analytics show that the New York Giants received the highest number of TV mentions by saved search over time. The Analytics Mention Meter from the Critical Mention platform demonstrates that the Philadelphia Eagles received 41.4% of the radio media coverage from the NFC East teams. 2020 NFL Draft: TV Results.

Radio 78

Radio Print Sports Media 78

Burrelles Fresh Ideas

OCTOBER 3, 2023

Where children’s television once reigned supreme as a vehicle for sales of kids’ brands, the marketing of children’s toys now often hinges on having the right social media influencer, many of them children themselves,” says Dr.

Brand 82

Brand Branding Marketing Ethics 82

Critical Mention

FEBRUARY 6, 2020

A native New Yorker, he originally began his career in journalism and later moved to marketing, discovering a passion for branding and analytics. Eric Lebowitz joined Critical Mention in 2018 as its Director of Marketing. In his spare time, Eric loves to play as much golf as possible at courses across the country.

How To 106

How To Media Radio Print 106

Critical Mention

JULY 16, 2019

A native New Yorker, he originally began his career in journalism and later moved to marketing, discovering a passion for branding and analytics. Eric Lebowitz joined Critical Mention in 2018 as its Director of Marketing. In his spare time, Eric loves to play as much golf as possible at courses across the country.

Media 76

Media Advertising Advertising Measurement 76

Beyond PR

OCTOBER 27, 2016

Ten years ago, I got my first taste when researching television journalists and learning about their specific beats (we called them beats then). I found myself not only managing media relations, but using other marketing tactics to reach our target audiences. I’ve loved communications from the moment I set foot in the industry.

Communications 40

Communications Tools Analytics Television 40

Cision

JUNE 22, 2017

Although PSAs have been around since World War II and have been a tactical public relations mainstay for decades, the methods of distribution and best practices for PSAs have definitely evolved over the years. Today, competition for attention can be fierce. Conversely, a longer version is appropriate for an organizations’ website.

Publicity 224

Publicity Real Estate Nonprofit Television 224

ImPRessions - Crenshaw Communications

NOVEMBER 2, 2016

That’s one reason the $5 million fundraise by AirPR, which builds analytics tools to measure PR’s impact, was notable in PR and technology startup circles. The media relations aspect of PR is largely based on personal relationships, human judgment, and experience — all excellent attributes, but they’re hard to scale.

Television 120

Television Interviews Engineering Tools 120

Critical Mention

JULY 22, 2020

Last week was one of the most exciting in Critical Mention history, as it marked the launch of our newly launched Media Contact Database. As we try to do with every product or feature we release, Critical Mention built this Media Contact Database with our present and future customers in mind.

Media 111

Media Data Local Tools 111

Critical Mention

MAY 13, 2020

Public relations, marketing and social media professionals must find ways to bring creativity to the forefront of their communication strategies. While everyone has their own methods of communication, it’s advantageous to expand communication skills by finding inspiration in the advice of other notable communicators.

Communications 78

Communications Radio Sports Social Media 78

Critical Mention

NOVEMBER 22, 2019

Earned media is among the most highly valued types of brand promotion, so organizations won’t want to miss miss out on the great opportunities it can bring. . What is Earned Media? Earned Media is publically gained content that is written about you or your brand without paid promotion or advertising. Share Tweet Share.

Radio 104

Radio Media Newspapers Sports 104

Beyond PR

JUNE 22, 2017

Although PSAs have been around since World War II and have been a tactical public relations mainstay for decades, the methods of distribution and best practices for PSAs have definitely evolved over the years. Today, competition for attention can be fierce. Conversely, a longer version is appropriate for an organizations’ website.

Publicity 71

Publicity Real Estate Nonprofit Television 71

Critical Mention

JUNE 8, 2021

This latest release from Critical Mention comes on the heels of a number of other significant feature adds, including a Google Analytics integration and Podcast Monitoring. The company continues to grow rapidly and set new benchmarks for revenue growth in 2021 and plans to use the expansion to continue delivering for customers.

Industry 78

Industry Radio Media Analytics 78

Sword and the Script

AUGUST 6, 2019

But before we dive in, please allow me a quick plug: Richard Carufel , the longtime editor of Bulldog Reporter , moderated and recorded the session on media relations in challenging times. It’s all part of the Earned Media Mastery online summit that Agility PR Solutions is hosting on August 22, 2019 – which just a few weeks away!

Marketing 63

Marketing Pitching Corporate Tools 63

Flatiron Communications

NOVEMBER 14, 2014

It drives up to 20 percent of traffic to news sites, according to figures from the analytics company SimpleReach. Anyway, Niche’s model works like this as The New York Times’s intrepid tech scribe Jenna Wortham recently reported: “Good thing social media did not exist during the era of ‘Mad Men.’

Media 34

Media Mobile Pinterest Journalism 34

Flatiron Communications

NOVEMBER 14, 2014

It drives up to 20 percent of traffic to news sites, according to figures from the analytics company SimpleReach. Anyway, Niche’s model works like this as The New York Times’s intrepid tech scribe Jenna Wortham recently reported: “Good thing social media did not exist during the era of ‘Mad Men.’

Media 28

Media Mobile Pinterest Journalism 28

Sword and the Script

DECEMBER 11, 2018

Facebook will be used more as a mass marketing tool, like a television station. There will be a surge of DIY programmatic media (DMP) usage, which costs more than social, making powerful third-party data libraries (better targeting than social ever had) available to savvy marketers for a higher cost. 32: Rachael Wolensky of ALM.

Social Media 91

Social Media Marketing Media Creativity 91