ImPRessions - Crenshaw Communications

JANUARY 12, 2018

A recent study by the Association of National Advertisers (ANA) and the USC Center for Public Relations found that marketers plan to increase staffing and overall spending on public relations over the next five years. Allow the agency creative freedom. This is good news for clients and PR firms alike. No laurel-resting here!

Publicity 256

Publicity Brand Branding Storytelling 256

Stephen Waddington

JULY 16, 2021

It is no surprise that demand for public relations roles is booming. Organisational leaders turned to internal communication teams because they recognised the critical role of communication in engaging with staff. The furlough scheme and home working meant that internal communicators had to adapt how they communicated.

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Publicity Government Crisis Employee 199

The Hoffman Agency

APRIL 20, 2023

As my time as a Hoffman intern draws to an end, I am both excited for the future and fulfilled by what I was able to learn in these past three months. And I never wanted to waste the chance to gain practice and proficiency in anything public relations related! The post An Intern Retrospective appeared first on The Hoffman Agency.

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Internal International Storytelling Agency 36

Deirdre Breakenridge

DECEMBER 4, 2018

Youth engagement through the art of digital storytelling. Digital storytelling has become a key tool for many organizations to engage with their audiences and stakeholders. Here are some storytelling tips that will help your organization empower young adults to create change: Tip #1: Use the right platform.

Nonprofit 240

Nonprofit Storytelling Instagram Social Media 240

ImPRessions - Crenshaw Communications

FEBRUARY 7, 2023

But the impact of public relations is most relevant to those in that C-suite – or at least, it should be. The role of public relations may not be top of mind. Here are some key areas where public relations can make a difference. But marketing and public relations are two very distinct functions.

Leadership 182

Leadership Reputation Internal International 182

PRSay

SEPTEMBER 10, 2019

But one surefire way to stand out from your competition is with excellent video storytelling. I’ve spent more than 20 years honing video storytelling skills with my team at MediaSource. So when you’re considering video storytelling, here are four key steps, from strategy to assessment: 1. Evaluation.

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Storytelling Video Strategy Analytics 117

Agility PR Solutions

OCTOBER 18, 2023

Since tech brands (among many others) rely on marketing data to guide funnel optimization and user experience, it’s a logical conclusion that those companies are able to improve internal processes and outcomes thanks to marketing insights.

B2B 112

B2B Technology Marketing Storytelling 112

Ishmael's Corner

DECEMBER 15, 2023

The Art Of Storytelling In Business Communications And Public Relations. At the core, the most important factor in the success or failure of an international PR campaign comes down to mentality. Techniques For Effective Business Communications. But these are supporting pieces.

Communications 78

Communications Storytelling Internal International 78

Onclusive

NOVEMBER 8, 2023

Our job descriptions tell us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D. Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix. What do the responsibilities of PR really entail, though?

Training 195

Training Media Training Reputation Crisis Communications 195

5W PR

JUNE 23, 2022

When a company starts investing and engaging with the target audience using a long-term public relations campaign, it can generate a lot of positive results and a great return on investment. The best way to go about doing that is by utilizing the right strategies for a public relations campaign. Simplicity.

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Publicity Reputation Technology Industry 88

Onclusive

AUGUST 22, 2017

Our job descriptions tells us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D. Far from just managing a digital Rolodex, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix. Internal Communications.

Media Training 397

Media Training Crisis Communications Conference Training 397

5W PR

OCTOBER 9, 2023

However, effectively engaging in international public relations requires a strategic approach that considers cultural nuances, local preferences, and diverse media landscapes. Local partnerships Collaborating with local PR agencies, influencers, and media outlets can provide invaluable insights and connections.

Strategy 78

Strategy Brand Branding How To 78

Stephen Waddington

MAY 3, 2022

Public relations practice operates along a spectrum of theoretical ideologies from defensive to organisational conscience. There is no universal theory of public relations. Organisations is used throughout this blog post as a catch all phrase for charitable, corporate, public sector entities. Seven ideologies are set out below.

Publicity 112

Publicity Construction Corporate Study 112

Onclusive

AUGUST 9, 2021

Our job descriptions tell us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D. Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix. Internal Communications. later as our roles evolve. “PR

Training 370

Training Media Training Reputation Crisis Communications 370

5W PR

MAY 27, 2022

The global robotics market is constantly growing which gives plenty of businesses great opportunities for various public relations efforts. Storytelling. The post Public Relations Strategies for Robotics Companies appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

Company 88

Company Strategy Publicity Real Estate 88

The Hoffman Agency

FEBRUARY 9, 2021

By Avni Gupta, Intern. Picture this: a recent college graduate with a passion for storytelling and flair for writing searching for a job amid a global pandemic. Enter me: an intern at The Hoffman Agency, ready to dive deep into the world of media relations and social media for AI, robotics and semiconductors.

Agency 68

Agency Internal International Storytelling 68

Onclusive

DECEMBER 6, 2019

This awards event celebrates the best of the best corporate, agency, nonprofit, and education teams, and the work they produced during the entry period. International Association of Business Communicators (IABC) World Conference . Public Relations Society of America (PRSA) International Conference. Dates: March 19, 2020.

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Conference Marketing Case Study Measurement 329

Stephen Waddington

NOVEMBER 19, 2017

Here’s my analysis of the opportunities and challenges that I believe public relations faces in the next 12 months. This is an article and deck about the outlook for public relations and social media in 2018. I’ve also published a blog of key international events in the public relations calendar as part of the project.

Publicity 164

Publicity Ethics Data Community 164

Waxing UnLyrical

NOVEMBER 9, 2016

The public relations industry, maybe above all other industries, loves its buzzwords. Currently, PR professionals are still in love with the concept of “storytelling.” ” Your public relations must be engaging and therefore must tell a story. ” Reports of the death of storytelling are not new.

Storytelling 87

Storytelling Measurement Ethics Web 87

Ishmael's Corner

DECEMBER 8, 2021

The Art Of Storytelling In Business Communications And Public Relations. At the core, the most important factor in the success or failure of an international PR campaign comes down to mentality. Techniques For Effective Business Communications. But these are supporting pieces.

Communications 106

Communications Storytelling Internal International 106

Ishmael's Corner

DECEMBER 16, 2020

The Art Of Storytelling In Business Communications And Public Relations. So it’s been for international companies this year as the pandemic and a volatile political climate force executives to navigate a communications environment unlike any in history. Techniques For Effective Business Communications.

Communications 162

Communications Storytelling Internal International 162

The Hoffman Agency

AUGUST 26, 2021

By Claire Askew, Intern. As I entered college however, I learned very early on that while I may love the rewarding side of educating, I prefer to work in team environments such as in an agency setting. This is where my passion for public relations (PR) was born. I consider myself an extrovert, as I have a passion for people.

Agency 36

Agency Education Storytelling Internal 36

The Hoffman Agency

APRIL 6, 2020

According to Matthew Lynley , who graciously instructed the Hoffman team and guests in the power of data-driven storytelling, this is because there is more data than ever before. Why use data-driven storytelling? That’s in fact one of the key things Matthew highlights as something to avoid when getting into data-driven storytelling.

Storytelling 53

Storytelling Data Journalism Resources 53

PRSay

NOVEMBER 7, 2019

I’ve had many opportunities in my 20-plus years in public relations, and plenty of stories to go with them. Air Force, where he spent most of his career in public affairs. Then, after his liberation from the Stalag Luft I prisoner of war camp, he spent 41 years in public affairs. My 94-year-old grandfather, C.B. Just show up.

Public Affairs 149

Public Affairs Publicity Newspapers Storytelling 149

PRSay

JULY 26, 2022

Deeptie Sethi is a global brand and communications specialist helping businesses leverage the power of public relations and communications-leading strategic planning, media relations, brand and reputation management, crisis management and effective advocacy programs. July is Global Affairs Month at PRSA. Learn more about the programming here.

Local 109

Local Crisis Management Internal International 109

5W PR

OCTOBER 31, 2023

10 Networking Events for PR Professionals In the fast-paced world of public relations (PR) and marketing, staying updated with the latest trends, technologies, and strategies is vital. International Journalism Festival The International Journalism Festival in Perugia, Italy, is Europe’s largest annual media event.

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Conference Nonprofit Education Healthcare 78

The Hoffman Agency

JUNE 1, 2021

Well, I can confirm that time has flown – it’s truly mind-boggling that three months ago, I was just beginning my journey here at The Hoffman Agency. Everyone at Hoffman is treated as an equal and even as an intern, my voice was never suppressed but was listened to by the whole team. They say time flies when you’re having fun.

Storytelling 36

Storytelling Writing Internal International 36

The Hoffman Agency

AUGUST 23, 2022

From songwriting on my back porch as a kid to telling my little sister improvised tales of castles and princesses before bed, I have always been a storyteller. I wanted my stories to be read, to impact people and to foster action; this drive led me to journalism and eventually, public relations. By Jaden Gill, Account Coordinator.

Storytelling 36

Storytelling Community Industry Transportation 36

Konnect Agency

NOVEMBER 16, 2022

What does this mean for brands and public relations? as an internal gut check. On the opposite end of the spectrum, humanizing videos and real-life testimonials that tug at the heartstrings can be impactful storytelling tools too. Other Considerations a PR Agency Keeps in Mind. Looking for a forward-thinking PR agency?

Video 52

Video Agency Viral Nonprofit 52

The Hoffman Agency

JULY 30, 2020

By Cheyenne Shen, Intern (Taiwan). I can still recall how excited and clumsy I felt when I learned I was accepted to the internship program I’d applied for – and even more so when I embarked on my 12-month expedition at The Hoffman Agency Taiwan office. But face it — back then I had no idea what tasks PR interns perform.

Agency 36

Agency Storytelling Internal International 36

Ishmael's Corner

JULY 1, 2021

The Art Of Storytelling In Business Communications And Public Relations. I came across this photo of Heather and my parents rambling the streets of Singapore a few years ago to celebrate the Agency’s 20th anniversary of operating in the region. Techniques For Effective Business Communications. Sure, our expertise.more.

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Storytelling Agency Communications Publicity 103

ImPRessions - Crenshaw Communications

JANUARY 3, 2019

Senior executives who do not make themselves available for internal reviews, or who don’t participate as corporate spokespersons where needed are sending a message that the program isn’t important, which can hamstring the PR team’s efforts. See our earlier article on how PR agencies set budgets and billing. And they’re worth it.

SEO 178

SEO Storytelling Product Launch Measurement 178

PRSay

AUGUST 14, 2019

In anticipation of his keynote address at PRSA’s 2019 International Conference in San Diego on Oct. I worked for my school newspaper, and when I joined the Marines I was a public affairs officer. How did your time in the Marine Corps prepare you for agency and corporate life? And all those things come into play at an agency.

Internal 66

Internal International Conference Public Affairs 66

Onclusive

JANUARY 25, 2019

International Association of Business Communicators (IABC) World Conference. Public Relations Society of America (PRSA) International Conference. The annual conference for the Arthur Page Society brings together a professional association for senior public relations and corporate communications executives. PRWeek Awards.

Conference 256

Conference Content Marketing Marketing Internal 256

Stephen Waddington

NOVEMBER 26, 2018

It’s a series of fairy tales that celebrates 21 larger than life characters helping the public relations industry in the UK to grow and thrive. Fairy tales are one of the most original forms of storytelling, a way of sharing stories from generation to generation, often with an important message.

Publicity 76

Publicity SEO Education Community 76

Landis PR

SEPTEMBER 21, 2023

Landis Communications’ president Sean Dowdall appeared on the Public Relations Global Network (PRGN) podcast to discuss how he runs the agency as a values-aligned company. Sean is in conversation with Abbie Fink from partner agency HMA Public Relations. Values-aligned is more than outcomes.

Company 64

Company Employee Community Healthcare 64

Ishmael's Corner

AUGUST 20, 2017

The Art Of Storytelling In Business Communications And Public Relations. By Gerard Smith, Intern, The Hoffman Agency. The post Fast Company and WIRED Offer Top-of-mind Takes on Tech Trends and PR appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications.

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Trends Company Storytelling Internal 124