The Stalwart Blog

FEBRUARY 15, 2016

I'm a big fan of NCAA March Madness , and not just because of my love of college sports. Small, obscure colleges can now take center stage on live, nationally televised broadcasts. . Best of all, you no longer have to be involved in the high-priced, "Good Ol' Boys" advertising club to get known. That wasn't always the case.

Sports 60

Sports Television Conference Advertising 60

Cision

NOVEMBER 6, 2015

Just like television, most people turn to video for entertainment, lifestyle information and news, but they’re also interested in learning and open to being moved or inspired to act. Also setting it apart from the crowd, it relies on subscriptions rather than advertising revenue. Want to become an innovator on social media?

Video 120

Video Trends YouTube Television 120

PRSay

NOVEMBER 10, 2016

Recent patents granted for contextual advertising and social media tag recognition are good evidence of the deep thinking that goes on here, every day, about improving the strategic value and unique insights to be gained through use of our comprehensive broadcast media database and index. National brands are on television all the time.

Television 77

Television Sports Web Advertising 77

NewsWhip

NOVEMBER 18, 2021

Beyond daily snapshots, the app has become a breeding ground for brands to advertise their products to a wider audience with brand partnerships. Variety is a strength when it comes to advertisements, as brands branch out towards different influencers to cover different audiences. Popular types of posts. Which brands stood out?

Instagram 78

Instagram Brand Branding Fashion 78

PR for Anyone

AUGUST 25, 2022

So for the next thirty days, in terms of your local media, newspaper, radio, television, you have a great opportunity to pitch back-to-school stories. All kinds of things you’ve got sports starting. Transcript. It is the end of August. I know where I am, the majority of the kids went to school today. and you have all ages here.

Pitching 130

Pitching Media Insurance Insurance 130

Stephen Waddington

MAY 10, 2022

The Digital, Culture, Media, and Sport Committee (DCMS) investigation into influencer culture in the UK has concluded with the publication of a report Influencer culture: Lights, camera, inaction? Influencer marketing is therefore offering a lucrative opportunity for brands and advertisers as well as influencers.

Marketing 78

Marketing Government Advertising Advertising 78

Stephen Waddington

MAY 19, 2020

In the consumer sector, the entertainment, gym, hospitality, sports and travel industries in the UK shutdown on 23 March when a lockdown was applied. Media relations has been impacted by a decline in advertising and the reduced distribution of newsprint. Radio, television and streaming are also holding up or growing.

Government 151

Government Crisis Energy Community 151

Critical Mention

OCTOBER 29, 2019

For example, organizations communicating with television coverage audiences should take a different approach than they would on social media. During her leisure time, she loves to watch her favorite sports teams and explore new restaurants with friends and family. An organization typically has more than one audience.

Radio 92

Radio Television Social Media Sports 92

Critical Mention

JANUARY 24, 2020

New forms of technology continue to rise in numbers and popularity, but despite an influx of innovative media outlets, television news coverage remains a steady source for political coverage. During her leisure time, she loves to watch her favorite sports teams and explore new restaurants with friends and family. Share Tweet Share.

Radio 77

Radio Media Television Social Media 77

Mindful Marketing

OCTOBER 9, 2022

by David Hagenbuch - professor of marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing Millions of baseball fans were recently watching televised games when they were unexpectedly hit by a pitch! Smile is a psychological horror movie featuring murders that begin and end with evil smirks.

Consumer 80

Consumer Marketing Television Viral 80

Mindful Marketing

JUNE 29, 2024

.” It’s a rule most of us learn early in life, but apparently not all advertisers have adopted it. As a marketing professor, I probably pay more attention to advertising than most people do, which sometimes leads to seeing similarities among ads and noticing some interesting trends.

Advertising 81

Advertising Advertising Groups Television 81

Critical Mention

NOVEMBER 22, 2019

Earned Media is publically gained content that is written about you or your brand without paid promotion or advertising. It can also be seen as word-of-mouth marketing or free advertising. During her leisure time, she loves to watch her favorite sports teams and explore new restaurants with friends and family. Share Tweet Share.

Radio 80

Radio Media Newspapers Sports 80

Mindful Marketing

DECEMBER 12, 2020

Market research apparently pegs football fans as key consumers of insurance, which would explain why televised games contain so many commercials for the likes of Liberty Mutual, Geico, and Progressive. The sports stars convey gratefulness to Jake for landing them 'exclusive' insurance deals.

Insurance 86

Insurance Insurance Retail Sports 86

Mindful Marketing

MARCH 27, 2022

by David Hagenbuch - professor of Marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing When people mention products they see advertised all the time, “insurance” is often top-of-list. Also, in case you’re thinking that Snoopy is MetLife’s mascot, the dog is gone.

Insurance 75

Insurance Insurance Television Exercises 75

Mindful Marketing

DECEMBER 4, 2022

That’s why there are crowds of royal watchers and television shows like Basketball Wives. While I know a little about advertising endorsements, investing and cryptocurrency are not my wheelhouse, which led me to reach out to two colleagues who have both that skill set and knowledge.

Financial 80

Financial Banking Consumer Ethics 80

Mark My Words

NOVEMBER 29, 2022

In addition to Mike’s rugby career, he and Zara each have a long list of brand ambassadorships with names such as Musto, Rolex, Land Rover, which are estimated to bring in more than £1 million a year, but many are tied to sport and horse riding.

Financial 60

Financial Television Banking Fashion 60

Doctor Spin

APRIL 4, 2023

David should leverage the surprise element and not advertise his advantage beforehand. Examples of Stupid Majorities Stupid majorities are to be found everywhere: “Riding a skateboard isn’t a real sport!” ” (Stupid majority vs Apple) “Websites and apps can’t produce movies and television shows!”

Strategy 52

Strategy How To Hotels Analysis 52

Mindful Marketing

MARCH 26, 2023

So why are some universities encouraging their own students to try sports betting? Supreme Court legalized sports gambling in May of 2018, the doors swung wide open for all kinds of institutions to enter partnerships with oddsmakers. Corporate sponsorships often have helped bridge such fiscal divides, but when the U.S.

Sports 98

Sports Banking Education Course 98

Stephen Waddington

DECEMBER 5, 2018

Top tip: Using earned media as part of a Paid, Earned, Shared and Owned (PESO) or Search campaign Trust in earned media may be dented but it remains higher than other forms of media, notably paid such as advertising or promotional editorial. Transatlantic television became possible. Data is hard to come by and highly fragmented.

Media Relations 115

Media Relations Media Print Newspapers 115

The Resolution Blog

JULY 30, 2019

It’s first offering to the world was a simple photo of an egg sporting the caption “Let’s set a world record together and get the most liked post on Instagram.” Instead, once it had started to pick up momentum, its creators (advertising creatives Chris Godfrey and Alissa Khan-Whelan) decided to use its visibility to power something good.

Instagram 120

Instagram Examples Brand Branding 120

Mindful Marketing

NOVEMBER 14, 2020

Over recent years, we’ve witnessed dozens of companies advertise their support for causes that have included immigration reform, gender equality, and racial justice. Two colleagues and I recently conducted a study that looked at “playful teasing” in television commercials.

Marketing 71

Marketing Television Sports Examples 71

Shift Communications

FEBRUARY 6, 2017

Facebook now sports 1.86 Not only is Facebook the largest communications medium on the planet, but CEO Zuckerberg has aimed his sights on the lucrative television market. This is good news for marketers with a robust Facebook advertising strategy, and very bad news for anyone who is a wallflower at the Facebook ball.

Facebook 60

Facebook Mobile Retail B2C 60

Mindful Marketing

NOVEMBER 30, 2024

This year’s campaign seeks to capture similar feelings of goodwill, warmth, and cheer but this time with AI-generated output, which raises the question: Should the company that’s touted its product as the real thing for more than a century now be creating advertising that’s not?

Advertising 97

Advertising Advertising Ethics Technology 97

Cision

MAY 21, 2015

Jaffe Juice is an industry thought leader and author of Life after the 30-second spot, Joseph Jaffe’s unshackled, uncensored and uninhibited dialogue on the subjects of new marketing, advertising and creativity. 29) John Dennis. Smart Time Online. It’s time for you to PRODUCE YOUR AUTHORITY! 42) Andrew Youderian. eCommerce Fuel.

Social Media 120

Social Media Marketing Pinterest Media 120

Masters in Communications

FEBRUARY 12, 2022

Typically, it is synonymous with broadcast and print media: radio, TV, and film (small and large screen), print media, and advertising. Outdoor and transmit media typically tend to be advertising material (but not always). Websites and digital television are technically broadcast media at the same time.

Ethics 52

Ethics Communications Print Television 52

Flatiron Communications

NOVEMBER 14, 2014

Sure, live sporting events, big-time award shows, live TV talk, and breaking news still have the capacity to draw large, shared audiences in real-time. Appointment TV has seen better days. But more and more consumers are opting to time-shift their regular cable, broadcast and video viewing to align with their own schedules.

Media 34

Media Mobile Pinterest Journalism 34

Flatiron Communications

NOVEMBER 14, 2014

Sure, live sporting events, big-time award shows, live TV talk, and breaking news still have the capacity to draw large, shared audiences in real-time. Appointment TV has seen better days. But more and more consumers are opting to time-shift their regular cable, broadcast and video viewing to align with their own schedules.

Media 28

Media Mobile Pinterest Journalism 28

PRSay

MAY 5, 2016

Over the next six months, we will once again not only witness some of the most exhilarating and historical athletic feats by Team USA Olympians and others from around the world, but also watch some incredible brand campaigns play out in their public relations and advertising initiatives along with being seen on a multitude of social media channels.

Sports 60

Sports Pitching Print Local 60