ImPRessions - Crenshaw Communications

OCTOBER 20, 2021

Product awards confer invaluable third-party endorsements because they feature a real-world case study of the solution’s use in the field. If you have a PR agency, definitely get them to do it! For info on what makes up a great case study , see my earlier post. Where should I look to find the good award targets? .

B2B 295

B2B Industry Company Case Study 295

Sword and the Script

NOVEMBER 8, 2022

Two different PR tech vendors have launched Corporate PR indices; one tracks corporate reputations and the other tracks risk exposure to misinformation . One aims to track corporate reputations and the other to track the risk exposure corporations face from misinformation. Signal AI launches a corporate reputation index.

Corporate 78

Corporate Reputation Case Study Employee 78

Victorious PR

FEBRUARY 4, 2023

For real estate companies, reputation management is an essential part of doing business. In a competitive industry, it is important to build a strong reputation that potential clients trust and respect. Let’s check out some of the top reasons for the importance of PR in Real Estate and how it can manage their reputation effectively.

Real Estate 52

Real Estate Reputation Company Publicity 52

PR in High Definition

JUNE 28, 2022

Put simply: when it comes to building reputations, shrinking media pools are becoming a bigger problem. On the PR agency side, the shrinking media pool has an obvious effect – it’s harder to secure the coverage our clients want. But there are numerous other ways to shape an organisation’s reputation, aside from media relations.

Reputation 62

Reputation Media SEO Case Study 62

Landis PR

MARCH 6, 2023

Photo courtesy of Pixabay Prepare for your Search Before beginning your search for a PR agency, it’s vital that you and your team make a list of your needs and define why you are looking for an agency in the first place. Hiring an agency is a partnership – you’ll have to dedicate time to it. In-person meeting?

Agency 52

Agency Public Affairs Case Study Crisis Communications 52

Onclusive

NOVEMBER 8, 2023

Companies often hire specialized agencies on a project basis to assist with specific repositioning or market research. The PR pro may train spokespeople themselves or hire an outside agency or consultant to lead a one-time session. Practicing diligent social listening is a key part of managing a brand’s reputation.

Training 195

Training Media Training Reputation Crisis Communications 195

Shift Communications

JULY 26, 2017

However, as someone whose reputation influences his business, he can’t afford to sit idly by and hope that this all blows over. cta] The post Speed Matters in a Crisis Situation: Shark Week Case Study, Part 3 appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin.

Case Study 101

Case Study Crisis Study Crisis Communications 101

Onclusive

AUGUST 9, 2021

It’s not uncommon for specialized agencies to be hired on a project basis to help with specific repositioning or market research. The PR pro may train spokespeople themselves or hire an outside agency or consultant to lead a one-time session. Practicing diligent social listening is a key part of managing a brand’s reputation.

Training 370

Training Media Training Reputation Crisis Communications 370

Solo PR Pro

AUGUST 14, 2018

Reputation management has been a recent topic of discussion in our Solo PR Premium Member Facebook Group (Shameless plug, if you’re a solo, this alone is well worth your membership – join us! ). The infographic below highlights the importance of online reputation and the impact it can have on your brand. Infographic by MDG Advertising.

Reputation 79

Reputation Infographics Crisis Management Local 79

Prohibition

JANUARY 24, 2022

The negative reaction caused by unplanned events can quickly snowball into a full-fledged mess, but that’s where a PR agency comes in to provide documentation, analysis and actionable advice to help companies handle their most sensitive high stakes situations with professionalism. Reputation management.

Crisis Communications 62

Crisis Communications Crisis Agency Communications 62

5W PR

JANUARY 31, 2024

Crisis Management PR: Addresses and mitigates potential damage to a tech company’s reputation during challenging situations or crises. Social Media PR: Utilizes social platforms to engage with the audience, share company updates, and manage the online reputation of the tech brand.

Technology 78

Technology Product Launch Crisis Management Case Study 78

NewsWhip

JUNE 10, 2021

Building a framework for reputation management: Christopher Rivera @ Samsung. Christopher Rivera, Director of Reputation & Risk, Samsung Electronics America. Chris Rivera has led as the Director of Reputation & Risk at Samsung Electronics America for more than three years. The reputation and risk landscape| Jump to text.

Reputation 78

Reputation Crisis Management Crisis Enterprise 78

Stephen Waddington

FEBRUARY 15, 2022

We spoke to the leaders of marketing and public relations functions working in agencies and in-house to understand the opportunity for the integration of marketing and public relations. A recent case study highlights the issue. Each has its own set of stakeholders and objectives.

Trends 157

Trends Publicity Marketing Case Study 157

Doctor Spin

MAY 21, 2023

Are you considering hiring a public relations agency? Collaborating with a great PR agency could be your secret weapon. many different types of PR agencies, let me give you the basic rundown on how to get it right. How To Work With PR Agencies II. The Benefits of a Public Relations Agency III. Retainer PR agency.

Agency 52

Agency Publicity Public Affairs Crisis Communications 52

ImPRessions - Crenshaw Communications

OCTOBER 18, 2022

At a top PR agency , winning a new client is when the real work starts. But, in many cases, a quick start for a new campaign or client helps build a long and successful relationship. And, that positive word of mouth, in turn, can lead to a valuable reputation for good work and more wins in the future. Pay attention to details.

How To 203

How To Case Study Meeting Pitching 203

ImPRessions - Crenshaw Communications

OCTOBER 18, 2022

At a top PR agency , winning a new client is when the real work starts. But, in many cases, a quick start for a new campaign or client helps build a long and successful relationship. And, that positive word of mouth, in turn, can lead to a valuable reputation for good work and more wins in the future. Pay attention to details.

How To 203

How To Case Study Meeting Pitching 203

Rock the Status Quo

SEPTEMBER 16, 2014

Earlier this month, I introduced four truisms that many digital agencies aren’t telling their clients and prospects. While they want to be a full service digital agency, they tend to excel at one thing, not everything. It’s time to be more nimble as agencies and talk about our gaps so we can more easily FIX them.

Agency 164

Agency SEO Training Analysis 164

ImPRessions - Crenshaw Communications

JULY 16, 2019

In March, the health-care-related debt collector American Medical Collection Agency discovered it had been breached for over a year! Trade reports and other wonky publications are eager to showcase specific case studies. Ask for permission first, or instead think about authoring blind case studies. .

Company 213

Company Case Study Airlines Study 213

Onclusive

AUGUST 22, 2017

It’s also common for specialized agencies to be hired on a project basis for repositioning or when market research is required. The PR pro may media train spokespeople themselves or hire an outside agency or consultant to lead a one-time session. Managing PR Agencies. Internal Communications. Executive Thought Leadership.

Media Training 397

Media Training Crisis Communications Conference Training 397

PR in High Definition

MARCH 31, 2022

The story of how the fake design agency Madbird ensnared unsuspecting job seekers into its web has gone viral, leaving readers shocked at the façade that was created. Fortunately, I evaded becoming a casualty of jobfishing and joined an established, reputable, and dynamic European tech PR agency. Accreditation. Word of mouth.

Agency 62

Agency Case Study Technology Viral 62

ImPRessions - Crenshaw Communications

DECEMBER 11, 2018

Whether entering a customer case study, product, or an individual award, the judges are looking for quantifiable demonstration of success. Your PR agency or team should have an existing database of awards from which they can compile a targeted list. B2B campaign case studies have the same basic story structure.

Case Study 136

Case Study B2B Conference Industry 136

Buzzstream

MARCH 13, 2024

In both cases, the goal is to drive links to boost rankings and site traffic. But, where SEO focuses mainly on quantitative metrics, digital PR can push more qualitative goals like brand reputation, which overlaps with traditional PR. For example, agency Kaizen reported a 7-point increase in DR from three campaigns.

Digital PR 71

Digital PR Construction Case Study SEO 71

Melissa Agnes

NOVEMBER 3, 2014

Ghomeshi attempted to get ahead of the news cycle by being the first to release a statement and “the whole story” Perhaps he thought that if he did this, the allegations against him would either go away or would not be perceived as the truth from the general public and thus, would not negatively impact his reputation. Point final.

Crisis Management 259

Crisis Management Crisis Case Study Reputation 259

Waxing UnLyrical

NOVEMBER 8, 2011

Howie Goldfarb is President and CEO of Sky Pulse Media , an agency focused on helping clients achieve outsize results in measurable bottom-line-impacting ways. Apple: A Case Study in Why Brands Should Control Their Stories.

Case Study 74

Case Study Study Brand Branding 74

Prohibition

SEPTEMBER 27, 2022

In some way or another, all organisations rely on reputation and awareness for success. Therefore, having your brands name and messaging communicated positively through earned media coverage in reputable online, print, or broadcast outlets can significantly boost credibility. Have a PR strategy can help with crisis Management.

Publicity 62

Publicity Brand Branding SEO 62

Prohibition

AUGUST 2, 2023

The role of public relations in drink brand promotion While influencer marketing plays a crucial role in promoting drink brands, public relations (PR) also plays a significant role in building brand reputation and credibility. Proactively manage any potential crises to protect your brand’s reputation.

Brand 62

Brand Branding Reputation Consumer 62

Melissa Agnes

AUGUST 14, 2014

There were a lot of research papers on crisis communication for organizations and government agencies alike. There were also a lot of papers and studies on the use of social media for general communications and customer/stakeholder engagement, and my interviewees varied.

Crisis Communications 251

Crisis Communications Crisis Communications Case Study 251

Sword and the Script

MARCH 1, 2022

The announcement pitches this as enabling “PR agencies to sell robust guaranteed placement packages to their clients.” Meltwater case study. Muck Rack case study. Muck Rack cuts down on a lot of the tedious aspects of PR, and it lets you focus on the more strategic aspects,” according to a case study about GPH.

Software 126

Software Case Study Advertising Advertising 126

ImPRessions - Crenshaw Communications

DECEMBER 21, 2016

This is obvious, but in some cases an organization’s goals are not crystal clear, or a cross-functional search team may not be perfectly aligned, so all should be hammered out in advance. Some companies retain a PR agency simply to generate as many media placements as possible. Dissect the client case studies.

How To 120

How To Case Study Product Launch Agency 120

Shift Communications

FEBRUARY 1, 2022

Employer branding is your reputation and image as a place to work. In 2022, promoting case studies and work isn’t just for customers. The post 2022: The Year of the Employer Brand Story appeared first on SHIFT Communications: A Performance Communications Agency + PR Firm in Boston | New York | San Francisco.

Brand 135

Brand Branding Employee Case Study 135

ImPRessions - Crenshaw Communications

MARCH 14, 2017

In our own informal polling on how to improve the client-agency experience, the desire to create a better public relations RFP process was near the top of the list. Typically agencies feel potential clients create unwieldy RFPs that don’t necessarily generate the most relevant information for clients who want the best agency partner.

Meeting 191

Meeting Agency Creativity Case Study 191

5W PR

AUGUST 13, 2021

However, plenty of business owners still consider staying away from the spotlight as a way to personally protect themselves and their companies’ reputations, or even as a way to appear more humble. In fact, the company can also be used as a major talking or a reference point in case studies or examples for new content.

Case Study 88

Case Study Social Media Instagram Consumer 88

NewsWhip

DECEMBER 4, 2019

CASE STUDY. TRUE Global Intelligence is Fleishman Hillard’s research arm, tasked with highlighting the intelligence capability of the agency to clients and stakeholders. And that runs from gun rights to reproductive rights, anything that can precipitate risks to reputation, from outraged consumers to employee activism. ”.

Analytics 78

Analytics Case Study Data Reputation 78

Melissa Agnes

MAY 30, 2014

At what point does the crisis team need to step in and protect the organization’s reputation – or worse, its bottom line? Those who continue to advance the fraudulent claims against Chevron, including PR agencies, are not being transparent or honest.”. Case Studies Crisis and Issues Management'

Case Study 232

Case Study Crisis Twitter Viral 232

5W PR

NOVEMBER 24, 2022

Not only that, but according to case studies, over 100.000 people have utilized the Instagram shopping feature each month, and they tend to use the platform early on in their buying journey. The post Promoting a Business on Social Media appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

Social Media 88

Social Media Instagram Media Advertising 88

Stuart Bruce

NOVEMBER 10, 2017

New York advertising agency McCann boasts on its website about the awesome creativity of its guerilla campaign that saw it sneak in the middle of the night to drop off without permission the statue of a girl to face up the famous Wall Street charging bull. At last a testosterone-fuelled Wall Street firm was doing the right thing.

Case Study 99

Case Study Crisis Communications Corporate Leadership 99

The Resolution Blog

DECEMBER 16, 2015

Whether it was helping clients understand digital skills and knowledge at Edelman and Weber Shandwick; designing digital transformation programmes for clients while at We Are Social or now working as an independent consultant the issues of planning and driving innovation within PR agencies has always been front of mind.

Case Study 120

Case Study Agency Creativity Study 120