Shift Communications

JUNE 22, 2015

On virtually every site you visit on the Internet, you’ll find social media sharing icons. We just want to prove or disprove a positive association between social media shares and page views. Let’s first get our data. The slope of the line is measured with a term named R-squared. R-squared is.61;

Social Media 60

Social Media Media Data LinkedIn 60

Shift Communications

DECEMBER 4, 2017

In this series, we’ll examine some of the major trends we see ahead and how PR practitioners of all stripes should prepare. Disruption happens to industries measured in weeks and months rather than years or epochs. Hyper-Segmentation of News Means Hyper-Segmentation of PR. Part 5: Social Media. The Big Picture.

Trends 161

Trends Publicity SEO Advertising 161

Shift Communications

OCTOBER 30, 2014

At this year’s Social Media Success Summit, I had the opportunity to teach an advanced marketing and communications analytics session. One of the ideas I shared was looking beyond just the data that comes out of the box from tools like Google Analytics, Facebook insights, etc. Today you have 110.

Analytics 161

Analytics Data-Driven PR Data Facebook 161

Shift Communications

NOVEMBER 5, 2015

COO Sheryl Sandberg emphasized the importance of video ads on Facebook, from measuring them with brand lift and conversion lift technologies to integrating video ads with television and other media platforms. The post State of Social Media Q3 2015: Facebook has 1.5 Are you ready for this level of technology?

Facebook 60

Facebook Social Media Mobile Video 60

Shift Communications

NOVEMBER 5, 2015

COO Sheryl Sandberg emphasized the importance of video ads on Facebook, from measuring them with brand lift and conversion lift technologies to integrating video ads with television and other media platforms. The post State of Social Media Q3 2015: Facebook has 1.5 Are you ready for this level of technology?

Facebook 60

Facebook Social Media Mobile Video 60

Shift Communications

NOVEMBER 5, 2015

COO Sheryl Sandberg emphasized the importance of video ads on Facebook, from measuring them with brand lift and conversion lift technologies to integrating video ads with television and other media platforms. The post State of Social Media Q3 2015: Facebook has 1.5 Are you ready for this level of technology?

Facebook 60

Facebook Social Media Mobile Video 60

Shift Communications

JUNE 8, 2015

Rather than just wing it or have a purely canned talk that may not be relevant to the audience and the event, we can look to data. Let’s dig into what a data-driven public speaking strategy would look like as part of your overall data-driven PR program. Measurement. What’s the goal?

Data 60

Data Publicity Data-Driven PR How To 60

Shift Communications

JUNE 12, 2017

The reason we struggle to answer this question, as an industry, is because we are unwilling to invest in the tools, techniques, and strategies that lead to sound, effective measurement. We use digital marketing tools in public relations to assess the quantitative impact of PR activity. The Root Cause of Lack of PR Impact.

Measurement 147

Measurement Data Study Advertising 147

Shift Communications

NOVEMBER 20, 2017

Naturally, as one of the first-ever social media agencies, we wanted to understand the impact of the doubled character limits. Finally, let’s look at the post-beta period: What we see is no relationship between any engagement measure and tweet length, in any time period. Which industries/groups are doing so?

B2C 103

B2C Airlines Pharmaceuticals B2B 103

Shift Communications

JANUARY 2, 2017

What’s in stock for us as practitioners, as agencies, as companies seeking to build awareness, reputation, and trust? We public relations professionals, whether in house at a brand or at an agency, must take ownership of our audiences. Dark Social and Influence. Let’s see if we’re ready for them. Content Shockwave.

Trends 83

Trends Publicity Analytics Software 83

Shift Communications

APRIL 2, 2015

years working on the technology PR team. The Agency had just sprouted a marketing technology team arm, and I had been itching to learn more in that area for some time. I was already starting to see the need to integrate our traditional PR practices with marketing tech. I spent the first 3.5 Get to know them! Amanda Grinavich.

Marketing 60

Marketing Data-Driven PR Analytics Training 60

Shift Communications

AUGUST 25, 2017

Success is more than just clicks; it’s also SEO, social shares, engagement and quality of content. How can all of this be measured and analyzed? SCALE is a cloud based software designed to close the data gap when analyzing how well content performs. Data-driven approaches are proven to provide the best results.

Data 92

Data SEO Guidelines Advertising 92

Shift Communications

JUNE 25, 2018

Naturally, this includes a review of the company’s goals to ensure the program is supportive, trends/topics the client should continue to own, what worked and what hasn’t during the program, and new metrics to measure success. What are the themes discussed the most during a conference on social media? Amanda Munroe.

Analysis 94

Analysis Conference Data Exercises 94

Shift Communications

DECEMBER 31, 2015

Our top posts from the fourth quarter of 2015 focused on best and worst times for press releases, connecting PR and sales, and measuring PR for 2016 planning. Ah, the question on every PR pro’s mind. That’s why we collected the key understandings needed to explain the profitability of PR to a sales team.

Measurement 60

Measurement Tools Agency Blogging 60

Shift Communications

JUNE 6, 2016

We’ll examine the different advertising channels available to us; channels such as social media, display advertising, pay per click, and native advertising. In the final part of the series, we’ll review measurement methods for both advertising and public relations to guide our data-driven efforts. Christopher S.

Advertising 60

Advertising Advertising Publicity Infographics 60

5W PR

JUNE 6, 2022

Companies can improve their overall PR campaigns by utilizing social media strategies, content strategies, marketing strategies, and plenty of other elements that can help them make their personal last messages reach their target audiences at the right time.

Trends 88

Trends Data SEO Consumer 88

Shift Communications

DECEMBER 30, 2015

Let’s jump in: How to Choose a PR Strategy: Part 1 of 6. The hot topic in PR is always strategy. SHIFT honed in on creating a way to choose a PR strategy based on visible, measurable criteria and a meta-strategic framework. Everyone’s favorite blue bird is here to stay, so harness its power for your PR.

Twitter 74

Twitter Pitching Facebook Data 74

Shift Communications

MAY 14, 2015

At SHIFT we’re big proponents of data-driven PR. We’re constantly pushing clients and prospects to embrace elements such as Google Analytics, Twitter advertising, measurement beyond pure clicks and the like. appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin.

B2B 60

B2B Marketing Construction Analytics 60