ImPRessions - Crenshaw Communications

OCTOBER 18, 2022

At a top PR agency , winning a new client is when the real work starts. But, in many cases, a quick start for a new campaign or client helps build a long and successful relationship. And, that positive word of mouth, in turn, can lead to a valuable reputation for good work and more wins in the future. Pay attention to details.

How To 203

How To Case Study Meeting Pitching 203

ImPRessions - Crenshaw Communications

OCTOBER 18, 2022

At a top PR agency , winning a new client is when the real work starts. But, in many cases, a quick start for a new campaign or client helps build a long and successful relationship. And, that positive word of mouth, in turn, can lead to a valuable reputation for good work and more wins in the future. Pay attention to details.

How To 203

How To Case Study Meeting Pitching 203

NewsWhip

JUNE 10, 2021

Building a framework for reputation management: Christopher Rivera @ Samsung. Christopher Rivera, Director of Reputation & Risk, Samsung Electronics America. Chris Rivera has led as the Director of Reputation & Risk at Samsung Electronics America for more than three years. The reputation and risk landscape| Jump to text.

Reputation 78

Reputation Crisis Management Crisis Enterprise 78

ImPRessions - Crenshaw Communications

MARCH 14, 2017

In our own informal polling on how to improve the client-agency experience, the desire to create a better public relations RFP process was near the top of the list. Typically agencies feel potential clients create unwieldy RFPs that don’t necessarily generate the most relevant information for clients who want the best agency partner.

Meeting 191

Meeting Agency Creativity Case Study 191

Prohibition

AUGUST 2, 2023

Lastly, influencer marketing allows brands to showcase their products in an engaging and creative way. By working with influencers, drink brands can tap into this creativity and create unique and memorable campaigns that resonate with consumers. Proactively manage any potential crises to protect your brand’s reputation.

Brand 62

Brand Branding Reputation Consumer 62

The Resolution Blog

JANUARY 31, 2020

Reputation is important in the PR world, so of course you want to get a few wins under your belt. Have a Clear Objective and Strong Creatives… Karan Chadda : “For the entries I’ve seen, the outstanding ones have had a clear objective and measured specifically against it. What’s not to like? unless they are presented as proof/evidence.

Measurement 156

Measurement Case Study Creativity Course 156

The Resolution Blog

DECEMBER 16, 2015

Whether it was helping clients understand digital skills and knowledge at Edelman and Weber Shandwick; designing digital transformation programmes for clients while at We Are Social or now working as an independent consultant the issues of planning and driving innovation within PR agencies has always been front of mind.

Case Study 120

Case Study Agency Creativity Study 120

Stuart Bruce

NOVEMBER 10, 2017

New York advertising agency McCann boasts on its website about the awesome creativity of its guerilla campaign that saw it sneak in the middle of the night to drop off without permission the statue of a girl to face up the famous Wall Street charging bull. At last a testosterone-fuelled Wall Street firm was doing the right thing.

Case Study 99

Case Study Crisis Communications Corporate Leadership 99

Prohibition

JANUARY 4, 2023

So, for instance, live streams, podcasts, and interviews can be used to support press releases and brand messaging when it comes to outreach to strengthen brand reputation and the campaign message. PR campaigns can be used in different ways to target media, whether that’s a blog, case study, or creative content.

Digital PR 62

Digital PR Strategy How To Marketing 62

Sword and the Script

JANUARY 31, 2023

“Factmata uses AI to identify and track narratives online through articles, blogs, tweets and other social chatter, highlighting the ones that could either help or hurt brand reputation and value.” The reputational aspect of media monitoring is something Signal AI has already been doing for a while – and they are very well-funded.

Software 78

Software Case Study Technology Tools 78

Prohibition

AUGUST 1, 2023

Benefits of PR for Vegan and Vegetarian Brands Food PR plays a vital role in enhancing the visibility and reputation of vegan and vegetarian brands. The future of food PR lies in creative storytelling, innovative campaigns, and a continuous commitment to ethical, sustainable, and delicious plant-based alternatives.

Brand 62

Brand Branding Ethics Storytelling 62

wiredPRworks

FEBRUARY 12, 2018

The results you get from consistently focusing on PR (personality + reputation) can dramatically increase your visibility, reach and success, almost overnight." - Barbara Rozgonyi. Reputation: Manage Your Most Precious Asset. Case Study: How to Take Over Event News. Without Panoramic PR everything is blah, blah, blah.

Case Study 40

Case Study Conference Reputation Small Business 40

The Resolution Blog

JANUARY 8, 2018

The content you should be creating 2018 plans are underway and creatives are about to be brought to life. When I left comms agency work for PR technology I felt I had to unlearn many of the techniques I’d built up over 13 years. It’s a case study of how SEO hugely increased traffic to the publication and how content strategy led this.

Tools 136

Tools Publicity Measurement SEO 136

Wildfire

AUGUST 1, 2018

As PR agencies go, Wildfire is unashamedly nerdy. While we are a group of creatives in a beautiful riverside boathouse in suburban London, we’re also bunch of mad scientists who like to conduct experiments on all aspects PR — and we like having a logical, methodical approach to our work. PR has a reputation of being beastly to measure.

Measurement 49

Measurement Analytics Google Agency 49

Prohibition

JULY 3, 2018

Reading the latest news, being efficient in the art of self-promotion and a CV overflowing with creativity are just some of the things that can help you get your big chance. Research and Learn Case Studies. Even better, learn some case studies of the company you are going to meet – what do you like about them?

Case Study 54

Case Study Interviews Study Social Media 54

Prohibition

JULY 3, 2018

Reading the latest news, being efficient in the art of self-promotion and a CV overflowing with creativity are just some of the things that can help you get your big chance. Research and Learn Case Studies. Even better, learn some case studies of the company you are going to meet – what do you like about them?

Case Study 48

Case Study Interviews Study Social Media 48

Doctor Spin

MAY 21, 2023

Are you considering hiring a public relations agency? Collaborating with a great PR agency could be your secret weapon. many different types of PR agencies, let me give you the basic rundown on how to get it right. How To Work With PR Agencies II. The Benefits of a Public Relations Agency III. Retainer PR agency.

Agency 52

Agency Publicity Public Affairs Crisis Communications 52

PR in High Definition

JUNE 28, 2022

Put simply: when it comes to building reputations, shrinking media pools are becoming a bigger problem. On the PR agency side, the shrinking media pool has an obvious effect – it’s harder to secure the coverage our clients want. But there are numerous other ways to shape an organisation’s reputation, aside from media relations.

Reputation 62

Reputation Media SEO Case Study 62

Karen Freberg

JUNE 24, 2017

Being in PR, you pretty much covered all of the campaigns that were featured in the festival for brands and agencies. This is one of the things that is great to see are some of the campaigns that were submitted by brands, agencies, and professionals to be considered for a Cannes Lion Award. This is where we fast forward to last year.

Education 40

Education Conference Social Media Sports 40

Prohibition

DECEMBER 17, 2021

A crisis occurs when there is a severe risk or threat to the reputation, business, and organisational viability. A crisis can negatively impact your brand and reputation on multiple levels if it’s left unaddressed. Be flexible and creative. Crisis communications is an important aspect to tackle as a business owner.

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62

Onclusive

JUNE 29, 2018

How and when your brand responds to the press is crucial to saving your brand’s reputation. KFC is apologized with a creative stunt: rearranging its name to spell “FCK” in a full-page ad in top newspapers. Companies in crisis: A case study in navigating treacherous waters.

Crisis 186

Crisis How To Brand Branding 186

5W PR

NOVEMBER 24, 2022

Not only that, but according to case studies, over 100.000 people have utilized the Instagram shopping feature each month, and they tend to use the platform early on in their buying journey. The post Promoting a Business on Social Media appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

Social Media 88

Social Media Instagram Media Advertising 88

ImPRessions - Crenshaw Communications

MARCH 28, 2017

” This enables teams to better identify what works and what doesn’t, creating more fruitful agency-client partnerships. More PR agencies today are designating a measurement guru on its team to own analytics. The report can also serve as the basis for creating case studies and award entries.

Measurement 120

Measurement Study Data Agency 120

Buzzstream

FEBRUARY 3, 2021

What I wasn’t initially anticipating within the field is the creativity, anticipation and thrill it entails when conceiving campaigns, writing pitches and landing links. Improving their brand awareness and reputation. Case studies. These are: Improving a client website’s rankings. Statistics.

Digital PR 170

Digital PR Industry Strategy Film 170

Cision

JULY 5, 2016

Our talented leadership team—among the best with whom I’ve ever worked–also positions us well to serve clients, both proactively and reactively, in building, strengthening and defending their reputations. What are the biggest marketing mistakes brands make? There are two very common mistakes I see on an almost daily basis.

Nonprofit 227

Nonprofit Crisis Viral Groups 227

Sword and the Script

JANUARY 1, 2019

Across segments, the median for 2018 came in like this: corporate: $132,000; agency $88,000; non-profit: $78,300. 4) 3 Cases Studies of Augmented Reality in B2B Marketing [UML]. 6) Is Creativity a Skill or Talent? This is another good piece from the Unscripted Marketing series focused on creativity.

Content Marketing 60

Content Marketing Survey B2B Google 60

Beyond PR

MARCH 30, 2018

Today, most agency executives only seem to agree on what the limits of AI in PR will be. Teams employing AI handling external communication would be wise to have plans to manage reputation should anything go awry,” he wrote. Source : Automated Insights Associated Press Case Study . The Industry Take On AI So Far.

Publicity 85

Publicity Training Technology Data 85

Waxing UnLyrical

OCTOBER 7, 2019

Case studies. People are more eager to trust content from reputable sources. Improves brand reputation. With many struggling to manage content marketing, many brands hand over a majority of these responsibilities over to agencies, such as SEtalks , to handle the various aspects of digital marketing. White papers.

Content Marketing 93

Content Marketing Marketing Infographics Consumer 93

Buzzstream

MARCH 13, 2024

In both cases, the goal is to drive links to boost rankings and site traffic. But, where SEO focuses mainly on quantitative metrics, digital PR can push more qualitative goals like brand reputation, which overlaps with traditional PR. Tip: Brands get creative and overlap hero content types. Let’s take a look at this overlap.

Digital PR 71

Digital PR Construction Case Study SEO 71

Communications Conversations

FEBRUARY 10, 2015

That is, the brand that companies create to drive value, revenue and reputation. Without a huge agency behind the work, who’s going to write all those scintillating case study posts? However, we don’t talk nearly as much about “employer brands.” For one, it’s not sexy.

Social Media 60

Social Media Brand Branding Media 60

Buzzstream

NOVEMBER 10, 2020

This can be as simple as “with new speeding laws and traffic fines being announced last month [brand name] conducted a study to discover X”, but it still gives them a reason as to why their Editors should allow it to be written up, and why readers may be interested in reading it. . Include expert commentary and case studies.

Pitching 164

Pitching Writing Digital PR How To 164

Cision

MAY 21, 2015

Mitch Joel will unravel the complex world of digital marketing and social media with the perspective of a digital marketing agency. Stay tuned to see how this interactive agency is making a digital difference. He’ll also show you what’s working for other business writers by bringing you real case studies from the field.

Social Media 120

Social Media Marketing Pinterest Media 120