Agency B2B Pitching Product Launch 
ImPRessions - Crenshaw Communications
AUGUST 10, 2020
PR agency teams are always strategizing about how to tell stories that elevate a brand’s presence through earned media. An organization may have a new product or milestone announcement, relevant research data or a leadership change to announce, and as PR advisors we want to maximize its news value. . Earned media isn’t always simple.
ImPRessions - Crenshaw Communications
JULY 10, 2017
Based on our experience, we’ve identified examples of when NOT to pitch that will help make clearer the line between self-serving nonsense and the stories journalists need. Avoid the following pitches, and make media contacts look forward to your ideas or contact you when they need an assist. Honors awarded by media outlets.
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Shift Communications
JANUARY 4, 2017
New product launches can be hit or miss. It’s easy to give in to the excitement and guzzle the Kool-Aid when a client starts to tell you about the next generation of their product. New products are getting harder and harder to pitch. What’s hard (sometimes) is figuring out how to get the media as excited about it.
ImPRessions - Crenshaw Communications
OCTOBER 28, 2020
On the agency side, it’s sometimes because the team overpromises in their eagerness to win a new client. If you want a product launch to be covered in a top-tier publication, journalists will need to talk to someone who has used the product or can speak to its market value. Explain what is required .
Shift Communications
NOVEMBER 16, 2016
Many of our B2B PR programs focus heavily on media relations. One of the most common requests we get from B2B tech clients is an increase in business press coverage. Set Realistic Goals for Product News. That’s why it’s important to set realistic goals and expectations for product launches.
ImPRessions - Crenshaw Communications
MAY 1, 2019
There are all types of PR problems, but the one that nobody wants to deal with is the public relations program that just isn’t generating traction, or one where outcomes fall short of expectations by the client or PR agency. ” But most PR agencies have become more sophisticated about goal-setting and measurement.
ImPRessions - Crenshaw Communications
SEPTEMBER 11, 2018
But after the initial executive moves, product launch, or funding announcement, then what? For most B2B companies, it’s part of a proactive content campaign that raises brand awareness, boosts searchability, and even helps generate leads. But an hoc data-driven story is a good option for pitching the media during lulls.
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