NewsWhip

JUNE 2, 2020

25-50 employees. Turbine Labs, a new player in the marketing game, offers a fresh take on brand intelligence with a concentration on leveraging “small data” for big brands. Turbine Labs, a new player in the marketing game, offers a fresh take on brand intelligence with a concentration on leveraging “small data” for big brands.

Case Study 78

Case Study Study Viral Data 78

Prohibition

AUGUST 19, 2021

It is not uncommon for reputation issues to lurk on the internet indefinitely, to explode virally to an audience of millions, or to carry someone from public support to public criticism within the span of a few hours. Managing and maintaining your online brand is a necessity for everyone. The problem may not be with your brand.

Reputation 118

Reputation Google Crisis Management Engineering 118

NewsWhip

AUGUST 12, 2021

To illustrate this, we looked back at the public and media interest during the month of July to see what PR and branding lessons could be drawn from their efforts. . If there’s one thing to note about his comms strategy it’s this — Branson is his own brand ambassador, and he’s the best at it. Here’s what we learned. .

Facebook 97

Facebook Travel Instagram Viral 97

NewsWhip

DECEMBER 4, 2019

10,000+ employees. One of the problems faced today by Fleishman’s clients and other global brands, is tracking issues that affect or might impact their business, but are not necessarily core to it. If you’d like to explore putting NewsWhip to work for your brand or agency, please get in touch with us here. CASE STUDY.

Analytics 78

Analytics Case Study Data Reputation 78

Prohibition

JANUARY 24, 2022

What causes a crisis to go viral? The negative reaction caused by unplanned events can quickly snowball into a full-fledged mess, but that’s where a PR agency comes in to provide documentation, analysis and actionable advice to help companies handle their most sensitive high stakes situations with professionalism.

Crisis Communications 62

Crisis Communications Crisis Agency Communications 62

Cision

OCTOBER 16, 2017

I think some in the C-suite do know things like brand awareness are important and they kind of just feel it in their gut that it’s the right thing to do. We’re going to discuss the chatter about your brand among external sources, which is higher than ever, and that old chestnut about tightening budgets.

Media 202

Media Storytelling Technology Data 202

Prohibition

JANUARY 14, 2022

A PR crisis is a negative story about your brand that threatens the reputation of your organisation, causes reputational damage, or negatively impacts sales or stock value. In today’s world, a negative story about your brand or organisation could go viral in an instant. Your brand could be dragged through the mud.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Onclusive

JUNE 1, 2023

Forward-thinking brands are already embracing the strategic advantages that social listening tools can offer when it comes to managing brand reputation, crisis detection, and optimising comms strategy. Social media listening is fast becoming an essential part of the PR and Comms toolkit.

Strategy 370

Strategy Communications Reputation Measurement 370

NewsWhip

APRIL 19, 2022

In the first blog of our series that uses Home Depot as a guide for how brands can utilize NewsWhip Spike, we demonstrated how to monitor earned media about your brand in real time. The employee first made waves through a viral TikTok where she explained how she sleeps in her car and showers at a Planet Fitness.

Analysis 148

Analysis Viral Employee Crisis 148

The Resolution Blog

JANUARY 8, 2018

If only we had the perfect formula for content success… Oh wait…Content sharing and analysis heavyweights LinkedIn and BuzzSumo have just delivered it! Brand social activity into site content in real-time. Great free tool:Who else is bored with making brand logo wall images? But could these habits be holding us back?

Tools 136

Tools Publicity SEO Measurement 136

ImPRessions - Crenshaw Communications

MARCH 13, 2018

As a sort of “state of the communications field” analysis the CCI Corporate Communication Practices and Trends Study 2017 offered some fascinating insights into the challenges and trends noted by today’s top communicators. Major organizations can be shaken by a careless tweet or a viral customer complaint. Speed Kills.

Trends 199

Trends Corporate Employee Analysis 199

Onclusive

JULY 27, 2023

Increased Brand Visibility: A successful PR campaign can significantly boost brand visibility by securing media coverage in various outlets. In the end, it created a viral sensation, resulting in increased brand visibility and consumer engagement.

Tools 354

Tools Internal International Resources 354

PRSay

MARCH 11, 2019

In their annual analysis of trends in business and communications, the10company sees 2019 as a year of influence for employees and consumers. Whether you are an impassioned employee or a socially conscious consumer, internal and external audiences are making their voices heard as never before.”

Trends 151

Trends Communications Employee Enterprise 151

NewsWhip

JULY 23, 2020

This analysis includes English-language content from publishers, ranked by Facebook likes, shares, and comments to their web content, ranked by domain. There were also two highly engaged articles on landmark Supreme Court decisions for LGBTQ employees and DACA recipients respectively. million engagements. . Benedict Nicholson.

Facebook 167

Facebook Web Viral Journalism 167

Prohibition

DECEMBER 17, 2021

A crisis can negatively impact your brand and reputation on multiple levels if it’s left unaddressed. This is done to ensure that the brand and company are protected and that the issue is resolved quickly and in a positive manner. Keep your employees and other stakeholders safe during a crisis. Managers and supervisors.

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62

Sword and the Script

MARCH 15, 2022

This also works for viral content – like a retweet on Twitter. This includes key charts such as volume of coverage, share of voice, and sentiment analysis. Natural language processing (NLP) and sentiment analysis are white-labeled from outside companies including Google. Workspaces. click image for high resolution).

Tools 158

Tools Media Software Analysis 158

Buzzstream

MAY 2, 2024

I saw an extremely passionate and knowledgeable founder of an SEO tool who was putting in the extra hours and sweat to build the content strategy for his tool (while also serving as CEO, brand ambassador, and many other hats). I, on the, I think it was 12 brands that basically own Google search. That’s a good question.

Internal 62

Internal International Insurance Insurance 62

Stephen Waddington

AUGUST 27, 2018

Survey questionnaires were completed by approximately 5,400 senior executives, public relations practitioners and employees. This resulting qualitative data was reduced through a process of factor analysis into a single index of communication management. People have always talked about organisations and brands.

Communications 60

Communications Analysis Web Handbook 60

Contently - Strategy

DECEMBER 5, 2019

Brands spend large sums of money on content marketing. Brands are creating longer content, but there’s still room to improve the finish rate. Financial services companies also took strides compared to brands from other industries. Focus on employee education and advocacy. Here are our biggest takeaways.

Financial 83

Financial Industry Report Insurance 83

MaccaPR

MARCH 2, 2017

Where can public relations and marketing pros like you learn the best and worst times and days of the week to post branded content to Facebook or Twitter? It’s all guided by author Mike Stelzner, whose own personal branding with 149k Twitter followers deserves study. Among our faves: " 10 Proven Ways to Make Content Go Viral ”.

Blogging 48

Blogging Marketing YouTube Content Marketing 48

Prohibition

NOVEMBER 12, 2018

So when your brand offers any opinion related to a hot-button issue, you’re guaranteed to alienate at least one customer base and bring in another. Videos of people burning their Nike products went viral on social media with many customers announcing they will boycott the sporting brand. Know your audience.

Analysis 54

Analysis Viral Advertising Advertising 54