ImPRessions - Crenshaw Communications

JULY 6, 2016

A PR agency employee starting in the business today will be creating programs, telling stories, and reporting to clients in ways very different from just a few years ago, in part due to the rise of digital technology and the blurring of lines between paid, earned, and owned media. The Holmes Report estimates the global PR industry at $14.2

SEO 204

SEO Analytics Measurement B2B 204

Sword and the Script

SEPTEMBER 3, 2019

That sounded useful so I took a look at the company’s product description on their website and several things stood out: Integration with your email client – Outlook or Gmail – which sounds fantastic. Most PR vendors try to serve as an email marketing tool, and they do a clunky job. 3) What the Cision and Edelman partnership means.

Analytics 68

Analytics Report Technology Pitching 68

5W PR

SEPTEMBER 9, 2021

In a world where people (especially Millennials and Gen Z consumers) don’t necessarily trust traditional advertising, public relations experts are using content marketing, social media and event and web-based strategies to power marketing for small businesses by putting people at the center of their brands.

Small Business 158

Small Business Publicity Social Media Web 158

Konnect Agency

JANUARY 21, 2021

As we kick off the new year, digital marketers must continue to adapt their social media strategies in a world grappling with a global crisis, political unrest and an unknown economic future. If this last year taught us anything, it is that no amount of planning or budgeting can account for the unprecedented.

Consumer 52

Consumer Marketing Social Media Instagram 52

Sword and the Script

JANUARY 3, 2023

Public relations professionals create and maintain a positive image for their organization, often through the use of marketing, branding, and communication strategies. Event planning: PR practitioners may plan events such as product launches, conferences, or charity events to get media attention and generate positive publicity.

Interviews 100

Interviews Publicity Technology Social Media 100

Konnect Agency

MARCH 15, 2021

Within the digital marketing department here at Konnect Agency we work to bring the best influencer partners to our clients to build brand awareness. When negotiating partnerships, a key factor that decides budget is the influencer’s engagement rate and back-end analytics. Amanda Daucher.

Instagram 52

Instagram Analytics Product Launch Retail 52

Sword and the Script

NOVEMBER 22, 2016

If you’re not using Facebook ads because you don’t think they work in B2B marketing , then you are among thin ranks. For example, a survey of 342 B2B marketers – the State of B2B Social Media Marketing 2016 (reg. These platforms show the best return on investment for social ad spend according to B2B marketers.

B2B 60

B2B Facebook Marketing Social Media 60

ImPRessions - Crenshaw Communications

SEPTEMBER 11, 2018

But after the initial executive moves, product launch, or funding announcement, then what? From the investment expert who weighs in on a stock market dip, to the child safety author who shares Halloween advice for parents, expertise makes the media world run. How does a PR team keep the momentum going if things get quiet?

B2B 147

B2B Pitching Case Study Local 147

B2B PR Sense

JANUARY 5, 2018

You can go with less expensive freelancers or retain a boutique, mid-size or large PR agency. For example, a PR agency can obtain media coverage that shines a positive light on your brand. How to Pick the Right B2B PR Agency For You. Product launch. Content marketing. It all depends on your needs and budget.

Crisis Management 238

Crisis Management B2B Reputation Advertising 238

Konnect Agency

NOVEMBER 7, 2019

Konnect knows a thing or two about digital marketing and recommends 2-3 social media platforms per brand, as a start. And while you’re at it, loop in your PR agency so they can recommend the best strategy for you. A PR agency can easily take deal with headaches like negotiations, creative brainstorming, planning and message control.

Instagram 60

Instagram Social Media Software Analytics 60

Shift Communications

JULY 22, 2015

Anyone who’s worked on a product launch or re-branding project knows the time and effort that goes into the big reveal, but the work doesn’t stop there. From social media on-site analytics to third party data aggregators, we as marketers and communicators have SO MUCH DATA at our fingertips that it can sometimes seem overwhelming.

Product Launch 60

Product Launch Report Resources Analysis 60

Shift Communications

NOVEMBER 11, 2015

Do you want to plan content around key product launches you see coming in the future, or seasonal events? 5) Be analytical – it’s critical. A great tool to help do this is YouTube’s analytics platform. The next step should be to dive into your website Analytics. Marketing Coordinator. Leave a comment!

YouTube 60

YouTube Brand Branding Analytics 60

Shift Communications

NOVEMBER 11, 2015

Do you want to plan content around key product launches you see coming in the future, or seasonal events? 5) Be analytical – it’s critical. A great tool to help do this is YouTube’s analytics platform. The next step should be to dive into your website Analytics. Marketing Coordinator. Leave a comment!

YouTube 60

YouTube Brand Branding Analytics 60

Sword and the Script

DECEMBER 20, 2022

Marketing and PR predictions aren’t merely forecasts, but often a reflection of our aspirations and perhaps advice – mistakes we’ve made we’d like to help others avoid. “Be There are so many thoughtful contributions – from people working on both the in-house and agency sides. Pay to pay, content grows; influencer marketing cools. “I

Marketing 190

Marketing Content Marketing Data Social Media 190

Shift Communications

JUNE 30, 2015

When we B2B PR folks sit down to put together the latest version of XYZ product launch, what comes to mind? This data is most times at your fingertips: upfront user behavioral reports in your Google Analytics systems, your CRM, analyzing social audiences of the market and competitors, keyword research, etc. Blog series?

B2B 60

B2B Analytics Google B2C 60

Shift Communications

AUGUST 23, 2016

We also need to consider our competitive landscape by taking a looks at the campaigns undertaken by other companies in our market. Setting clear communications goals that can be tracked back not only to the larger marketing objectives but also to the company’s overall business goals is a key factor in determining the success of any program.

Company 60

Company Analysis Healthcare Product Launch 60

Shift Communications

NOVEMBER 11, 2015

Do you want to plan content around key product launches you see coming in the future, or seasonal events? 5) Be analytical – it’s critical. A great tool to help do this is YouTube’s analytics platform. The next step should be to dive into your website Analytics. 3) It’s all about the visuals, so clean up shop.

YouTube 60

YouTube Brand Branding Analytics 60

Beyond PR

AUGUST 10, 2016

PR teams are being called on to report similar metrics as their marketing counterparts and show how they’re driving growth and impact on the bottom line. This is especially the case in joint initiatives like major product launches. Secondly, marketing is quite often in the driver’s seat from a planning and execution perspective.

Company 40

Company Case Study How To Product Launch 40

5W PR

JANUARY 31, 2024

Here are some common types of Tech PR and how they’re implemented: Product Launch PR: Focuses on creating buzz and generating media coverage for new product releases, highlighting their features and benefits. This is especially effective for consumer technology products.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Waxing UnLyrical

JULY 22, 2016

such as “EMV” (earned media value, which is basically AVE for the influencer marketing space) – they actually see more sales. For example, say you have a product launch coming up. If you go through the Academy of Influencer Marketing that I created for Traackr , you’ll learn more about this.

Measurement 40

Measurement Analytics Google System 40

PR 20/20

NOVEMBER 29, 2022

The proliferation of marketing channels, apps, mobile devices, social networks, and content has given consumers more choices and greater control while increasing complexity for marketers. We want to help simplify and optimize the marketing planning process for your business. Step 1: Complete a marketing assessment.

Marketing 52

Marketing Analytics eBook System 52

ImPRessions - Crenshaw Communications

MARCH 28, 2017

Whether it’s the tailored digital dashboard offered by companies like Trendkite or sophisticated social listening reports like those created by Mention , sophisticated analytics help prove PR’s value beyond the old metric of “inches and airtime.” That’s a goal we can all get behind.

Measurement 120

Measurement Study Data Agency 120

Prohibition

OCTOBER 7, 2022

For businesses, LinkedIn can you give the ability to recruit new staff, market your business to expand your client portfolio, as well as show off company milestones or client wins. This could be the history of the company, its values, an upcoming company event or a new product launch. Secondly, we have consideration campaigns.

LinkedIn 62

LinkedIn Advertising Advertising Creativity 62

Shift Communications

AUGUST 3, 2016

You’ll be expected to come up with that news release pipeline, the tradeshow cadence, the list of corporate and product awards and the now dwindling list of existing editorial calendars. If you are not using Google Analytics as one of your baseline measurements learn how to with this post. Don’t Bury Creativity with Tactics.

B2B 60

B2B Interviews Strategy Product Launch 60

Contently - Strategy

DECEMBER 29, 2022

Proactively building a content distribution strategy also allows you to check for consistent messaging before content and promotional assets are published—a concept that lies at the heart of integrated marketing. The product marketing team, if it’s related to a new launch, release, or bottom-of-funnel asset.

eBook 145

eBook Product Launch Software Internal 145