ImPRessions - Crenshaw Communications

OCTOBER 27, 2017

Maybe a pitch contains bad info, or a story is printed with a key fact wrong. An agency can help craft the most interesting version, something we tackled in a recent post. We recently heard of an agency “relieved of its duties” for a client based on a rather flimsy rationale. Proceed with caution! PR tales of terror.

Agency 136

Agency Pitching Construction Print 136

PRSay

MAY 26, 2020

It includes TV and radio spots, print ads, billboards, targeted digital ads, social media posts and email messages. The hospital system’s media team has also been busy arranging more than 30 interviews per week with local, regional and national media, and implementing virtual press conferences to share important messages.

Communications 191

Communications Crisis System Healthcare 191

MaccaPR

JULY 8, 2015

If you're a Vice President of Corporate Communications, Chief Marketing Officer or PR Director in Minnesota, there are only a handful of local business media outlets that you. With the exit of former editor Steve Mollman, the MaccaPR blog was pleased to interview the new editor-in-chief of. really care about - the monthly.

Interviews 48

Interviews Radio Journalism Newspapers 48

Cision

MARCH 22, 2016

In this interview, she discusses how she came to her success, what makes her choose to cover a story and how communication professionals can improve their pitching strategies. It’s frustrating when they take days to return a call regarding an interview with a client you are desperate to get a hold of. Rapid Fire Round.

Newspapers 120

Newspapers Pitching Interviews Writing 120

Shift Communications

DECEMBER 15, 2016

So when a colleague and I pitched a local McDonald’s news story, little did we know what was to come. After an aggressive media relations push, we began to pick up traction in the local market. On the day of the woman’s retirement party there were four broadcast stations and a number of print/online reporters on-site.

Print 60

Print Media Travel Wireless 60

Solo PR Pro

APRIL 8, 2021

Bernadette went on to hold positions at print publications like the Orlando Business Journal and worked as a website producer at a TV news station before deciding to make the jump to PR. When she first moved to Texas, Bernadette didn’t set out to create a PR agency right away. Pivoting from journalism to PR. Starting as a solopreneur.

Meeting 97

Meeting Journalism Employee Storytelling 97

Cision

FEBRUARY 18, 2016

In this interview, Bob Gold, founder, president and CEO of Los Angeles-based PR agency Bob Gold & Associates, shares his strategy for delivering the right message to clients and their customers at the right time. What do you think was the key factor in the agency winning that account? Good PR hinges on relationships.

Storytelling 120

Storytelling Local Video Measurement 120

OnePitch

SEPTEMBER 8, 2022

While she’s focused generally on consumer PR over her nearly 20 years in the industry, she’s had deep experience in food and beverage, restaurants, and retail communications while working at everything from boutique to global PR agencies in Chicago and Columbus. Read below for the entire interview with Megan: .

Pitching 98

Pitching Consumer How To Education 98

PR Fuel

MARCH 19, 2021

Your goal is to have the journalist contact you, which may result in a print/online article or TV/Radio interview. Including the city and state helps localize for regional coverage. If you want to compete with the national or global reach of major competitors, consider using an established press release agency.

Small Business 97

Small Business Writing Engineering Infographics 97

5W PR

JANUARY 8, 2019

Opening a new sustainable HQ or lab may warrant a press trip or “field trip” for aspiring young female scientists at local schools. The modern journalist creates content for print, digital and social media, has a successful blog on the side, a personal Instagram account and may even moonlight as a third-party beauty expert for TV segments.

Brand 74

Brand Branding Instagram Fashion 74

MaccaPR

MAY 23, 2018

What’s more, our Maccabee agency just hosted former Twin Cities Business editor-in-chief Dale Kurschner for a “Lunch N Learn” workshop to hear Kurschner’s perspective from his years spent on the receiving end of hundreds of PR pitches. If you have a story you know a local editor won’t want to miss, try a call. Consider the Medium.

Pitching 82

Pitching Print Journalism Local 82

Shift Communications

DECEMBER 1, 2016

A brief mention in a local blog, where client SteelHouse’s $2,000 vacation stipend was referenced, immediately struck me as PR gold. An interview took place, and the client was quoted in a story on a very strategic topic to Benefitfocus’ business. Both appeared in print, on the front page of USA Today’s Money section.

Strategy 60

Strategy Print Insurance Insurance 60

MaccaPR

SEPTEMBER 3, 2014

Chief marketing officers are in love with the idea of breaking a GUINNESS WORLD RECORDS® event record and having their brands bask in the seemingly viral eruption of TV, radio, print and online buzz that comes from that honor. Local TV segments on Kemps'' mammoth scoop aired in 181 out of 210 U.S. million worth of media coverage.

Viral 88

Viral Marketing Guidelines Local 88

Stephen Waddington

DECEMBER 30, 2019

The PR 2020 project was based on interviews with PR practitioners throughout the UK and the outlook for the forthcoming decade. Each corporate PRCA member will be expected to engage with a local school each year. The web was the most significant shift in publishing since the invention of the printing press in the 15th Century.

Government 103

Government Education Print Ethics 103

MaccaPR

FEBRUARY 25, 2015

We differentiate ourselves by doing ambitious, memorable stories that people cannot read anywhere else – original pieces that provide insight into the local business scene. Otherwise I try to follow the other local publications and whatever catches my eye.". Interviews Media Relations' Can you tell me about that?

Newspapers 48

Newspapers Journalism Real Estate Healthcare 48

Waxing UnLyrical

JUNE 2, 2011

In my last post I discussed the interview process – from the brand side – that brings a PR professional on board for a specific client (upscale gourmet food/dessert B2C). Since then, the person who came in second during our initial interview process now has the work. C: Local and national media. Communications.

How To 76

How To Pitching Local Interviews 76

PR Conversations

JULY 17, 2014

Although, if she’s really honest it started right back when she began in event management in the dark ages, totally inexperienced, organising a fashion parade for around 700 people for the local kindergarten fundraiser. A detour into interior design led to journalism in radio and print for around 10 years, before landing in PR.

Real Estate 71

Real Estate Local Government Internal 71

MaccaPR

AUGUST 26, 2015

Produced by Danish agency Lani Pixels, the animated film was lauded by Contently for surpassing more than one million views in less than a week. "By We went on to interview Helgeson, his son, his father, a half dozen retired employees and current leadership. The souvenir booklet - a 40-page document with a “Which Came First?”

Corporate 48

Corporate Examples Storytelling Brand 48

Journalistics

MARCH 2, 2013

You may want to take on a client of your own to start gathering work examples – consider helping out a family or friend with their business, or volunteer for a local non-profit organization or church. Writing proficiency will be the difference between you getting a second interview and a rejection letter. Second, Internship Experience.

Pinterest 52

Pinterest Writing Interviews Social Media 52

MaccaPR

DECEMBER 19, 2016

The latest content marketing trend our PR agency is seeing is the move toward less content creation and more content promotion. Also, our agency has found success in syndicating our authored articles on industry sites, such as the Bulldog Reporter Thought Leaders blog.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

ZudePR

MARCH 22, 2018

H: What about the print quality? However, I spent most of the time working at my local health club for the sociability. Before going to sleep by 22:00 latest, I made sure that everything was ready to smooth my way out of the door in the morning, including clothes, anything I needed to print out, and any reference books I needed. *

Writing 83

Writing Google Blogging Exercises 83