Deirdre Breakenridge

NOVEMBER 16, 2016

This is the challenge my friends at AirPR are solving, one data dashboard at a time. Those guys preach “data-driven PR” so that PR professionals and brand marketers get smarter about how and what they measure when a campaign comes to a close. You can’t argue with the data. It was subjective.

Data-Driven PR 150

Data-Driven PR Strategy Data Measurement 150

The Hoyt Organization

SEPTEMBER 8, 2023

Data And Analytics In the past, many businesses did not measure the impact of their PR strategies. Most brands would publish press releases and other online content and rely on hunches to measure the results. Today, companies expect more from their PR departments.

Trends 97

Trends Brand Branding Analytics 97

Shift Communications

OCTOBER 15, 2015

Unfortunately there is no silver bullet measurement tool. That does not mean we are left without resources to help define PR success and set the agenda for an even more data-driven PR program in the New Year. How do you make the most of that data? Check out our PR measurement tool. Derek Lyons.

Measurement 60

Measurement Data-Driven PR Analytics Data 60

Shift Communications

JULY 6, 2015

One of the most difficult challenges reporting and analytics face in public relations measurement is sentiment analysis. Machines attempt textual analysis of sentiment all the time; more often than not, it goes horribly wrong. How do you solve the problem of machine-generated sentiment analysis gone awry? Christopher S.

Analysis 60

Analysis How To Data Analytics 60

Onclusive

AUGUST 15, 2017

The PR metrics and PR data that are available to us today can help us do just that, but dealing with analytics is still a little scary to a lot of communicators. Being a good communicator doesn’t mean you can’t be data-driven. All data, whether it “makes you look good” initially or not, is valuable!

Data 170

Data Data-Driven PR Analytics Measurement 170

Deirdre Breakenridge

FEBRUARY 13, 2017

A Guest Post By Kelly Byrd, PR Engineer, AirPR. With the growth of PRTech options for Big Data tracking and measurement, a knowledge of and comfort with that science has become imperative for leading PR professionals. Being an employee of AirPR , I strongly believe that thoughtful use of data is essential to success.

Data 146

Data How To Big Data Engineering 146

Shift Communications

NOVEMBER 24, 2014

However, all of this data processing may not necessarily lead to any insights or any strategic changes; in many cases, we’ll be publishing massive quantities of shelfware that will go unseen. How do you make all of that analysis effort and time worthwhile? How do you avoid this problem? Vice President, Marketing Technology.

Analytics 155

Analytics Data-Driven PR Marketing How To 155

Sword and the Script

DECEMBER 21, 2021

Professionals across the globe share analysis and perhaps, aspiration, in offering up PR and marketing predictions for 2022. To put it another way, predictions are equal parts analysis and aspiration. PR grows more in demand. Data-driven PR. Brad Marley , Chief Storyteller, Yelram Media .

Marketing 214

Marketing Content Marketing Social Media Employee 214

Shift Communications

JUNE 12, 2017

The reason we struggle to answer this question, as an industry, is because we are unwilling to invest in the tools, techniques, and strategies that lead to sound, effective measurement. We use digital marketing tools in public relations to assess the quantitative impact of PR activity. The Root Cause of Lack of PR Impact.

Measurement 147

Measurement Data Study Advertising 147

Shift Communications

MARCH 12, 2018

I was asked recently what the most important metric, the most important thing to measure in PR is. It’s difficult to boil everything down to one number; the nature of attribution analysis is that there are often many variables which influence someone’s decision to buy something. Measure What Matters.

Measurement 107

Measurement SEO Policies Reputation 107

Shift Communications

MARCH 17, 2015

Automated marketing technologies rely heavily on the mimicry of the masses in social spheres to measure efficacy and the resonance of company messages in the market. Data-driven PR does not equate with programmatic thinking. Data-driven is just that—information drives the direction, moves us forward.

Data-Driven PR 60

Data-Driven PR Data Technology Print 60

Shift Communications

JUNE 25, 2018

Naturally, this includes a review of the company’s goals to ensure the program is supportive, trends/topics the client should continue to own, what worked and what hasn’t during the program, and new metrics to measure success. Are there topics that are resonating the most within the industry? Where is the white space (i.e. Amanda Munroe.

Analysis 94

Analysis Conference Data Exercises 94

Shift Communications

DECEMBER 21, 2018

Our top posts, the best of Q4 content of 2018, focused on earned media, Google Analytics metrics, and measuring PR success. 3 CATEGORIES OF PR AND EARNED MEDIA. HOW TO BEST MEASURE YOUR PR SUCCESS. Take note of these tools, metrics, and analysis tactics to measure your PR success for 2018.

Analytics 74

Analytics Google Measurement Data 74

Prohibition

FEBRUARY 14, 2023

It can also involve data -driven strategies, such as driving lead generation, maximising reach, and measuring the success of distribution strategies. Tech PR can be used to create positive brand awareness, enhance online reputation, and boost business profits. 3d hands holding a cell phone and pointing to the screen.

Strategy 62

Strategy Brand Branding Technology 62

Onclusive

APRIL 21, 2020

This week, we’re continuing our April blog series focused on helping communications teams to get the credit they deserve and the resources they need by making a key shift to data-driven PR and communications. However, you may find that further technologies are needed for proper communications measurement.

Data-Driven PR 362

Data-Driven PR Measurement System Data 362

Onclusive

APRIL 21, 2020

This week, we’re continuing our April blog series focused on helping communications teams to get the credit they deserve and the resources they need by making a key shift to data-driven PR and communications. However, you may find that further technologies are needed for proper communications measurement.

Data-Driven PR 362

Data-Driven PR Measurement System Data 362

Shift Communications

FEBRUARY 22, 2016

To find the truth in our data, we must keep going, keep digging. To defeat hidden correlations , we use tools like IBM’s Watson Analytics, which can perform multiple regressions, linear analysis of variance, and many other statistically complex operations to uncover hidden gems. Interference.

Data 60

Data Analytics Analysis Examples 60

Onclusive

MARCH 2, 2021

in the recent years with PR/Communications executives, leaders and, professionals across agency, in-house, education, research, collective groups and a number of Comm Tech data platforms. b) what if the PR/Communications team can’t accurately interpret/explain the nuances in the data analysis?

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Data Communications Data-Driven PR Analytics 312

Shift Communications

JUNE 22, 2015

The slope of the line is measured with a term named R-squared. Do the same level of data-driven analysis on your own content. R-squared is.61; 61; if you take the square root of r-squared, you get an r-value, which in this case is.781. What does that value mean? The generally accepted meaning of r values is: +.70

Social Media 60

Social Media Media Data LinkedIn 60

Shift Communications

FEBRUARY 13, 2017

However, one area where video-minded PR professionals fall short is how to measure the success of video communications. The old way of measuring video success was simple, if ineffective: how many views did our video receive? The Video Communications Measurement Funnel. Video Impact Can Be Measured! The Old Way.

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Video Measurement Communications How To 117

Newsfile

JANUARY 24, 2024

Data-driven PR Data-driven PR uses analytics to guide PR strategies. It focuses on media coverage, audience data and social trends to improve campaign effectiveness. Most decision-making in this approach is based on data and this drives greater campaign successes.

Trends 52

Trends Data-Driven PR Analytics Survey 52

Newsfile

JANUARY 30, 2024

Data-driven PR Trends PR pros are using data-driven analytics to guide PR strategies. In fact, about 50% of PR professionals spend a quarter of their time on measurement and reporting, and this trend is expected to continue. Engagement Metrics: Likes, shares comments on social media.

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Trends YouTube Video Social Media 105